Unified communication and collaboration services are experiencing strong growth in the cloud computing model. Early cloud adopters have shown benefits like cost reductions, improved user experiences, and consolidated infrastructure management. Going forward, interoperability across communication platforms and the integration of UCC with virtual desktop infrastructure and mobile devices is expected to further drive cloud adoption. While the market and technology continue rapidly evolving, cloud services are predicted to have significant growth and become a core part of enterprise communication strategies.

1. Unified Communication and
Collaboration Services:
Cloud Computing wins!

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Context & Questions
2
UCC is an early area of successful leverage of the cloud.
What can be learned from early adopters and what's the
outlook?
Questions
• How does the market for UCC develop?
• What can be learned from early cloud adopters?
• What's next?
UCC Context
• Unified Communications & Collaboration
market for enterprises (UCC) growing
strongly
Cloud Context
• UCC with Web based E-Mail already early
frontier of cloud services
• Emergence of new UCC cloud services
(Office 365, Google, Nfon)

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Agenda
Unified Communication and Collaboration (UCC) market
Case Studies UCC Cloud Computing
Outlook

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UCC scope map & current growth topics
4
Unified Communications is the combination and integration
of various communication services.
Channel
Content
VideoVoiceText DocumentPresence
Mobile
Fixed
Fixed Telephony
Fixed Video
Telephony
Mobile
Telephony
Mobile
Video Telephony
SMS
Fax
Document StoreChat
Mobile Chat
Voice Mail
E-Mail
Video Mail
Mobile E-Mail
Mobile Voice
Mail
Mobile Video
Mail
Voice
Conferencing
Video
Conferencing
Document
Sharing
Fixed Presence
Mobile
Presence
Web Chat
Multimedia
Contact Center
Social Messaging
Mobile Social Messaging
Social Messaging
= growth topic

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10 Business Benefits of UC
5
UCC enables organizations to better communicate, resulting
in speed and flexibility as well as lowering costs.
10 Business Benefits of UCC
1. Improved speed of communication
2. Improved quality & depth of communication
3. Improved ease of use
4. Reduced travel times & travel costs
5. Higher flexibility to configure teams and organizations
6. Better teamwork
7. Strengthen contacting and network
8. Better integration of small and home offices
9. Better integration of remote and client locations
10. Better productivity when mobile or traveling
! Overall the efficiency and speed of communication is greatly
improved. Ease of use is key to success.
Supports our
Global services
business being
provider and
user

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Research institutes predict continuing strong growth of
Market - Dynamic technology evolution ongoing.
62
23
20182011
Source: Transparency Market Research "Unified Communications Market - Global Industry Analysis,
Size, Share, Trends and Forecast, 2012 - 2018"
Enterprise UC Market (Bil. USD) -
Global
20
6
20182011
+21%
+15%
Enterprise UC Market (Bil. USD) -
EMEA
CAGR
CAGR

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Agenda
Unified Communication and Collaboration (UCC) market
Case Studies UCC Cloud Computing
Outlook

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Cloud - Defined: Shared Components
Private clouds realize privacy through physical segregation,
public cloud through logical.
• Network
• Housing
• Hardware
• OS
• Hypervisor
• Application
• Network
• Housing Space
No shared components
On Premise Private Cloud Public Cloud
Privacy realized through
Full
Seggregation
Physical
Seggregation
Logical
Seggregation

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Cloud UC Offerings - Part 1 "Incumbents"
OEMs Microsoft, Google are focusing on public cloud Cisco
is focusing on private cloud via resellers.
• Hosted Collaboration
Solution (HCS)
• UCaaS
• Jabber
• WebEx Meeting Center
• Portfolio comprises IM,
presence, telephony, Unified
Messaging, conferencing
and mobility
• Delivery models: cloud, on-
premises or hybrid
• Cloud based offer of
Exchange, Sharepoint &
Lync 2013
• presence, IM and voice
integration of Skype by June
2013, video in ~18 months
• Integration with on-premise
Active Directory
• Support of European data
privacy laws, archiving and
E-Discovery rules
• End-to-End with own DCs
• Cloud based portfolio
comprises
collaboration, mail, chat, voic
e, video
conferencing, archiving, shar
ed workspaces, E-Discovery
• Google Cloud connect for
Microsoft Office
• Support of European data
privacy laws, archiving and
E-Discovery rules

