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Don’t Let This Happen To You!
    Tips To Make Developing Your Website Fun Instead of Scary

    April 17, 2013


Wednesday, April 17, 13
Common Mistakes...

    ✤    Assess Business/Personal needs before you hire someone

    ✤    Make sure you choose hosting that supports WordPress

    ✤    Create your SEO plan & content before you build your site

    ✤    Set things up right. Oops! 1/2 million emails! Who knew?

    ✤    Are you a DIY junkie or do you have more money than time?

    ✤    Buy a Premium Theme and Premium/supported Plugins

    ✤    Yes, you can do anything (almost) with WordPress, but...

Wednesday, April 17, 13
Assessing Your Needs

    ✤    Budget? Let’s Get Realistic

    ✤    Large sites: $25,000 - $50,000

    ✤    Business Sites: $5,000 - $10,000

    ✤    Cheap Sites: $100 - $4,000

    ✤    DIY WordPress Sites: 25 - 100 hours labor

    ✤    eCommerce: Whole other level of complexity 5 products or 500?


Wednesday, April 17, 13
Hosting Issues

    ✤    Cruzio: Make sure you are on one of the newer servers; Got.net can’t
         support WordPress

    ✤    Don’t use GoDaddy (aka “Blow”-Daddy) Bloated Servers

    ✤    Don’t use Earthlink: Restore? We don’t do that...

    ✤    Use BlueHost or HostGator

    ✤    Customer Service Realities: Chatting with 5 people at once.


Wednesday, April 17, 13
Create SEO-Friendly Content


    ✤    Are you concerned about SEO?

    ✤    Yoast is your guy

    ✤    Don’t wait until your site is built!!

    ✤    Why does it cost so much?




Wednesday, April 17, 13
Set Things Up Right



    ✤    You want your email to market your website.

    ✤    Beware of “forwarding” emails.

    ✤    Use a Tech if you don’t know what you are doing.




Wednesday, April 17, 13
Time or Money?

    ✤    Are you patient?

    ✤    Do you love learning about high-tech stuff?

    ✤    Are you comfortable with technology?

    ✤    The web is not the same as print...

    ✤    Vector vs the jaggies

    ✤    Buy some nice photos or hire a local photographer


Wednesday, April 17, 13
You Get What You Pay For


    ✤    Premium Themes Are Better

    ✤    Documentation

    ✤    Forums

    ✤    Learn how to Evaluate Plugins: Feed2Post (yikes) 1,400 posts later




Wednesday, April 17, 13
Databases = Cool Stuff




Wednesday, April 17, 13

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Don't let this happen to you

  • 1. Don’t Let This Happen To You! Tips To Make Developing Your Website Fun Instead of Scary April 17, 2013 Wednesday, April 17, 13
  • 2. Common Mistakes... ✤ Assess Business/Personal needs before you hire someone ✤ Make sure you choose hosting that supports WordPress ✤ Create your SEO plan & content before you build your site ✤ Set things up right. Oops! 1/2 million emails! Who knew? ✤ Are you a DIY junkie or do you have more money than time? ✤ Buy a Premium Theme and Premium/supported Plugins ✤ Yes, you can do anything (almost) with WordPress, but... Wednesday, April 17, 13
  • 3. Assessing Your Needs ✤ Budget? Let’s Get Realistic ✤ Large sites: $25,000 - $50,000 ✤ Business Sites: $5,000 - $10,000 ✤ Cheap Sites: $100 - $4,000 ✤ DIY WordPress Sites: 25 - 100 hours labor ✤ eCommerce: Whole other level of complexity 5 products or 500? Wednesday, April 17, 13
  • 4. Hosting Issues ✤ Cruzio: Make sure you are on one of the newer servers; Got.net can’t support WordPress ✤ Don’t use GoDaddy (aka “Blow”-Daddy) Bloated Servers ✤ Don’t use Earthlink: Restore? We don’t do that... ✤ Use BlueHost or HostGator ✤ Customer Service Realities: Chatting with 5 people at once. Wednesday, April 17, 13
  • 5. Create SEO-Friendly Content ✤ Are you concerned about SEO? ✤ Yoast is your guy ✤ Don’t wait until your site is built!! ✤ Why does it cost so much? Wednesday, April 17, 13
  • 6. Set Things Up Right ✤ You want your email to market your website. ✤ Beware of “forwarding” emails. ✤ Use a Tech if you don’t know what you are doing. Wednesday, April 17, 13
  • 7. Time or Money? ✤ Are you patient? ✤ Do you love learning about high-tech stuff? ✤ Are you comfortable with technology? ✤ The web is not the same as print... ✤ Vector vs the jaggies ✤ Buy some nice photos or hire a local photographer Wednesday, April 17, 13
  • 8. You Get What You Pay For ✤ Premium Themes Are Better ✤ Documentation ✤ Forums ✤ Learn how to Evaluate Plugins: Feed2Post (yikes) 1,400 posts later Wednesday, April 17, 13
  • 9. Databases = Cool Stuff Wednesday, April 17, 13