The document discusses telecom service integration from the perspectives of mobile users, enterprises, and telecom operators. It notes that mobile users want to connect their devices and access services through a single platform. Enterprises want tools to minimize time to market while maximizing profits. This has led companies to focus on technology that enables quick integration across platforms. The telecom industry relies on a multi-vendor environment and integration is challenging due to different products and systems. Enterprise service buses like Mulesoft ESB are playing a key role in meeting these integration needs. Speed, legislative compliance, and smart pricing are also discussed as important factors.

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Telecom Service Integration

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Introduction
• Mobile users interact with telecom systems via various channels for
their day to day requirements. The exponential growth in
technology and a need to operate multiple channels via a single
device has again solidified the idea of Networked Society.
• People’s desire to connect and operate their various devices via a
single medium has triggered a race among various OEMs to provide
services via a common platform for network devices. The objective
of enabling various devices to suffice customer’s demand via a
single channel can be attained by innovation of technology at both
hardware and software levels.

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• Enterprises are actively looking for various tools and methodologies
that can facilitate them to minimise on Time To Market for their
products and services while maximising profitability of the business.
Such growth in service offerings and broadening of portfolios has
made systems quite complex and generated an inevitable
requirement for a simplified offering.
• This has triggered the management to focus on technology
innovation that can enable quicker integration among their various
platforms while at the same time providing simplified view for the
technical enterprise architecture.
• To achieve substantial portfolio growth by variety of service
offerings, companies are looking for a reliable, optimised,
expandable and easy to maintain integration platforms which would
assist them to centralise and offer their services.
3
Enterprise's Perspective

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• The telecom space relies mostly on multi-vendor environment to
provide its services to subscribers by sharing network resources and
each other capabilities.
• Collectively, the various domains like OSS, BSS, IP, Multimedia
etc. provides a bunch of different services to subscribers including
basic telecom service, data streaming, GPS, device management
etc. This requires tremendous efforts from different telecom
vendors to provide seamless excellent User experience to
subscribers.
• Because of different products and existing implementations,
adapting the integration and enabling these services would bring
several challenges.
4
Multi - Vendor Management

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• With a growing demand for integration
platforms, Enterprise Service Bus
(ESBs) are playing critical role in
meeting customer’s expectations
e.g. Mule ESB.
• MuleSoft ESB provides a quicker
integration platform for enterprise’s
service portfolios in standalone and
cloud based deployments.
• Further to this, it supports low cost
integration for the deployment and also
supports different cloud based vendors
e.g. AWS, Azure etc.
• The integration complexities at
software level require an end point
based connectivity platforms to reduce
on cost and efforts yet providing a rock
solid backbone to future requirements.
5
Technical Architecture Road Map

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• Speed
In such dynamic environment, with bunch of telecom operators trying
to maximise their customer base, leading a fierce competition among
themselves to provide new services for subscribers adopting
innovative ways with minimum turnaround time.
• Legislation Compliance
i. The telecom operators are bound to follow the guidelines
established by country’s Telecom Regulatory Authorities (TRAs).
ii. Frequently, operators are collaborating with each other to
minimise the cost and expand the reach among subscribers while
at the same time keeping checks on the public health and safety
measures.
6
Speed & Legislation Compliance

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• In contemporary acquainted environment, subscribers are
becoming more and more conscious about what they have and
what they need.
• Many subscribers keep changing their service providers to optimise
on their cost and maximise the benefit of short terms local
promotions by other operators.
• This particular behavior of subscribers has triggered a need for
telecom operators to provide continuous delivery of new telecom
services and innovative plans to assist them in retaining market
leadership and avoid losing business.
7
Smart pricing