Shorty's dive bar is creating print ads to attract 21-35 year olds who frequent Belltown bars by highlighting cheap beer, classic arcade games, and a dive-like atmosphere. The goal is to promote Shorty's as an awesome place to drink in order to increase profits for the owners through increased customer traffic and spending.

1. Client: Shorty’s dive bar Date: 2-29-12
Project: 15 print ad headlines
Job Number: 3ks884ds
WHY ARE WE ADVERTISING?
Shorty’s wants people to come in, drink cheap beer and play classic 1980s arcade games.
WHAT IS THE ADVERTISING TRYING TO ACCOMPLISH?
Make Shorty’s owners rich.
WHO ARE WE TALKING TO?
21 – 35 year old people who frequent Belltown bars.
WHAT IS THE ONE MAIN POINT WE’RE TRYING TO GET ACROSS?
Shorty’s is an awesome place to drink.
WHAT ARE THE REASONS TO BELIEVE THIS?
Cheap beer. Video games. Kind of dive-y.
MANDATORIES
THIS MIGHT HELP
(For Agency Signature) (For Client Signature)
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