Teori Komunikasi menjelaskan komunikasi sebagai proses relasional penciptaan dan interpretasi pesan yang memicu respons. Pesan berada di inti studi komunikasi. Komunikasi melibatkan encoding pesan, penerimaan melalui decoding, dan interpretasi pesan oleh penerima bukan pesan itu sendiri. Ada tujuh tradisi dalam teori komunikasi yang meliputi komunikasi sebagai sistem pengolahan informasi, interaksi antarpribadi, retorika, pertukaran makna melalui tanda, penciptaan

1. Teori Komunikasi
Dr Dwi Purbaningrum

3. Pengiriman pesan melalui encoding,
penerimaan melalui decoding

4. Communication: The relational process of creating and interpreting
messages that elicit a response.
Messages are at the very core of communication study.
Creation of Messages. This phrase in the working defi nition indicates that
the content and form of a text are usually constructed, invented, planned,
crafted, constituted, selected , or adopted by the communicator.
Interpretation of Messages. Messages do not interpret themselves. words
don’t mean things, people mean things .
A Relational Process. Communication is a process of relating. This means it
is not primarily or essentially a process of transferring information or of
disseminating or circulating signs (though these things can be identifi ed as
happening within the process of relating).
Response

5. Mapping the Territory
(Seven Traditions in the Field
of Communication Theory)

6. Peta Teori EM Griffin

7. THE CYBERNETIC TRADITION : Communication as a System of Information Processing:
Cybernetics The study of information processing, feedback, and control in communication systems
THE SOCIO-PSYCHOLOGICAL TRADITION : Communication as Interpersonal Interaction and
Influence
THE RHETORICAL TRADITION : Communication as Artful Public Address
• Rhetoric The art of using all available means of persuasion, focusing upon lines of argument,
organization of ideas, language use, and delivery in public speaking.
THE SEMIOTIC TRADITION : Communication as the Process of Sharing Meaning Through
Signs.
THE SOCIO-CULTURAL TRADITION : Communication as the Creation and Enactment of Social
Reality
THE CRITICAL TRADITION : Communication as a Reflective Challenge of Unjust Discourse
THE PHENOMENOLOGICAL TRADITION : Communication as the Experience of Self and Others
Through Dialogue

8. Klasifikasi Teori
Komunikasi