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Cloud UC Offerings - Part 2 "Start-Ups"
Start-Ups are providing services such as Cloud-PBX, Visual
Voice-Mail or Cloud Based Video Conferencing.
• Found 1998, now a Brother
company
• Nefsis Online: massively-
distributed cloud based instant
multipoint HD video
conferencing and live sharing
over any connection type
• Uses HTTPS & SSL/TLS only
• independent visual voicemail
provider
• Might temporarily saving the
slowly dying medium mailbox
• Caller id identification and
caller individual reactions
• Apps for Android & iPhone
• API available to 3rd party
developers like MagikMail for
Windows Phone
• Expanded apps by offering
“WhoAreYou” for Android
• Cloud based PBX with 131
functions like FMC, CTI,
FAX, IVR, TAPI interface,
Outlook integration, call
center monitoring, analysis &
reporting, SRTP encrypted
calls, call recording available
• TÜV certified resilience
• Seamless nfon integration
with Lync
• Pay per use
• 5000 customers
• Volksbank, Deutsche
Messe
Interactive, Verlagshaus
Gruner + Jahr
• 3,5 million registered users
• ~2 million of these use the
service each day
• BBC, Sanyo, Chicago
University, Pitney Bowes,

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Cloud UC Offerings - Part 3 - Federation Service
NextPlane provides a Federation Service "UC Exchange", to
provide interoperability across company borders.
• UC Exchange is a UC and social media federation service
• Creates Interoperability between:
• Microsoft Lync 2010, OCS 2007 R2, OCS 2007 R1, & LCS 2005
• IBM Sametime
• Cisco Jabber XCP, Unified Presence Server (CUPS) and WebEx Messenger (formerly Cisco
WebEx Connect);
• Google Apps,
• Jive OpenFire,
• Isode M-Link
• eJabberd.
• searchable directory of over 100 (and growing) federation-ready organizations
• flexible authorization model: users can control the amount of presence
information that others see

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Typical Enterprise Requirements to UC Service Provider
12
Enterprise requirements to UC Service Provider are
dominated by transformation and service integration.
• Consolidation of "historical" grown environments (e. g. Leading German
Financial Services Client had 12 IM solutions)
• Strong transformation support
• Global rollouts
• System integration (archiving, recording, conferencing) (e. g. Deutsche Bank)
• Service Integration
• Service management
• Seamless integration of public and private cloud offerings
• Multi-Vendor integration
• Billing
• Security management and integration

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Leading Insurer - Integrating Cisco UCaaS
Global service integration with using a public cloud UCC
component at the core.
• 97.000 Cisco UCaaS users
• ~2000 company sites + ~17.000 very small sites / agencies offices
• UCaaS based IP Telephony and Cisco Jabber based IM services to multiple end-points over SIP
enabled IP transport
• Extended Teleconferencing +Collaboration based on WebEx Services & Cloud Connected Audio
• Fully integrated room based Video Conferencing Services, ~200 rooms globally
• Global managed VoIP solution with presence and collaboration
• Private cloud for VOIP, public cloud based for WebEX
• What are the benefits?
– Shared Service Global Operation
– Industrialized Delivery & optimized Sourcing and Service Locations
– Single Hand-off and End-to-end Tracking of 3rd Parties
– -25% total costs per year for transferred resources & external contractors
– IP Telephony:
Superior User Experience, Simplified + Consolidated Architecture, Common IP Enabled Services
Consistent Security and Compliance
• Timeline: 3 waves of 3 months each over period of 24 months

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Fast Moving Consumer Goods Company: Private Cloud UC
Integrating a standardized private cloud solution with local
customization brings best of both worlds.
• 180.000 users globally
• Delivering Lync 2013 backend infrastructure in Central Locations
– 150 Servers across 6 data centers
• Delivering Telephony gateways to user sites for Enterprise Voice
– 452 devices in 91 countries
• Migration of users from Lync 2010 to Lync 2013
• End-to-End Service Management
• Managed service for 4.5 years
• Elastic price per user that reduces as user base increases
• General feature of the AMS private UC cloud solution utilized
– Microsoft UC&C applications: Exchange, SharePoint, Lync 2013
– Hardware management: IBM/Dell, EMC/NetApp, Cisco/F5, AudioCodes
– Mobile Device Management
– 99.9% and up financially backed SLAs
– Over 1M Seats under Management as of May 2012
– 300 clients in 55 countries
– Supports clients with various regulatory/compliance requirements including
SOX, PCI, HIPAA, GLBA, NERC/CIP, EU Model Clauses

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Agenda
Unified Communication and Collaboration (UCC) market
Case Studies UCC Cloud Computing
Outlook

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What's next?
16
We believe UCC cloud growth will continue driven by robust
technology trends.
• Strong UCC cloud growth
− First private, than public
• Breakthrough of Interoperability services
• Integration with VDI
• Mobile clients, multiple devices (UYOS)
• Mobility
• Video
For Discussion

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But how big will it be?