Technology In The Wild

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My portion of the MCLC Tech Talk Subcommittee meeting on "Technology in the Wild" covering libraries using RSS, Blogs, Podcasting and Friend Feed.

Technology

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Doing Less with More "Indifference toward people and the reality in which they live is actually the one and only cardinal sin in design." - Dieter Rams. In the race to meet a deadline, a budget, or just to be "lean", teams are sinning daily. Pressures lead to shortcuts. And research? Well, it's often left by the wayside, seen as an adornment, a nice-to-have. But research is the foundation upon which we build our work. Yes, it takes more resources and time. But the more detailed your picture, the easier it is to see the patterns, the behaviours, and the essence of what will make your application invisible. Uncovering "the little things that matter" speeds up development and helps designers concentrate on making designs that are "less, but better." Creating with a thorough understanding of the customer, their wants and needs, their context and perceptions, their goals–that is the highest respect you can offer those you are serving. In this presentation we explore how relational intelligence and knowing your customers is a must if we are to improve people's lives with our products and experiences.

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