Sanphon Santisophonkul is a 35-year-old Thai national seeking a new position. He has over 10 years of experience in sales management roles in the consumer electronics and tire industries. Most recently, he worked at Thai Samsung Electronics as a key account manager, where he exceeded sales targets and expanded product offerings. Previously, he was a sales engineer and section chief at Bridgestone, developing new dealer accounts and key customers. He holds a Bachelor's degree in Economics and has strong communication, negotiation, and computer skills.

1. SANPHON SANTISOPHONKUL
559/253 Nonsi Rd. Chongnonsi, Yannawa, Bangkok 10120
Mobile phone: 08-1868-5996
E-mail: sanphon@hotmail.com
PERSONAL DATA
DATE OF BIRTH : FEBRUARY 23, 1981
AGE : 35 years
MARITAL STATUS : Married
NATIONALITY : Thai
RELIGION : Buddhism
EXPECTED SALARY : Negotiate
EXPERIENCES
Thai Samsung Electronics Co., Ltd. Feb 2014 - Present
CE-Sales: Key Account Modern Trade Channel
Consumer Electronics Department
 Managing key account (Modern trade) in term of developing, implementing sales, merchandising and
sales promotion.
 Developing and growing Home appliance (HA) products focus on sell in/out, inventory, market share,
shop share, shop front display.
 Managing of trade spending, consolidate profit in accordance with company guideline.
 Monitors category and products performance versus targets.
 Negotiate trade agreement, Create annual trade plan and sales strategy.
 Presenting quarterly business review and sales performance to customer and top management.
 Initiative new opportunity to further expand and penetrate the range of HA products.
 Forecasting demand plan align with trade plan and cooperate with supply chain management.
 Leading PC supervisor, Upcountry salesman and PC 100 persons in account assignment to establish
trade plan/strategies effectively.
 To evaluate PC performance (PC grade), set up monthly target, calculate incentive, recruit new PC and
coaching PC to strengthen of sales skills.
 Market visit to monitor market situation, shop front execution, competitors’ movement.
 To develop partnership and relationship with key account customers to maximize business growth
potential and customer satisfaction.
Job Achievement
 Director reward on Sep – Oct 2015 from strategic product achievement (Washing machine)
 The best achievement award 2015 at 108% (386 MB.), growth 39% vs 2014.
 Sales contribution in CE department grows up to be 10% and 20% of MT channel.
 No.1 market share of Microwave 40% and Air Condition 50% in account assignment.
 Penetration product assortment of Washing machine and Refrigerator over 200%.

2. Bridgestone Sales (Thailand) Co., Ltd. Apr 2007 to Jan 2014
Section Chief, Senior Sale Engineer: Dealer Channel
Commercial Product Sales Department
 Managing commercial tire and consumer tire sales in Bangkok area through dealer channel (Cockpit,
Bridgestone Truck Tire Center) and sub dealers (Bridgestone Fleet Point).
 Visiting end users to approach main products such as Commercial tire, Industrial tire, Agriculture tire
and Tire Management Solution.
 Handling special project as Toyota Transport, KLINE which is collative with end users, dealers and
Bridgestone.
 Coordinating with technical team to monitor tire performance and quality to key end users.
 Initiative sales promotion related on situation, arrange sales activity and improving customer and
user’s staffs with product knowledge training.
 Analysis overall market, monitor competitor movement, sales situation in area and report to Sales
Manager.
 Managing shop front of dealer according to company’s policy.
 Developing and expanding new account in area assignment.
Job Achievement
 Being BRIDGESTONE Tire solution project leader: Operate tire service to key customers such as
Farmhouse, Kline.
 Achievement rate average 110%
 Success to push Bridgestone tires to key end users such as Toyota Transport, KLINE, Farmhouse,
Yakult, Sahapat group, Thaibev, Sermsuk etc.
 Expand sales channel: open new dealer 5 accounts. Appoint and promote dealers to be Bridgestone
Truck tire 2 shops and Bridgestone Fleet point 5 shops per year.
 Training Tire knowledge course to key users (Toyota, KLINE etc.)
Capital Nomura Securities PCL. Jun 2003 to Mar 2007
Equity Marketing Officer
Marketing Brokerage Department
 Handling account to achieve monthly sales target.
 Providing investment recommendation to customer.
 Preparing daily report (headline news, overall market situation, summarize daily report and portfolio
status) report to customer.
 Monitoring customer’s portfolio for maximize profit.
 Analysis news and financial situation for providing recommendation to customers.
 Developing and maintaining good relationship with customers.

3. EDUCATION
 1999 – 2002 SRINAKHARINWIROT UNIVERSITY
Bachelor’s degree in Economics, B.ECON.
Major: Economics, Money and Banking
Minor: Business Administration
 1994 – 1999 ASSUMPTION COLLEGE THONBURI SCHOOL
High school Certificate
PERSONALITY AND SKILLS
 Strength in push sell in/sell out and negotiation skill.
 Result oriented, self-driven, self-motivated and good personality.
 Dynamic personality, Initiative, positive thinking, work well under the pressure.
 Good command in spoken, written in English.
 Proficient in Microsoft Excel, Word, PowerPoint and Outlook.
TRAINING COURSE
 Solution Business course, BFTCC - September 2010
 Fleet Approach course, BFTCC - May 2010
 New Investor Program – The stock exchange of THAILAND (SET) – May 2003
 Saving and Investment – The stock exchange of THAILAND (SET) – May 2003