How	to	make	Thailand	4.0!!
มุ่งวิจัยสู่อุตสาหกรรมเพื่อการพัฒนาอย่างก้าว
กระโดด
Virach	Sornlertlamvanich
Sirindhorn International Institute of Technology,
Thammasat University
virach@siit.tu.ac.th
SIIT	ANN-25,	29	September	2017
R&D	Trap
SIIT	ANN-25,	29	September	2017
1980
1990
2000
2010
1,000,000	Programmers	needs	in	2037
http://www.thansettakij.com/2017/03/08/133452
Thailand	4.0
Data	
Science
Big	Data
Text	
Analytics
Fintech
Machine	
Learning
Deep	
LearningKnowledge	
Science
Language	
Engineering
IoT
Data	
Mining
Data	
Surveillance
Artificial	
Intelligence
Robotics
Autonomous	
Vehicle
NLP
Machine	
Translation
• 50,000	programmers	(2017)
• 100,000	programmers	(needed	in	2017)
• 6,000	programmers/year	(graduated)
• 2,000	programmers	(qualified)
SIIT	ANN-25,	29	September	2017
SIIT	ANN-25,	29	September	2017
The	key	to	success	for	
everything	in	business,	
S&T	is	never	to	follow	the	
others.
Creativity
Masaru	Ibuka
One-product-one-division.
Competition
Konosuke Matsushita
Success	is	99	percent	failure.
Challenge
Soichiro Honda
Matsushita	(est.	1918)
Sony	(est.	1946)
Honda	(est.	1946)
สามผู้ยิ่งใหญ่ของโลกในวงการอุตสาหกรรม
Industrial	new	comers	after	WW2:
Matsushita	(1918):	Konosuke Matsushita
Sony	(1946):	Masaru	Ibuka (and	Akio	Morita)
Honda	(1946):	Soichiro Honda
3	C’s	of	Successful	Company	Culture
- Competition
- Creativity
- Challenge
SIIT	ANN-25,	29	September	2017
SIIT	ANN-25,	29	September	2017
Require and Provide
(Jump	Start your	Start	Up with	UIL	Model)
University Industryrequire
• Budget
• Equipment
• Topic
provide
• Research
• Innovation
• Consultancy
• Network
• Research
• RA
provide
• Outsource
• Equipment
• Topic
• Staff
require
• Research
• Innovation
• Market
• Researcher
• RA
deliverable
• Publication
• Patent
• Prototype
• Research
• Innovation
• Graduate
• Revenue
deliverable
• Product
• Business
• Patent
• Revenue
SIIT	ANN-25,	29	September	2017
Expectation
Good
• Creator
• Inventor
• Innovator
• Researcher
• Implementer
Meaningful
• Patents
• Paper	publications
• Dissertations
• Viable	prototypes
• Software	programs
…	who	can	produce	…
SIIT	ANN-25,	29	September	2017
Leader	in	New	Era
Leadership
Ability	in	leading
Innovation
Ability	in	inspiring	other	
to	innovate
SIIT	ANN-25,	29	September	2017

How to make Thailand 4.0!!!