Jonah Lopin shares growth strategies for startups, emphasizing the importance of accountability in marketing, basic tactics like SEO, blogging, and email capture, and the value of running experiments. He suggests focusing on inbound marketing, which includes creating various content types to attract and convert potential customers. Lopin encourages startups to leverage their advantages in content creation to stand out in the market.

1. Growth Ideas for
Startups
Jonah Lopin
Founder, CEO Crayon

2. Hi, I’m
@JonahLopin,
and I’m a
founder at .

3. I have a
deep dark
secret…

5. Sometimes irrationality
pays off.
($1.7bn market cap)

6. Marketing search engine
$1.5m raised
5 person team
25,000ish users

7. Something else you
should know…

9. Sales Prevention

10. Ok, I’m not that honest…

11. Let’s
talk about you

13. What
could
possibly
go wrong?

14. Growth
solves
lots of
problems.

15. Life is easy when your
growth looks like
easier

16. 4 Growth Ideas

17. #1:
Give Yourself
Nowhere To Hide

19. Get
someone*
who is
focused.
* Not the CEO

20. Measure
your
marketing.

21. It doesn’t
matter what
you measure.
(Fool.)

22. Keep it simple,
like this…
… not like
this
Today
2,000
Yesterday
100
Sweet!

23. Nowhere to
hide.

24. #2:
Do The Basics

25. Reasons

26. LOW HANGING FRUIT

27. The benefits
are
compounding.

28. 1. Basic SEO On Home Page (67% of
Techstars fail)
2. Blogging (42% fail)
3. Email capture on blog (92%
fail)
4. Basic TOFU landing pages (92%
fail)
Techstars Scorecard:

29. OH, NUTS.

30. Suggested Tactics:
1. Dedicate 1 person for a
couple days
2. Make the ThriveHive guys
show you how 
3. hubspot.com/jumpstart

31. https://www.crayon.co/?tag=product-hunt

32. #3:
Run Experiments

33. Few people know what
works.
Those who know won’t
tell you.
Those who will tell
you, don’t know.

34. This guy isn’t gonna make you
rich.

35. This
stuff
isn’t
gonna
help you
grow
(much)

36. … who knew?
Example:

37. • Weekly live TV
show
• Top 10 marketing
podcast in iTunes
• 70,000 views in
first year
Example: HubSpot TV

38. Example:
Crayon Coffee Table Book

39. Make it a habit
to place bets.

40. How about 1 per
week?

41. #4:
Inbound Marketing

42. People make
it sound
hard…

43. Dude, it’s
totally
easy.

44. Blog
Podcast
Videos
Photos
Presentations
eBooks
News Releases
Landing Pages
Purchase
Product Signup
App Signup
Email Subscription
Social Follow
TOFU =
Publish
Stuff
BOFU =
Convert
Visitors

45. TOFU is much harder
than BOFU
TOFU
BOFU

46. Good news: startups have a
major TOFU advantage
I will crush
you.

47. It’s
about
not

48. There’s another way you
can differentiate too…

50. Example: Website Grader
by HubSpot
• Free interactive
tool
• 40,000 inbound
links
• 100,000+ opt-in
emails & leads

51. Example: Landing Page
Grader by WordStream
• Free interactive
tool
• Top source of
leads

52. How about a
Video Grader?

53. Whew.
That was fun.

55. Thanks.
Crayon.co
jonah@crayon.co
@JonahLopin
jonahlopin.com/slides