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Technorati David Weil
What is Technorati Internet search engine for blogs Created by David Sifry in 2002 San Francisco based company Uses intelligent  open-sourced software
How Does it Work? Ranks results based on hyperlinks Hyperlinks=authors popularity and authority Searches based off tags or keywords Scan videos, photos, news articles, games, movies, and books Top 100 State of the Blogosphere
Approximately 130 million registered blogs currently on the Internet
Technorati Users 6.7 million users visit the site each day 80% of users in the United States and 85% of users globally visit Technorati at home Most active group of users is young adults aged 18-34
Technorati Users
Changing the Way We Communicate “The hyperlink is becoming a new form of social gesture between people” David Sifry, Founder of Technorati Digital Communities Blogs Blogging Communities
Potential Issues Changing the way writers publish on-line material Lack of credibility Funding Superficial hyperlinks
Search Engine Optimization Universities and Non-for profit organization using digital means to accomplish PR goals Hiring more specialized workers to deal with      on-line presence.
Technorati and PR Professionals Combination of Blogopshere and mainstream media PR Newswire Washington Post.com Digital Media tracking Categorize consumers and brand presence

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  • 2. What is Technorati Internet search engine for blogs Created by David Sifry in 2002 San Francisco based company Uses intelligent open-sourced software
  • 3. How Does it Work? Ranks results based on hyperlinks Hyperlinks=authors popularity and authority Searches based off tags or keywords Scan videos, photos, news articles, games, movies, and books Top 100 State of the Blogosphere
  • 4. Approximately 130 million registered blogs currently on the Internet
  • 5.
  • 6.
  • 7. Technorati Users 6.7 million users visit the site each day 80% of users in the United States and 85% of users globally visit Technorati at home Most active group of users is young adults aged 18-34
  • 9. Changing the Way We Communicate “The hyperlink is becoming a new form of social gesture between people” David Sifry, Founder of Technorati Digital Communities Blogs Blogging Communities
  • 10. Potential Issues Changing the way writers publish on-line material Lack of credibility Funding Superficial hyperlinks
  • 11. Search Engine Optimization Universities and Non-for profit organization using digital means to accomplish PR goals Hiring more specialized workers to deal with on-line presence.
  • 12. Technorati and PR Professionals Combination of Blogopshere and mainstream media PR Newswire Washington Post.com Digital Media tracking Categorize consumers and brand presence