The document discusses TechBA, a program that helps technology companies expand globally. It provides details on TechBA's branches, focus sectors in Seattle like information technology, aerospace, and biotechnology. It outlines TechBA Seattle's results in generating international sales and jobs for participating companies. The document also summarizes a bootcamp program that TechBA runs to help companies develop minimum viable products and test hypotheses over 5 weeks.
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TechBA Seattle- USMCOC NW March 2012
1. The US-Mexico Chamber of Commerce NW Chapter
Itzam De Gortari
TechBA-Seattle
March 29, 2012
TechBA, a Success model for
Technology Companies Going Global
2. TechBA Branches
Vancouver
Montreal
Seattle
Silicon Valley Detroit
Phoenix Madrid
Austin
3. Seattle
What is TechBA Seattle?
Information Technologies
• 90,000 employees
• Puget Sound International Hub
• 150 Companies
• 30 billions (usd) Aerospace
Biotechnology • 72,000 employees
• 190 companies • 737 line of production
• 16,000 employees • New 787 Dreamline
• 10 billions in revenues • AFA Washington
Clean Technology
• High environmental concern Film & Music
• Clean Tech Cluster, ranks # 1 • 1 billion in revenues
by number employees around • 12,000 employees
this sector
Gaming
Largest key players in the
Logistics
industry, 497 millions
• 3rd largest shipping
9,200 employees
center in USA
4. ECOSYSTEM
FEDERAL GOVERNMENT STATE OF WASHINGTON
• enterpriseSeattle
• City of Bellevue
• University of Washington
• International Trade and Economic
Development
ASSOCIATIONS
TECHBA COMMUNITY
• US-Mexico Chamber of Commerce NW • Create relationships through business not the
• Port of Seattle other way around
• Center of Advanced Manufacturing Puget • Sells/business driven
Sound • Business culture is direct
• Venspark • Merits
• Private companies
5. TechBA Results
Created in 2005, under the mandate to provide an
environment that encourages innovation
• 150 technology companies have reached $ 160 MM usd of international
sales and $ 1 B usd combined, national and international
• 3,500 new high-value positions generated
• High Value Technology Sectors:
IT, aerospace, automotive, life sciences (biotechnology, medical devices),
energy, high manufacturing
6. Facts of TechBA Seattle
• 45 Mexican companies have participated in TechBA Seattle (2010-2011)
• 10 companies have been incorporated in the US
• 2 companies starting patent registration
• 4 companies have hired US nationals
• 15 Local Consultants / Coaches
• 12 work spaces available in our offices
• 5 strategic partners: City of Bellevue, enterpriseSeattle,
Trade Development Alliance, US-Mexico Chamber of Commerce NW,
and Venspark
7. TechBA Acceleration Program
BootCamp
Pre-‐accelera)on
Acelera)on
1
and
Acelera)on
2
• Customer
generation • Marketing Plan
• Hypothesis • Implementation • Sales increase
definition Business
• Sales increase
Case
• Smoke test
• MVP
5
weeks
8
to
12
months
12
months
8. BootCamp 2012
10 Companies: VG, Mobile and Web app’s
5 weeks In two mayor steps
Objective: Place a product in the market
10. 6
Accelera:on
Pillars
Product
Distribu:on
Market
Elevator
Pitch
Business
Case
Opera:onal
Plan
Business
Model
Technology
Resources
Quantify and
Replicate
15. Quick summary
Persona
Hypothesis
Customer Smoke test
Lean Startup MVP
Metrics
6 pillars
Get specific
Venspark / Company Make decision
TechBA Take Actions
20. TechBA Principles
• Technology intensive business and concentrated core business
• Well established structure with a clear vision that permeates at all levels
of the organization
• As VC’s, we select people with DNA of an entrepreneur
• Product is important but excellence in management makes it big
• Competitive advantages: find what makes you better than
anyone else in the market
• Test the market as soon as possible and be ready to adapt, test your alpha
with friends and your beta with customers
• Self assessment
21. Context
The
company
develops
applica:ons
for
mobile
phones
for
Android
plaVorms,
iOS,
Blackberry
and
Windows
7
Company
Achievements
under
the
TechBA
program
$
. Sales and Growth
Barriers
1 out of 6 …
Publisher
dependent
market
High
cost
of
distribu:on
22.
Context
Scio
is
an
Interna:onal
full-‐service
consul:ng
firm
that
specializes
in
so^ware
development.
Provides
outsourced
product
development
and
IT
services
for
ISVs
and
businesses
with
internet-‐based
services
and
applica:ons
that
support
on-‐demand
businesses
and
So^ware
as
a
Service
(SaaS)
specializing
in
Microso^
technologies.
