SlideShare a Scribd company logo
Social Media Optimisation Joshua Hay www.ewebmarketing.com.au [email_address]
Topics Covered ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media Marketing? ,[object Object],[object Object],[object Object],[object Object]
5  Original  Rules of SMO ,[object Object],[object Object],[object Object],[object Object],[object Object],“ SMO” Orignally coined by Rohit Bhargava
Rules 6 and 7 ,[object Object],[object Object]
So what is a blog? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Common Blogging Platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.blogger.com www.typepad.com www.movabletype.com www.wordpress.org
Blogger  – Example Blog
Wordpress   – Example Blog
Wordpress  – Admin
Wordpress   – Write Article
RSS Feeds   - “Really Simple Syndication” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Technorati   ( www.technorati.com ) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Bookmarking / Recommendation ,[object Object],[object Object],[object Object],[object Object]
Bookmarking Links
Digg   ( www.digg.com ) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Digg  – Home Page
Del.icio.us   ( del.icio.us ) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Del.icio.us  - Home Page
Del.icio.us  - Search Page
StumbleUpon   ( www.stumbleupon.com ) ,[object Object],[object Object],[object Object],[object Object]
StumbleUpon   – Home Page
StumbleUpon   – Tag Page
Social Content (Videos / Photos) ,[object Object],[object Object],[object Object],[object Object]
Flickr   ( www.flickr.com ) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Flickr  – Photo Upload
Flickr  – Tag & Describe
Flickr  – Review & Blog Them!
Flickr  – Photo Screen
YouTube   ( www.youtube.com ) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YouTube  – Video Screen
YouTube  – Member Screen
User Generated Content ,[object Object],[object Object],[object Object],[object Object]
Example of UGC - Eatability
Example of UGC – News.com.au
Wikipedia   ( www.wikipedia.org ) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Wikipedia  – Article Page
Wikipedia  – Article Page
Wikipedia  – Edit Page
AboutUs  – Wiki Article ( www.aboutus.org )
Important Thinking Points! ,[object Object],[object Object]
Important Thinking Points! ,[object Object],[object Object],[object Object]
Thanks Everyone! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Photobucket.com “cool” search
Question Time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Flickr.com “puzzled” search

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