1) Tata Steel is an Indian multinational steel company and subsidiary of Tata Group, with manufacturing operations in 26 countries and over 80,000 employees. 2) Its mission is to strengthen India's industrial base through effective utilization of staff and materials using high technology and productivity. 3) It produces a variety of steel products for industries like construction, automotive, appliances, and sells mainly in the Indian market as well as other Asian markets.

1. TATA STEEL
ANALYSIS
GROUP 4
Shikhaj Singh
Abhishek Kumar
Ankita Bangur
Gagan Boppana
G Laxman reddy
Wansuklang Khongji

2. INTRODUCTION
• Tata Steel Limited (formerly Tata Iron and Steel Company
Limited (TISCO)) is an Indian multinational steel-making
company headquartered in Mumbai, Maharashtra, India,
and a subsidiary of the Tata Group.
• one of the top steel producing companies globally with
annual crude steel deliveries of 27.5 million tonnes (in
FY17), and the second largest steel company in India
(measured by domestic production) with an annual
capacity of 13 million tonnes after SAIL.
• Tata Steel has manufacturing operations in 26 countries,
including Australia, China, India,Netherlands, Singapore,
Thailand and the United Kingdom, and employs around
80,500 people. Its largest plant located in Jamshedpur,
Jharkhand.

3. MISSION
• TATA Steel strives to strengthen India’s industrial
base through the effective utilization of staff and
materials. This means envisaged to achieve this
are high technology and productivity, consistent
with modern management practices.

4. VISION
Diversity enriches any large organisation and enhances its collective
capabilities. A clear, shared vision is a key requisite for successful
diversity management
Achieve vision through:
Our People
• By fostering teamwork, nurturing talent, enhancing leadership capability
and acting with pace, pride and passion.
 Our Offer
• By becoming the supplier of choice, delivering premium products and
services and creating value for our customers.
Our Innovative Approach :
• By developing leading edge solutions in technology, processes and
products.
Our Conduct
• By providing a safe workplace, respecting the environment, caring for
our communities and demonstrating high ethical standards.
Business Ethics

5. TATA CODE OF CONDUCT
• The TCOC is a testament to Tata Steel’s determination to help
its employees in every way to understand their duties and
commitments towards shared values and principles
• The Tata Code of Conduct was launched in Tata Steel
(Thailand), Tata Steel Singapore in July 2007 and in Tata Steel
Europe in January 2009. The month of July is celebrated as
‘Ethics Month’ in Tata Steel every year, with numerous
programmes and activities across locations.

6. BUSINESS DIVISION OF THE
COMPANY
Wire Division
Tata Growth Shop
Bearing
Division
Ferro Alloys
and Minerals
Tubes
Division
Agro Division

8. PRODUCTS TYPES PRINCIPAL END
USAGE
PRINCIPAL
MARKET
Flat Hot Rolled Various equipment,
machiniery, boilers,
pressure vessels and civil
projects
Flat products produced by
Tata Steel Indian
operations are sold
principally to the Indian
automotive, appliances,
construction, general
engineering ,packaging and
furniture industries
Cold Rolled Exposed steel applications
that require high surface
quality
Galvanized Sheets Automotive, underbodies
appliances, metal buildings
and storage tanks
Long Products Wire Rods Conversion into wire Long products produced by
Tata Steel operations are
sold principally to the
Indian construction and
automotive industrieswhile
Tata Thailand long products
are used in Thai
construction
Rebars Structural support in
construction
Wires Coated and Uncoated
Wires
Motor Type bead, low
relaxation pre stressed
concrete, cable armor,
conductors and galvanized
iron wires
Indian construction and
automotive industries
Others Semi finished Steel Bullets, Slabs and blooms
that can be made into flat
or long products
Indian Steel industry
Agricultural Tools Hand Tools and other
agricultural implements
Indian automotive industry

9. Marketing Strategy
4 p’s of marketing
Types of productsProducts
•Finished Products and Semi Finished steel Products;
•Ferro alloys products
•Tube products, bearing products, refractory products municipal services and investment activities
Type of strategyPrice
•The strategy adopted by Tata Steel is market penetration Strategy
Tata Steel Limited delivers products through:Place
•Direct Supply channels
•21 stockyards
•25 consignment agents
•15 external processing agents

10. MARKET SEGMENTATION AND
POSITIONING

11. CONTINUED..

12. SWOT ANALYSIS OF TATA STEEL
STRENGTHS
• Adaptibility of the organisation to the
fast changing environment
• Control over supply chain as it has its
own mines
• Strong brand image in the market
place
WEAKNESS
• As it has dependency on the domestic
and few international markets it is
having issues in generating business
OPPORTUNITIES
• Fastest evolving new technologies
• Partnership in public and private
sectors are also enforcing
opportunities in the market growth of
Tata Steel
• Acquisition with Corus group
THREATS
• The rising price of coking coal
• Regulatory norms by the government
• International competition

13. PESTLE ANALYSIS
Political
• Different policies the government has been influencing the business of TaTa
such as taxation policy
• The International trade regulations are also enforcing changes in the
strategic implementation
Economical
• In time of economic crisis in 2007 the organisation had faced differentissues
like reduction in the confidence in liquidity and the returns of investments
Social
• Ethical behaviours and trust in the leadership the organisation is maintaining
their social and ethical responsibilities changing national communities
Technological
• Changes and renovation within the technologies are impacting over the
organisation on both positive and negative respect
• The technological evolution also imposes threats in the competitive
measures.

14. SUPPLY CHAIN MANAGEMENT
• The department is responsible for meeting the requirement of
General Stores, Spares, Refractories, Ferro Alloys and Steel for
various Departments inside Works. The Department carries
out the Receiving of material, Issue of Road Permits, Invoice
Verification, Warehousing, Issues and Home Delivery.
• The Department also gives services to the Town Division and
Agrico through their stores. The service is also given to Ring
Rolling Mill for all their requirements.

15. COMPETITORS
The 4 major domestic rivals are SAIL, JSW, ISPAT & ESSAR STEEL.
Rest are all small mills which together accounts for 30 % of the
total market share. All the major domestic competitors like SAIL,
ESSAR, JSW, JSPL have announced massive expansion plans
recently:
• SAIL has announced that it will achieve production capacity of
40 Million Tons by 2020.
• SW plans to expand its production to 32 Million Tons by 2020
• Other players such as JSPL, ESSAR have similar production
expansion plans which will contribute in overall achievement
of 200 Million Tons steel production by the year 2020.

16. CONCLUSION
After going through the development of this project and
application of various strategic concepts on TATA Steel, we found
that TATA Steel being the fifth largest producer of steel in World
and may grow and spread its geographical footprint, embracing
different cultures; it will not lose sight of its great heritage of
social and community responsibility. Driven as much by its
commitment to society as by its performance and profits, the
Tata Steel Vision aspires to make the Group the global industry
benchmark for both Value Creation and Corporate Citizenship.
The key drivers of the Group Vision will manifest themselves in
the goals and objectives the Group sets for itself in the coming
years