Company
Achievements
under
the
TechBA
Program
• Microso^
Cer:fied
Partner
as
Vendor
ID
in
less
than
3
months
• Contract
to
develop
training
programs
for
Microso^
Azure
Barriers
• Vendor
consolida:on
• Saturated
market
(China
and
India)
• Market
long
sales
cycle
• Customer
acquisi:on
23. Context
Kaxan
is
a
company
conformed
by
more
than
100
people,
focused
on
intellectual
property
development,
mainly
through
films,
animated
series
and
video
games
produced
by
its
two
divisions:
Kaxan
Studios
and
Kaxan
Games.
Company
Achievements
under
the
TechBA
program
• Company’s
exposure
in
the
media.
Promo:on
of
Kaxan
Games
and
achievements
in
the
local
and
interna:onal
media:
Kaxan
Developed
3
iOS
games
published
and
released
by
Chilingo:
Taco
Master,
Finger
Shoes
and
Torture
Bunny.
Taco
Master
is
the
#1
downloaded
app
in
the
iTunes
store
in
Mexico
on
iPhone
and
iPad
(ahead
of
such
brands
as
Plants
vs.
Zombies
and
Angry
Birds).
• Taco
Master
is
one
of
the
top
100
Arcade
games
in
the
US
iTunes
App
Store
Barriers
• Corporate
governance
• Licensing
process
• Limited
resources
for
films
24.
Context
Xibalba
is
an
independent
company
with
a
global
vision
devoted
to
crea:ng
innova:ve
games
by
using
the
latest
gaming
technology
to
achieve
the
highest
quality
standards
Company
Achievements
under
the
TechBA
Program
• Award
winning
Mexican
company
that
has
developed
the
game
Icebreakers,
offered
for
sale
via
digital
distribu:on:
Intel,
Desura,
OnLive,
direct2Drive
• Icebreakers
was
awarded
the
:Level
Up
2010”
awards
for
Character
Design
and
Best
Laptop
Game”
from
Intel
• Has
secured
their
first
extended
development
contract
with
a
major
mobile
games
indy
developer
publisher
to
assist
in
the
development
of
new
and
exis:ng
F2P
(Free
to
Play)
mobile
games
for
iOS
and
Android.
• Development
of
the
value
proposi:on
of
Xibalba
Studios
for
Games
Connec:on
in
Lyon
France
to
be
used
with
various
publishers
• Poten:al
contract
with
Big
Fish
Games
to
publish
future
:tles
Barriers
Publisher
dependent
market
High
cost
of
distribu:on
25.
Poten)al
Success
Case
Context
Anfexi
is
a
company
that
provides
so^ware
solu:ons
for
the
loan
and
credit
industry.
It
has
20
specialized
products
with
a
scope
that
goes
from
the
lead
genera:on/loan
origina:on
to
the
loan
management/collec:on
and
recovery
Company
Achievements
under
the
TechBA
Program
• Anfexi
refined
its
business
strategy
• Found
and
got
in
contact
with
poten:al
financial
services
ins:tu:ons
• Closed
a
contract
with
Sco:a
Bank
• Is
nego:a:ng
a
poten:al
partnership
with
a
partner
to
provide
services
to
credit
unions
in
the
U.S.
Barriers
• Lenders
have
the
need
to
sell
more
loans
and
reduce
the
cost
of
manage
them.
26.
Poten)al
Success
Case
Context
Locomocion
3D
is
a
Mexican
company
that
provides
Mo:on
Controlled
Camera
Services
and
recently
it
has
been
involved
in
game
development
through
the
planning
of
a
virtual
studio
Company
Achievements
under
the
TechBA
Program
• Development
of
a
new
and
improved
business
plan
including
sales
materials
focusing
on
key
ac:ons
to
enabling
partnership
opportuni:es
• Locomocion
3D
had
a
business
mee:ng
with
Microso^
having
an
excellent
outcome
with
the
purpose
of
using
Kinect
in
B2B
applica:ons.
• Iden:fied
poten:al
partners
and
engagement
for
company’s
sales
exten:on
opportuni:es
Barriers
Publisher
dependent
market
High
cost
of
distribu:on
27.
Poten)al
Success
Case
Context
Kokonut
Studio
is
an
independent
and
crea:ve
Mexican
game
studio
driven
by
their
desire
to
innovate
mobile
experiences
Company
Achievements
under
the
TechBA
Program
• Ability
to
execute
a
competent
product
development
in
the
video
games
sector
• Development
and
valida:on
of
a
new
posi:oning
around
“Context
Based
Games”
• Access
to
10
major
poten:al
publishers
or
distribu:on
partners
• Nego:a:ons
with
distribu:on
partners
Barriers
Publisher
dependent
market
High
cost
of
distribu:on
28. Take away
• Accelerator model successful for economic development based on
push strategies: especial emphasis in sales
• People, structure and operations
• Facilitators, based on consultants promoting:
• Key business relationships in the new market
• Hubs: education, political structure that understands business needs and
Financial institution willing to invest in innovation