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1. The Overview
Create an overview of your Innovation
Who are you and why you're here?
you're here?
Keep it short and sweet
Don’t put too much text on the slide
on the slide
Create a hook
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2. The Problem
What problem are you trying to solve? Is it really a problem?
Description of customer pain points What kind of person/customer is this
person/customer is this product for? -
product for? - Persona
How the innovation solves it - concept & key elements
Brief tech involved
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3.The Solution
Describe how are you planning to solve the problem
What the innovation does Why it’s compelling
Include explainer videos, demos, product screenshots if any
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4. The innovation
Describe how are your solution is relevant to the customers
Include explainer videos, demos, product screenshots
Include PoCs
Include testimonials of actual customers
Value Proposition of product/service
product/service
Benefits/Impact will be created
created
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5. Market & Opportunity
Know, or at least attempt to predict, the size of your target market
Total Addressable Market
Serviceable Addressable Market (SAM)
Market (SAM)
Target Market - The portion of SAM that you can capture
Primary/Secondary Research Data
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6. The Technology/Innovation
Describe how are you planning to solve the problem
State of the development of solution
of solution
State the Technology Readiness Level
Readiness Level (TRL)
Intellectual Property (IP) component
component
Innovation & Uniqueness
Include explainer videos, demos, product screenshots
Road Map for going forward
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7. Competitive Landscape
What are the alternative solutions to the problem you are trying to solve?
Potential Competitors
Competitive Advantage of your Product over
your Product over others
Pitch about what sets you apart from
apart from competitors
Barriers to entry – Key partnerships, IP
Opportunities for collaboration and co-creation
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8. LEAN CANVAS
Sketch out a business model design of your
idea using a 1-page template (Lean Canvas)
Clearly and concisely fill all the blocks of a
all the blocks of a lean canvas
Lean Canvas help sketch out several variants of
several variants of your idea, It is a rapid
It is a rapid
Idea modeling tool. That helped startups identify
helped startups identify and home in on several
home in on several promising customer-problem-
customer-problem-solution possibilities.
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9. Business Model
How are you planning to make money? Show a schedule when you expect revenues to pour in
Clearly and concisely explain how your
explain how your product will make money:
will make money: Source of Revenue
Investors want to know that
know that you have a viable
a viable business model in
model in place
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10. The Team
Show the people behind the idea and briefly describe their role
Key team members
Key advisors/mentors
Team member’s history
Educational/Industry backgrounds and
backgrounds and expertise
Describe their specific role
Explain the unique value each person brings to the innovation
innovation
Talk about their passion for the project and why they decided to work for this innovation