FORGING TIES FOR GLOBAL EXPANSION

1. FORGING TIES FOR
GLOBAL EXPANSION
Case study
Presentation
Topic

2. ANISHA JAIN
ANAMIKA
GOSWAMI
PRESENTED BY:

4. FORGING PROCESS
Forging is a manufacturing process the shaping of
metal using localized compressive forces.
A metal is shaped by compressive forces.
Types of Forging:
1. Open- Die Forging.
2. Impression- Die & Closed- Die Forging.

5. Forging Industry in India
The Indian Forging Industry has emerged as a
major contributor to the manufacturing sector of the Indian
Economy.
Briefly, it is categorized in to four sectors- large, medium,
small and tiny.
The industry was previously more labor intensive but now
with increasing globalization it is becoming more capital
intensive.
• Total investment in the large and medium sectors is US$600
million
• Most of them are suppliers to Original Equipment
Manufacturers (OEMs) in the automobile sectors.
• Industry’s major market re USA, Europe and china
• Bharat Forge : India’s No.1 Forging Company.

6. Bharat Forge Limited (BFL) is a technology driven global
leader in metal forming having transcontinental presence
Part of Kalyani Group
 A USD 2.5 Billion conglomerate
 Global work force of 10,000
 It has repository of metallurgical knowledge in the
region.
 Offers full service supply capability to its geographically
dispersed marquee customers from concept of product
design, engineering, manufacturing, testing and
validation.
 World largest forging company with manufacturing
facilities spread across India, Germany and Sweden.

7. Company Information
Founded In : 1961
Founded by : Nilkanthrao Kalyani
Businesses:
I. Automotive (Main): Passenger Vehicles,
commercial vehicles, SUV
II. Industrial: Power, Oil & Gas, Locomotive &
Marine, Aerospace, Metals & Mailing,
Construction, General Engineering.

8. Top Management
 B.N Kalyani – Chairman & Managing Director,
 G K Agarwal – Deputy Managing Director
 Amit B Kalyani – Executive Director
 B P Kalyani – Executive Director
 S E Tandale – Executive Director
 Sunil K Chaturvedi – Non Executive Director

9. Plant Locations over the global
1. Ennepetal , Germany
2. Saxler , Germany
3. Brand- Erbisdorf , Germany
4. Bharat Forge Scottish Stampings Limited, Scotland
5. FAW Bharat Forge (Changchun) Company Ltd,
China

10. Core Objectives of the company
 To be committed to listening and responding to the
needs of our customers, associates and business
partners and honouring their individual value.
 To be committed to an entrepreneurial spirit that
fuels the growth of our companies and increase
shareholder value.

11. Products of BFL
 Automotive components
Chassis components
 Manufacturing facilities
 Safety and critical components for passenger cars,
commercial vehicles and diesel engines
 Specialized components for railways
 Construction equipments

12. Customers
Its customers base includes virtually every global
automotive OEM and tier I supplier. Daimler
Chrysler, Toyota, BMW, General motors,
Volkswagen, Audi, Renault, Ford, Volvo, Caterpillar-
Perkins, Iveco, Arvin Meritor, Detroit Diesel,
Cummins, Dana Corporations, Honda, Scania and
several others source their complex forging
requirements including machined crankshafts, front
axle beams and steering knuckles from Bharat Forge.

13. Facilities
 World- class design and engineering capabilities
 Forgoing facilities
 Best- in-class machining facilities
 Largest single location forging facility in the world
 Rigorous inspection and testing
 Modern forging facilities include over 29 state- of-the-art fully
automated press lines ranging from 1600 MT to 16000 MT
 State- for-the art machining facility is the largest of its kind and
has a crankshaft machining capacity of 650,000 units per annum
 Design and Engineering
 Tool and Die Manufacturing
 Heat treatment
 processing and
 Inspection and Testing

14. SWOT Analysis
 Strength:
• High Economies of scale
• Strong and trusted brands
• Technology and manpower cost advantage
 Weakness:
• Over- dependence and Automobile segment
• Lack of in house R & D
• Less focus on small forging equipments

15. SWOT Analysis
Opportunities:
• High demand in automobile industry
• Demand in nuclear, power and refinery sectors
• Access to better technology & work practices across globe
 Threats:
• Rising input costs, particularly steel & electrical power.
• Demand for new products , especially from foreign
OEM’s which may not match by Economic Order
Quantity.

16. Strategies
 The US$2.4 billion giant ventured into the Indian
energy market in 2011 to become a leading supplier
of generation equipment for thermal and nuclear
power plants.
 The power sector provided the perfect opportunity
to Bharat Forge as the nation embarked on an
ambitious plan to add 78,000 Mw in the 11th plan.
 Bharat Forge, along with its joint venture partner
Alstom, is setting up a manufacturing base in Mudra
with an investment of Rs.1,500 crore.

17. Corporate Social Responsibility
• Pratham Pune Education Foundation (PPEF)
• LAKSHYA (Looking at Knowledge in Sports and Help
Youth Achieve)
• Tie ups with BITS Pilani , Warwick University and IIT
Bombay or IIT Delhi.
• Kalyani Centre for Technology and Innovation (KCTI),
which address the group of requirements of augmenting
employee knowledge and skills.
• Advanced Technical Training
• Advanced Academic Courses and Research &
Development.

18. Awards and Recognitions
 SWORD OF HONOUR for safety success by the
British Safety Council for our Health and
Management systems.
 FIVE STAR RATING by the Safety Council , UK. The
award aims to recognize the ‘best of the best’ in
Health and Safety Management.
 Mr. Baba Kalyani , Chairman & M.D., Bharat Forge
Limited was today, conferred with the prestigious
LAKSHYA BUSINESS VISIONARY AWARD by the
National Institute of Industrial Engineering (NITIE)
 And many more awards.

19. Sustainability
BFL FOCUSES ON VARIOUS INITIATIVES LIKE:
 Use of bio fuels at minimizing energy consumption at all
of its plants.
 Adoption of modern regenerative combustion technology
to reduce fuel consumption.
 Use of recycled water from effluent treatment plant for
maintenance of greenery in the plant.
 Reduced cycle waste & adoption of eco-friendly waste
disposal.
 Implementation of scientific tree plantation of reduce
atmospheric pollution.

21. Babasaheb Neelkanth Kalyani
Chairman & Managing Director of Bharat Forge.

22. THANK
YOU
EVERYONE
Finish