Experience reduces anxiety
Get as
much as
you can
Describe your position
Successful
negotiating    Negotiation price range
techniques
                     Avoid insult


              The big moves at begining


               Splitting the difference


                    Ask for more


                 Do your home work


              Be helpful positive & open


                   Ask questions


                  Physical exercise


                     Use silence
Exercise 2
Bracelet negotiation
If you
  don’t
agree…

  Don’t
negotiate
  under
 threats
If you      You’re
  don’t     atrocious
agree…

  Don’t        Don’t
negotiate   respond in
  under        kind
 threats
If you      You’re       They’ll do
  don’t     atrocious    this project
agree…                     for half

  Don’t        Don’t
negotiate   respond in    Call their
  under        kind         bluff
 threats
If you                   They’ll do    We must
             You’re                     move to
  don’t     atrocious    this project
agree…                     for half     another
                                         room
  Don’t        Don’t                       Be
negotiate   respond in    Call their    endlessly
  under        kind         bluff        patient
 threats
If you                   They’ll do    We must       If you
             You’re                     move to
  don’t     atrocious    this project               could just
agree…                     for half     another     include…
                                         room
  Don’t        Don’t                       Be       Be clear
negotiate   respond in    Call their    endlessly   on what’s
  under        kind         bluff        patient    included
 threats
If you                   They’ll do    We must       If you     The GAG
             You’re                     move to
  don’t     atrocious    this project               could just     guide
agree…                     for half     another     include…      says…
                                         room
  Don’t        Don’t                       Be       Be clear
negotiate   respond in    Call their    endlessly   on what’s      Avoid
  under        kind         bluff        patient    included     answering
 threats
If you                   They’ll do    We must       If you     The GAG       How
             You’re                     move to
  don’t     atrocious    this project               could just     guide     could you
agree…                     for half     another     include…      says…       do this..
                                         room
  Don’t        Don’t                       Be       Be clear                 Affirm your
negotiate   respond in    Call their    endlessly   on what’s      Avoid       goal of
  under        kind         bluff        patient    included     answering    fairness
 threats
CONFUSED
NEGOTIATOR
: “I just don’t
understand
why this
should take
six months”
INDECISIVE
                  NEGOTIATOR
CONFUSED          : “I can’t
NEGOTIATOR        move ahead
: “I just don’t   until I have
understand        consensus”
why this
should take
six months”
INDECISIVE     AGRESSIVE
                  NEGOTIATOR     NEGOTIATOR:
CONFUSED          : “I can’t     “the word is,
NEGOTIATOR        move ahead     your firm has a
: “I just don’t   until I have   bad reputation
understand        consensus”     for …”
why this
should take
six months”
INDECISIVE     AGRESSIVE
                  NEGOTIATOR     NEGOTIATOR:
CONFUSED          : “I can’t     “the word is,     EMOTIONAL
NEGOTIATOR        move ahead     your firm has a   NEGOTIATOR:
: “I just don’t   until I have   bad reputation    “I can’t believe
understand        consensus”     for …”            that you would
why this                                           put me in this
should take                                        position
six months”
Exercise 3
Book negotiation
Strategy
Presentation logic



                 Why now




                            Driving   Analysis
                            forces




                           The show   Feedback
Presentation logic



                 Why now



                                                 Gather the facts
                            Driving   Analysis
                            forces




                           The show   Feedback
Presentation logic



                    Why now



                                                    Gather the facts
                               Driving   Analysis
                               forces




      Your moment             The show   Feedback
Presentation logic



                    Why now



                                                           Gather the facts
                               Driving   Analysis
                               forces




      Your moment             The show   Feedback




                                                    Their moment
History
     Current situation


     Competitive mix
                             Insights and perspective




    Strength/Weakness
            es
            Project




         Why now


      Defining factors


Insights & recommendations
            Feedback
Exercise 4
Comcast AR pitch
Ted Leonhardt's Negotiation Tips

Ted Leonhardt's Negotiation Tips

  • 11.
  • 12.
  • 13.
    Describe your position Successful negotiating Negotiation price range techniques Avoid insult The big moves at begining Splitting the difference Ask for more Do your home work Be helpful positive & open Ask questions Physical exercise Use silence
  • 14.
  • 15.
    If you don’t agree… Don’t negotiate under threats
  • 16.
    If you You’re don’t atrocious agree… Don’t Don’t negotiate respond in under kind threats
  • 17.
    If you You’re They’ll do don’t atrocious this project agree… for half Don’t Don’t negotiate respond in Call their under kind bluff threats
  • 18.
    If you They’ll do We must You’re move to don’t atrocious this project agree… for half another room Don’t Don’t Be negotiate respond in Call their endlessly under kind bluff patient threats
  • 19.
    If you They’ll do We must If you You’re move to don’t atrocious this project could just agree… for half another include… room Don’t Don’t Be Be clear negotiate respond in Call their endlessly on what’s under kind bluff patient included threats
  • 20.
    If you They’ll do We must If you The GAG You’re move to don’t atrocious this project could just guide agree… for half another include… says… room Don’t Don’t Be Be clear negotiate respond in Call their endlessly on what’s Avoid under kind bluff patient included answering threats
  • 21.
    If you They’ll do We must If you The GAG How You’re move to don’t atrocious this project could just guide could you agree… for half another include… says… do this.. room Don’t Don’t Be Be clear Affirm your negotiate respond in Call their endlessly on what’s Avoid goal of under kind bluff patient included answering fairness threats
  • 22.
    CONFUSED NEGOTIATOR : “I justdon’t understand why this should take six months”
  • 23.
    INDECISIVE NEGOTIATOR CONFUSED : “I can’t NEGOTIATOR move ahead : “I just don’t until I have understand consensus” why this should take six months”
  • 24.
    INDECISIVE AGRESSIVE NEGOTIATOR NEGOTIATOR: CONFUSED : “I can’t “the word is, NEGOTIATOR move ahead your firm has a : “I just don’t until I have bad reputation understand consensus” for …” why this should take six months”
  • 25.
    INDECISIVE AGRESSIVE NEGOTIATOR NEGOTIATOR: CONFUSED : “I can’t “the word is, EMOTIONAL NEGOTIATOR move ahead your firm has a NEGOTIATOR: : “I just don’t until I have bad reputation “I can’t believe understand consensus” for …” that you would why this put me in this should take position six months”
  • 26.
  • 27.
  • 28.
    Presentation logic Why now Driving Analysis forces The show Feedback
  • 29.
    Presentation logic Why now Gather the facts Driving Analysis forces The show Feedback
  • 30.
    Presentation logic Why now Gather the facts Driving Analysis forces Your moment The show Feedback
  • 31.
    Presentation logic Why now Gather the facts Driving Analysis forces Your moment The show Feedback Their moment
  • 32.
    History Current situation Competitive mix Insights and perspective Strength/Weakness es Project Why now Defining factors Insights & recommendations Feedback
  • 33.