Ideiasnet is a Brazilian venture capital firm that invests in entrepreneurs in Brazil and Latin America. It has built a portfolio of companies diversified across e-commerce, infrastructure/telecom, and media/content. Ideiasnet has evolved from an internet incubator to a venture capital company focused on identifying scalable business opportunities and supporting portfolio companies from investment through exit.

1. IDEIASNET
November 2009
www.ideiasnet.com

2. About Us
Ideiasnet is a venture capital firm that invests in entrepreneurs in Brazil and Latin America;
We actively participate in all the development stages of the companies we invest in;
Ideiasnet has built a solid portfolio that is well diversified into three segments:
E‐commerce, Infrastructure & Telecom and Media, Communications & Content.
2

3. Investment basis
TMT
Venture Capital in the Technology,
Media & Telecommunications
sector
Exit
Scalability
Clear view of portfolio dynamism,
from investment to divestment Track record in identifying scalable
process business opportunities
Manager
Identification of managers with unique skills
to set the pace for leading portfolio
companies in their segments
Entrepreneurs who invest in entrepreneurs
3

4. Highlights
Over 250 projects were evaluated and 22 investments made in the last 5 years
Over 100 projects evaluated in 2009
2000 - 2004 2005 - 2008 2009
• Public Offering of Capital • Officer’s acquisition • Braspag’s divestiture ‐ IRR of
162,2% per annum
• High level of Corporate • New Investments : Addcomm,
Governance Braspag, TrinnPhone, Bolsa de •New investments: MoIP, Site
Mulher, NetMovies, Zura!, Blindado
• Evolution in positioning – TecTotal, BrANDS
Internet Incubator x Investment
Company in Technology • Consolidation of current
portfolio
• Incorporation of the Pactual
Internet Fund, including the • Entry into the Novo Mercado
following companies: Padtec, of Bovespa
Automatos and Spring Wireless
Ideiasnet has evolved from an Internet Incubator to a Venture Capital company investing in technology
4

5. Management
MANAGEMENT
• CEO since June 2008
• Former Director, Banco Bozano Simonsen Brazil, Europe and USA,
Luis Alberto M. Lobato Reátegui
and Banco Santander Brazil
42 y.o. • Entrepreneur in Latin America
CEO • MBA ‐ Sloan School of Management at MIT
• B.S. in Civil and Industrial Engineering ‐ PUC‐RJ
• CFO since July 2009
Alexandra de Haan • Former Director, Unik Group
39 y.o. • Co‐founder Mundivox Communications
CFO • MBA by Columbia Business School
• B.S. in Economics by Georgetown University
Rodin Spielmann de Sá • Officer since June 2001
38 y.o. • More than 7 years of experience at Banco BBM
IR and Business Development Director • MBA – Fundação Getulio Vargas, RJ
• B.S. Mechanical & Industrial Engineering ‐ PUC‐RJ
• Officer since March 2006
Marcelo Rodrigues Almeida • Former CEO of Deltalink, IT branch of Delta do Prata
37 y.o.
• Founded and managed 3 media and communications companies
Business Development Director • B.S. in Business Administration – Universidade Federal do Rio de
Janeiro (UFRJ)
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6. Entrepreneurs we invest in
FÁBIO GAIA – Founder and CEO, Officer JORGE SALOMÃO PEREIRA – Founder and CEO, Padtec
• Member of the HP and IBM Latin America Board • Former CPqD researcher
• International Counselor for Microsoft in the PME • Ph.D. in Physics (Optical Communications) from Unicamp
sector
DANIEL TOPEL – Founder and CEO, NetMovies
MARCELO CONDÉ – Founder and CEO, Spring Wireless
• More than 10 years of experience (5 years at Silicon Valley)
• MBA from Harvard Business School, Robotics and
• Master in Science & Engineering Management from Stanford
Mechanical Engineer from USP
University (USA), B.S. in Physics from the Imperial College (UK)
ANDIARA PETTERLE – CEO Bolsa de Mulher
JOÃO PEDRO ROTTA – CEO TrinnPhone
• Led convergence projects at TV Globo
• Executive MBA from Wharton Business School
• M.A. in Communications from PUC – exchange student • Former Engineering Director for Latin America, Shell
program at Brown University • Volunteer for the Endeavor Business Plan
• Executive education in Women Leadership at
Harvard Business School
FELIPPE LLERENA – Executive Director iMusica
• Former CEO Natasha Records
• B.A. in Marketing and International Relations from NYU
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7. Milestones
7

8. Our Portfolio
8

9. Organizational Chart
100.0% 2005 34.2% 2004 10.2% 2004 34.6% 2004 100.0% 97.0% 2000 31.1% 2004 30.0% 2008 100.0% 2008
IdeiasVentures
100.0% 2008 100.0% 2008
93.7% 2000 48.0% 2006 60.0% 2007 95.7% 2006 40.0% 2004 70.0% 2005 41.3% 2009 28,6% 2009 54.0% 2005 100.0% 2000 78.8% 2000 23.3% 2005
100.0% 2008 100,0% 2009 100,0% 2009 100,0%
30.0% 2007 2008 100.0% 2009 100.0% 2008 100.0% 2008 100.0% 2008 2009
100.0%
Current participation
Year of first investment 9

