This webinar discusses BSS virtualization, highlighting key benefits such as accelerating service innovation, learning fast and minimizing risks, facilitating new business models, and optimizing costs. Virtualizing BSS solutions allows operators to deploy services faster, scale more easily, and gain flexibility. While protecting legacy investments, virtualization provides the agility needed to capitalize on new opportunities. Case studies demonstrate how Openet has helped operators successfully adopt large-scale virtualized policy systems.

1. Webinar: Virtualization & BSS
Transformation – Why and How
Corine Suscens, Senior Marketing Manager, Openet
Sean Broderick, Product Marketing Manager, Openet
18 September 2014

2. Agenda
• BSS virtualization: Key drivers and benefits (Corine)
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• Operator examples
• Virtualizing BSS whilst reducing risks and protecting legacy investment (Sean)
• Case studies

3. BSS virtualization: Key drivers and benefits
Corine Suscens, Senior Marketing Manager, Openet
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4. Business Drivers for BSS Virtualization
• Operators will be “using virtualization to drive innovative service creation,
especially the creation of services and apps that require time to market
intervals of only days, even hours.”
• “Many operators view NFV as a key ingredient in their OSS/BSS
transformation objectives, offering an escape from the legacy 12-24 month
service creation cycles that handicap their long-term competitiveness”
Source: 2014 OSS/BSS Investment Trends: Top Operator Drivers and Priorities, Current Analysis
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5. Key Benefits of BSS Virtualization
• Virtualization: create a virtual version of a computing resource
• Removes one-to-one dependency of BSS software on specific hardware
• Easier creation, scaling and management of instances of BSS solutions
• NFV (Network Functions Virtualization): initiative by operators (2012)
• Virtualization technology
• Consolidate network equipment onto industry standard high volume hardware
• Network functions in software
• Extending virtualization/NFV to BSS
• Accelerate service innovation
• Learn fast and minimize risk
• Facilitate new business models
• Optimize costs
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6. Benefit 1: Accelerate Service Innovation
• Virtualization: Simplifies and accelerate service deployment process
• Easier to deploy and manage software/BSS
• No need to create a full new hardware based environment for each service
introduction, with full procure-design-integrate-test-deploy cycle
• No separate test environment
• Test and launch on the same infrastructure
• Test to scale production reduced from weeks to hours
• Services can be rapidly scaled up or down
• Rapidly deploy targeted services
based on geography or customer sets
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7. Accelerate Service Innovation: Operator
Examples
• A tier one North American mobile operator :
• Introduce services in days vs months without virtualization.
• Time to roll out additional capacity from days to hours (policy-based use cases)
• Telefonica’s UNICA virtualization infrastructure
• Deployment times from about 4 months to 4 days
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8. Benefit 2: Learn Fast and Minimize Risks
• Test new services with minimum risk/disruption (73.4% operators)
• Easy to roll out or roll back services
• Resources can easily be re-allocated
• Easy to go from small scale trial to full scale production
• In-service upgrades and modifications: faster, minimum disruption
• Adoption of open standards with BSS software and NFV
• Removes vendor lock-in and reduce needs for vendor specific skills
• Simplifies integration of new components to the existing network
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9. Benefit 3: Facilitate New Business Models
• Various BSS solutions can be deployed on a common platform
• Easy to create tailored solutions for specific market segments
• Open up BSS to 3rd parties (via APIs) => Multi-sided business models
• Partners can directly build, launch, maintain own offers
• E.g. MVNOs, OTTs, content partners, enterprise customers, IoT providers
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10. Benefit 4: Optimize Costs (Opex &Capex)
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• Reduce hardware costs
• Consolidate hardware
• Standard hardware instead of proprietary
• Simplified, faster deployment process
• Optimize hardware utilization
• Multiple applications can co-exist on the same physical server
• Hardware does no longer need to be permanently dedicated to a specific
application or purpose
• Hardware only needed for occasional peak load can be re-allocated during off
peak periods

11. Virtualizing BSS whilst reducing risks and
protecting legacy investment
Sean Broderick, Product Marketing Manager, Openet
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12. Single Supplier Strategies Shrinking
• Rigid mobile operator processes beget
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rigid BSS systems
• Agility needs to be more than a
buzzword to enable new business
models
• Single supplier strategies ≠ Agility
• Mobile operators persist with NEM’s in
spite of a lack of domain expertise that
a specialist BSS vendor can bring

13. Protect Legacy BSS Investment
• Mobile operators want to protect
legacy BSS investments made over
many years
• Operators want to squeeze the last
drop of ROI out of legacy BSS
investments
• This approach can be to the
detriment of project timelines and
stymie real innovation
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14. Virtualized & Non-Virtualized BSS side by side?
• Why would an operator do this?
• Reduce time to market as services down to a matter of weeks
• Introduce new services such as RCS without legacy systems acting as a bottleneck
• Protect Legacy BSS investment while having the flexibility to scale up as required.
• Where appropriate adjunct systems can interface to existing BSS
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15. BSS Transformation and Virtualization
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16. Technical Benefits of a Virtualization approach
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Easier to manage
systems
Linearly scalable
to large TPS rates
with low latencies
Rapid deployment
and upgrade times
• Central management of
all running virtual
machines.
• Simplifying
configuration,
monitoring applications
and enabling system
recovery
• Architected to handle
large volumes
transactions per second
• Spread across multiple
data centres
• Deployment in hours
rather than days or
weeks
• The same principle
applies to upgrades.

17. Virtualization in action: AT&T’s Domain 2.0
In September 2013, AT&T launched
the next generation of its Supplier
Domain Program – Domain 2.0 –
triggering a swift and broad move to
a modern, cloud-based architecture.
AT&T plans to simplify and scale its
network by:
• Separating hardware and
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software functionality;
• Separating network control plane
and forwarding planes; and
• Improving management of
functionality in the software
layer.

18. Openet Large Scale Virtualized Policy Deployment
• Flexible PCC : 2G, 3G, 4G LTE
• Over 100M mobile subscribers.
• Strong data ARPU growth
• Systems used: Openet Policy
Manager, Convergent Charging,
Balance Manager, Mediation
• Includes World’s First Virtualized
Policy Solution
• Sample use cases supported:
• Tiered data pricing and control – e.g. speed
tiers
• Fair usage enforcement, bill shock notification
• Dynamic services: Parental/usage controls -
Data and SMS (with real-time limit / usage
notifications), Service passes
• Mediation for voice and data services
• Pre-paid Data and Messaging Charging
Control
• LTE Application Policy – Video Calling and
VoLTE
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19. Virtualized Policy – Benefits Delivered
• Virtualization enables operators to keep pace
with the growth of mobile data
• Deployments are handling large transaction
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volumes necessary
• Network updates and maintenance
requirements can now be executed without
impacting subscriber experiences
• Future proofing by being compliant with
network functions virtualization (NFV)
• Cost effective from large scale deployments
down to Tier 3 operators.

20. • BSS virtualization is a key enabler for innovation and will provide operators with the
agility and flexibility to quickly capitalise on new revenue generating opportunities.
• While adopting NFV is crucial, deploying the technology in isolation is not enough.
Operators must work with BSS specialists that have experience of deploying
innovative solutions that fully realize the many advantages of this revolutionary
network architecture
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Summing Up

21. www.openet.com/virtualization
Thank you!
Any questions please submit to info@openet.com
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