The document discusses social media optimization (SMO) and its integration with internet marketing to enhance visibility and sales. It covers various concepts including blogging, RSS feeds, social bookmarking, social content, and user-generated content, emphasizing the importance of engagement rather than direct selling. Additionally, it highlights effective strategies for content distribution and gaining user trust through valuable contributions.

1. Social Media Optimisation Joshua Hay www.ewebmarketing.com.au [email_address]

2. Topics Covered What is Social Media Marketing? Blogging and common blog platforms RSS Feeds & Syndication Social Bookmarking / Recommendation Social Content (Videos / Photos) Wikis & User Generated Content Important Points

3. What is Social Media Marketing? Combines the goals of internet marketing with social media sites. Often viral marketing to build idea or brand awareness, increase visibility, and/or sell a product or service. Can also include online reputation management. Also assists SEO!

4. 5 Original Rules of SMO Increase your linkability. Make tagging and bookmarking easy. Reward inbound links. Help your content travel. Encourage the mashup. “ SMO” Orignally coined by Rohit Bhargava

5. Rules 6 and 7 Be a user resource, even if it doesn’t help you. Reward helpful and valuable users.

6. So what is a blog? An easy to use CMS. Commentary, News, Info or Personal. Text, Images, Videos, Music, Podcasts. Permalinks , Blogrolls & Trackbacks . More than 71 million of them!

7. Common Blogging Platforms Free vs Paid Hosted externally? Plugins / Widgets Blog Templates Traffic statistics Setup Modification www.blogger.com www.typepad.com www.movabletype.com www.wordpress.org

8. Blogger – Example Blog

9. Wordpress – Example Blog

10. Wordpress – Admin

11. Wordpress – Write Article

12. RSS Feeds - “Really Simple Syndication” Lists updated content from a website live. Can be used for syndication ( build links and traffic ). Increase return visits. Track topics or reputation. Subscribe using a feed reader.

13. Technorati ( www.technorati.com ) “ Indexes the live web within minutes”. Most blogging scripts send a ping automatically. Search for up to date info based on tags. Claim your blog here to tag it and track its popularity. Blogs ranked based on referring sources. You can track what others are saying about your services or products.

14. Social Bookmarking / Recommendation Users bookmark/submit sites, articles, pictures, videos they enjoy or find relevant. Items tagged with relevant keywords. Others read/view and then agree/disagree. Voting & commenting runs the show.

15. Bookmarking Links

16. Digg ( www.digg.com ) Save time by searching what others have already found. Submit (Digg) your articles to a category. Digg/Bury (vote on) existing articles. Get “Dugg” by others. The Digg Effect. Best articles for 1st page.

17. Digg – Home Page

18. Del.icio.us ( del.icio.us ) Like browser favourites except stored online for anyone / anywhere access. Your bookmarks are shared with others. Explore others’ bookmarks by searching tags and comments using keywords. Have multiple contributors to one account. Create a feed for your bookmarks or subscribe to other peoples feeds.

19. Del.icio.us - Home Page

20. Del.icio.us - Search Page

21. StumbleUpon ( www.stumbleupon.com ) Stumble or StumbleThru sites related to your categories of interest. Discover sites/pages and Stumble them (your own ones too… duh!). Thumbs up or Thumbs down sites and attach comments. Subscribe to people who Stumble great sites to see more of their findings.

22. StumbleUpon – Home Page

23. StumbleUpon – Tag Page

24. Social Content (Videos / Photos) Users can upload, view, share and get feedback on their work. The public can search for, view, and subscribe to content that interests them based on tagging, channels, titles and descriptions. Perfect for creating a viral buzz about your brand or product(s). Great way to build some extra traffic .

25. Flickr ( www.flickr.com ) Leading free online photo album storage. Upload direct, via email or from a phone. Organise photos into collections and sets. Tag photos with keywords to keep track of, and help them get found by others. Map where the photos were taken. Blog the photos and create a profile page that sends you traffic.

26. Flickr – Photo Upload

27. Flickr – Tag & Describe

28. Flickr – Review & Blog Them!

29. Flickr – Photo Screen

30. YouTube ( www.youtube.com ) Most popular video sharing site. 4 th highest traffic rank on the web. Upwards of 65,000 submissions daily. Millions of members, billions of page views. Upload, tag, share, comment, embed. Videos streamed live using flash player. Easily syndicated.

31. YouTube – Video Screen

32. YouTube – Member Screen

33. User Generated Content “ They write the content, you keep the revenue!” Includes digital video, blogging, podcasting, news, gossip, research, mobile phone photography and wikis. Must be monitored. Higher level of trust because it is created by our peers.

34. Example of UGC - Eatability

35. Example of UGC – News.com.au

36. Wikipedia ( www.wikipedia.org ) Largest Social Media site on the net. Ranks ridiculously well in Google. Run on completely user-generated content. Users can create, edit, expand and update content from within their browsers. But beware of the fully devoted geeks.

37. Wikipedia – Article Page

38. Wikipedia – Article Page

39. Wikipedia – Edit Page

40. AboutUs – Wiki Article ( www.aboutus.org )

41. Important Thinking Points! Blog as a real person, NOT under a company name or as a fictional character. It’s not just about building traffic but also about opening a dialogue and connecting with your market.

42. Important Thinking Points! NOT the place to be pushing for sales. In order to be most successful - think outside the box. You cannot silence the geeks!

43. Thanks Everyone! Feel free to contact me! Joshua Hay 1300 785 122 [email_address] www.ewebmarketing.com.au www.socialmediamarketing.com.au Source: Photobucket.com “cool” search

44. Question Time Feel free to contact me! Joshua Hay 1300 785 122 [email_address] www.ewebmarketing.com.au www.socialmediamarketing.com.au Source: Flickr.com “puzzled” search