10. Portfolio segmentation
MEDIA, COMMUNICATION
E‐COMMERCE INFRASTRUCTURE & TELECOM & CONTENT
EARLY
BALANCED
LATER
10

11. Co‐ investors
11

12. Segment Drivers
• Growth of user base
• New solutions for security and means of payment
E‐commerce • Improvement of search systems and CRM
• Sector formalization and consolidation
• Logistics optimization, with new technologies
• Growth of installed broadband and mobile communications base
Infrastructure • Increased availability of online services, content and band need
& Telecom • Digital TV coverage increase
• New technologies and business models – e.g. FTTH and WIMAX
• Companies positioned in Brazil and Latin America
Media,
• Increase of the digital stake in advertising budgets
Communications • 62,3 million Internet users (Brazil); 135 million (Latin America)
& Content • A basis of 155 million mobile phones (Brazil); 444 million (Latin America)
• Internet Videos as high‐impact media
• Niche contents, greater relevance and better monetization
Source: Ibope Nielsen, Teleco, Internet World Stats
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13. Ideiasnet ‐ positioned to capture the sector’s growth
Demand for data traffic
Increased and cheaper availability of
broadband
New devices and
video streaming
Corporate
demand for Increase in
communication internet
services and penetration
mobile services
Reduction of
grey market
Increase in PC
penetration
smartphones
13

14. Officer
The leading hardware and software wholesaler in Brazil
R$ million 727,2
• 40 suppliers and 10,000+ clients
• Main product lines: software, hardware, components and 649,1
12,0%
549,4
supplies
18,0%
• Elected best wholesaler in Brazil in 2007 (“Exame” magazine)
13,4 13.8 24,1
• Winner of 15 out of 16 awards in the 2008 edition of the
“preferred distributor” contest (CRN Magazine)
• Best company in the wholesale sector in the 32nd edition of Margem EBITDA
Gazeta Mercantil’s Balanço Annual 2008
2,7% 2,1% 3,4%
Competitive advantages Ideiasnet Ownership
• Market share 49,5% 100,0% 100,0%
• Relationship with suppliers and clients
Officer positioning in the supply chain
• Management expertise
DIRECT SALES
MANUFACTURERS
IT Corporate Buyers
• Logistics
Compradores Corporativos
Dedicated
Revendedores
Growth opportunities Dedicados
Resellers
FABRICANTES
de TI
Atacadistas e
Wholesalers Revendedores
• Growth of the Brazilian Hardware and Software markets Multi-brand
Distribuidores Multi -marcas
Distributors Resellers
• Investment in working capital
• Geographic expansion in Brazil
Varejo
Retail
14

15. Padtec
The leading provider of solutions for the optical R$ million
Net Revenues EBITDA
communications market
90,4 113,5
65,9
• Designs, manufactures and sells products that increase the
26,0%
transmission capacity of existing fiber optic networks (WDM) 37,0%
• Main clients: Telecommunication, Utilities and Financial sector 30,8
companies 20,7 19,4
Competitive advantages
• R&D (Partnership with CPqD)
2006 2007 2008
• High quality service: Pre-sale engineering, Post-sale dedicated
support teams Margem EBITDA
31,2% 34,1% 17,1%
• Compatibility with legacy systems – interoperability
Ideiasnet Ownership
Growth drivers
22,5% 34,2% 34,2
• Strong global and Brazilian traffic growth: IP, VoIP %
• International expansion: offices in Mexico, Colombia, Main markets Wireline
Argentina and South Africa; acquisition of Civcom (Israel) Telephony
Operators
• Part of Telefónica’s global short-list
Mobile Telephony
• Organic growth: Operators
- New products (e.g. G-PON)
Storage Networks
- New Markets for existing products (Telefônica, GVT, CTBC)
- Share of wallet Database Network
Operators
• Acquisitions (complementary products)
Fiber to the home 15

