Netflix is an on-demand streaming media service available in North and South America and parts of Europe. The target audience is adults with internet access who want to watch movies. The key promise is providing movies and series that can be watched anywhere, anytime through computers, phones and other devices. The ad shows a woman who knows every episode of a season's series because she watched them on Netflix through different devices while at work, home and in public. It aims to differentiate Netflix by joking that you can watch responsibly by using different devices.

2. General Aspects
Type of Service or Product: Netflix, Inc. an providing of on-
demand Internet streaming media available to viewers in
North and South America, the Caribbean, and parts of Europe.
Brand: Netflix
Advertising
Media: Internet
and Television

3. Creative BriefingTarget Audience:Adults who
has access to internet
andwish to watch movies.
Desired Positioning: Making
Netflix very popular and
have more subscribers
Key Promise or Benefit:
Movies and series.
Comunication Tone:
Emotional

4. Message Analysis
What does it said? That the costumer can watch Netflix
everywhere at any time online.
How is it said? Throught the situation that the woman
knows every episode of the season´s series because
she wathed them on Netflix through her computer,
phone, ipad in her work, home, and the mall
Whom it is adressed to? To those adults who like
watching movies and series with their family.

5. Concept Slogan
What is the concept chosen
to differentiate the product
or service?
It is kind of a joke because of the way
you can watch movies through Netflix
online by phones, ipads, computers and
consoles
What is the slogan?
Watch Responsibly

6. Creative
Execution
Characters:
• The couple,
and their
friends.
Images:
• Girlfriend
watching
series´
chapter in
home, bed,
bus, and
work.
Texts:
• Netflix.
Watch
Responsibly
Illustrations:
• A couple
watching
their favorite
series and
how the
girlfriend has
skipped
ahead
through the
episodes by
watching
them all the
time.

9. Personal Opinion
0 Personally, I completely recommend the use of Netflix for
people who like watch TV series and movies. Is the best
way to rent movies and brings the family together. Its
advertisement campaign has been perfect.

10. Good or Bad Advertisiment?
0 Netflix has good
advertisement, some of
them funny and other ones
very emotional, but it
express their servces and
ideas perfectly.