16. Spring Wireless
The leading provider of corporate mobile solutions in Latin America
• Develops software for sales force automation, mobile banking applications and mobile payment
• More than 250 major clients and 200,000 users, present in more than 14 countries: Latin America, USA and Europe
• Main clients: InBev, Nestlé, Citibank, Santander, Unilever, Procter&Gamble and Telefónica
• Elected the Best Company in the software sector by the Info Exame 2007 magazine and chosen as global success case by
Microsoft in 2005, 2006, 2007
• New shareholders: Goldman Sachs and NEA (New Enterprise Associates)
• One of 2 companies added to Gartner’s 2008 Magic Quadrant For Mobile Enterprise Application Platforms
Competitive Advantages
• Consolidated leadership position in financial services - 70% market share in Brazil
• Acts as the only point of contact for its clients -- long-term partnership with clients
• Adaptable products to the international market, and compatible with the various technological platforms and wireless devices
• End to end solutions: implementation and management which include software, infrastructure, connectivity, and services
Growth Opportunities
• Organic growth: geographic expansion and increase in service supply
• Mergers and acquisitions
• Uniquely positioned to become a world leader in critical mobile solution mission
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17. Bolsa de Mulher
The leading internet communication group for women in Brazil
• Focused on women solutions, it has social network, multiplatform content, services, e-commerce, relationship tools
and e-learning. Develops and markets Business Intelligence about woman consumption.
• Also operates in the astrology, nutrition, life quality, celebrities, gastronomy and e-cards segments.
• Revenue sources: advertising, mobile, content licensing, e-commerce and research.
• The Group:
- Estrela Guia, TeContei, Bem Leve, Feminice, Universidade Feminina, Bolsa de Bebê, Netcard, SophiaMind,
Pink Ad Network and iTodas
• Acquired the portals Estrela Guia, Feminice and Bem Leve (2008); TeContei and iTodas (2009)
Competitive Advantages
•Woman social network leader in Brazil – 31% of market share *
•More than 7.5 million unique visitors and 9.0 million registered users
•Social Network: profitability over the advertising market parameters
International Expansion
• 2008 – Initiated expansion focused on Latin America: Mexico, Chile and Argentina
• 2009 – Hired Spark PR (Silicon Valley) to built international awareness
- Country manager and office in NY
* Company’s assumption 17

18. Some comparables
IDNT Company Comparable Country
France
Ticker: AU
USA
USA
Ticker: NFLX
Brazil
USA
USA
Ticker: IM
USA
18

19. Financial Highlights
19

20. Capital Market / Stock Liquidity/ Shareholding Structure
IDNT3 – October 30, 2009
Total Shares ‐ IDNT3 104.252.397 Main Shareholders
Price per Share ‐ R$ R$ 5,30 Founder Family
Market Cap ‐ R$ R$ 552.537.704 Lorentzen Group
Conversion Rate (US$ / R$) R$ 1,74 Centennial Asset Mining (EBX)
Market Cap ‐ US$ US$ 316.713.117 Mercatto Funds
Basis: October 30, 2009
Volume X Stock Price
R$ 1.200
Volume R$ Millions
IDNT3 R$
10,0
R$ 1.000
R$ 800 8,0
R$ 600 6,0
R$ 400 4,0
R$ 200 2,0
R$ 0 0,0
2005 2006 2007 2008 out-09
Volume (R$) Stock Price Accumulated trading volume on the same period (R$)
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Basis: October 30, 2009

21. Ideiasnet
IDEIASNET ‐ Proportional Portfolio
R$ 000' 2006 2007 2008 9M08 9M09 ∆%
GROSS REVENUES (*)
405.894 959.609 1.079.923 796.678 755.133 -5,2%
(‐) Taxes and Deductions
(75.294) (188.005) (214.275)
(160.670) (146.932)
NET OPERATING REVENUE
330.600 771.605 865.648 636.008 608.201 -4,4%
Cost of Product Sold (267.937)
(628.331) (698.508) (517.331) (506.028)
GROSS PROFIT 62.663 143.273 167.140 118.678 102.173
Gross Margin 15,4% 18,6% 19,3% 18,7% 16,8%
OPERATING EXPENSES
(52.195)
(121.819) (138.614) (102.503) (100.816)
General and Administrative
(51.765) (119.026) (135.865)
(100.154) (94.270)
Other operating expenses net (430)
(2.794) (2.748) (2.349)
(6.546)
(=) EBITDA 10.468
21.454 28.527 16.175 1.357 -91,6%
Ebitda Margin 3,2% 2,8% 3,3% 2,5% 0,2%
.Depreciation (1.319)
(2.271) (3.153) (2.200)
(2.448)
(=) EBIT
9.149
19.182 25.374 13.975 (1.091)
.Net Financial Result (847) (384) (14.933) (7.446) (9.189)
(=) EBT
8.302
18.798 10.441 6.529 (10.280)
(‐) Non‐Operational Result (1.421) 435 (1.089) (311) (1.045)
(‐) Income Tax & Social Contrib (3.623) (8.521) (5.228) (4.839) (2.096)
Profit Distribution (701) (1.011) (542) 0 564
Extraordinary Result - 5.978
(=) Net Profit 2.557 9.701 3.581 1.380 (6.880) n.m.
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22. Disclaimer
For more information, contact the Investor Relations team:
Rodin Spielmann
IR and Business Development Officer
ri@ideiasnet.com.br
André Segadilha
andre.segadilha@ideiasnet.com.br
This presentation contains forward-looking statements. Such statements are not statements of historical fact, and reflect the beliefs and expectations of The Company's management.
The words as "anticipates", “wishes”, “expects”, "estimates", “intends", "forecasts", "plans", "predicts", "projects", "targets" and similar words are intended to identify these statements,
which necessarily involve known and unknown risks and uncertainties. Known risks and uncertainties include, but are not limited to the impact of competitive products and pricing,
market acceptance of products, product transitions by the Company and its competitors, regulatory approval, currency fluctuations, production and supply difficulties, changes in
product sales mix, and other risks. This presentation also includes pro-forma information prepared by The Company for information and reference purposes only, and which has not
been audited. Forward-looking statements speak only as of the date they are made and the Company does not undertake any obligation to update them in light of new information or
future events. 22