Yoho pitch deck

1. More Smiles Per Step
India’s Most Recommended Footcare Brand

2. 2
We are an intelligent footcare D2C brand !
India’s first footcare brand offering
incredibly comfortable, distinctly
stylish and long-lasting footwear
Recommended shoes and slippers for
men & women for preventing and
managing foot problems
Customised shoes based on foot
profile for maximum comfort
“We Envision To Become The Most Evolved Footcare Brand through Intervention Of Science & Technology”
About Us

3. 3
Executive
Summary:
Why Investors
Should Invest
Huge Underlying Market Potential
Experienced Team
Indian Footwear industry is set to be a $16 Billion Market by 2024
growing at 15% CAGR | Broad target audience: HHI 50k to 2L pm
Impeccable understanding of footwear industry and experience in
building e-commerce business | Operating at scale
Trusted by eminent Angels
White Space
1st locally tailored brand competing with global comfort brands like
Skechers, Dr Scholl etc. | Disrupting ‘One size fits all’ philosophy
Technology driven - AI, Foot scanning, iOT | Functionally inspired for
audiences such as pregnant women, sweaty feet etc.
Right time
Ripe D2C ecosystem | Recent fund raises by D2C footwear brands :
Neeman’s ($4M), Elevar ($2.5M), Flatheads ($1M)

4. Ahmad Hushsham
Founder
Ex-Jabong (Founding Team) & Ex-Paytm mall
▪ 12+ year of experience in building private label businesses in footwear space
▪ Built first footwear e-commerce startup of India - bigshoebazaar.com
▪ Offline, E-commerce and Omni-channel experience in scaling up distribution for brands
▪ Extensive experience in designing and manufacturing of footwear
▪ Advisor to key brands on latest trends, consumer insights, and product launches
▪ Over 13+ years of experience in Startups, Entrepreneurship and Consulting
▪ Led the Diagnostics business at Tata 1mg
▪ Built Online Ordering business at Zomato as Associate Vice President
▪ Technical experience in shipping AI products
▪ Extensive knowledge and understanding of D2C and e-commerce business
Prateek Singhal
Founder
Ex-Tata 1mg, Ex-Zomato & Ex-ZS | IIT Delhi (2007)
Team of Go-Getters

5. 5
Positioning: Comfort and Affordable
Expensive
Affordable
Performance
Comfort /
Functional

6. 6
Source :
1) https://www.investindia.gov.in/siru/non-leather-footwear-industry-india
2) https://www.grandviewresearch.com/industry-analysis/medical-footwear-market 3) * USD/INR = 0.01375
3) Number estimated based on the growth rate from (2010-2018)
4) ** Production assumed at 13% CAGR with a base year as 2018 (Production & Imports – 2868 Mn Pairs)
Total No. of Shoes Produced Globally (Billion Pairs)
42 Bn
2022E
24 Bn
2018
CAGR: 15%
Indian Footwear
Market (2022E)**
Production &
Import
Consumption Exports
Mn Pairs 4,676 4,249 427
Footwear Market Growth in India ($ Billion)*
2017 2018 2019 2020E 2021E 2022E 2023E 2024E
16
15
14
13
12
11
10
9
24 Bn
2018
42 Bn
2022E
Footwear Market

7. 7
Footwear – More than a Style Statement
20% (1)
of Indians suffering
from flat foot
150 Mn (2
Indians suffering from
knee problems
~77Mn (3
Indians are suffering
from Diabetes
~15% (4)
of all foot problems in
India are attributed to
plantar fasciitis(heel
pain)
~$2 Bn
Market size of Indian health
footwear market considering
25% of population has foot
problems
Global Health Footwear Market (2019) (2)
CAGR (2020-2027) : 5.7%
North America
US$ 3.0
Billion
US$ 8.3
Billion
Wrong Footwear leads to a fatigue
foot presenting a higher risk of
potential foot problems. It is
imperative for people to buy shoes
of right size with optimum comfort
to prevent foot pain and problems
1) https://www.tribuneindia.com/news/features/go-flat-out-against-flat-foot-31012
2) https://timesofindia.indiatimes.com/readersblog/arthritis-care-foundation/why-the-incidence-of-arthritis-is-on-the-rise-in-india-5191/
3) idf.org
4) https://www.indianjpain.org/downloadpdf.asp?issn=0970-5333;year=2018;volume=32;issue=1;spage=24;epage=29;aulast=Menon;type=2
5) Indian Health Footwear Industry: % of global health footwear market to Global footwear market - 2.27%. The % is applied to Indian footwear market size (2019)
1 in 4 person in India face some or the other foot problem | 100% population deserve comfort
US$ 0.24
Billion (5)
With Indian footwear market
projected to grow at 11%,
the health footwear market
is poised to grow

8. 8
Addressing The
Pain Points
Lack of Knowledge
One size fits all
mindset
Comfort is expensive
Minimal technology
Creating Awareness
Educating people about the importance of footwear
for well being of overall health
Thoughtful design
Lifestyle and performance footwear custom made as
per the custom size, and lifestyle foot problems
Pocket Friendly
Introducing an affordable range of footwear
Tech-Savvy customization
Leveraging smart AI & Foot scanning technology
through in house R&D and data driven approach
YOHO Solution

9. 9
Magic is created when industries
converge
Footwear
Healthcare
AI & iOT

10. 10
Readymade Products Customized Products IOT Enabled Footwear
Products
▪ Develop app to scan foot and
purchase perfectly sized footwear
▪ Expand SKU range
▪ Expand Doctor referral network
▪ Doorstep Delivery
▪ Developing IOT enabled smart
running shoe
▪ Visual and auditory real-time
biometric feedback
▪ Measure contact time on ground,
impact forces, pace, distance,
time and calories burned
▪ Build state of the art showrooms
to demonstrate this technology
and strengthen the brand
▪ Launch pre-designed footwear for
unique segments - large feet, sweaty
feet, diabetic feet, plantar fasciitis.
▪ Scandinavia inspired minimalistic
styles
▪ Establish a product market fit, and a
running SKU base | Online first
Phase 1 Phase 2 Phase 3

11. 11
Technology - One of its kind
Shoe Scanning Technology
▪ Disruptive foot scanning tech
▪ 3D images of feet
▪ Measure length, width, girth,
instep height and arc height
▪ AI & ML algorithms to track the
dimensions of the foot and best
sizing for comfort
Smart Shoe Technology
Smart shoes will help in analyzing
health, fatigue, posture, steps, and
calories and create precise data for
improving health and preventing
injuries through Inbuilt sensors
Footwear design
specialists
Building future footwear technology through
extensive in-house R&D and inputs from:
Orthopedic doctor and
podiatrists
Voice of Customers
Data gathered from foot
scanning machines
Future
Footwear

12. 12
Key
Features
Extra Comfort
Accupressure based sole
Shock absorber
Relaxes muscles
Zero Fatigue
Extensive R&D
IOT enabled footwear
Podiatrics Certified
Focus on Arch shape, Heel cup and Toe width

13. 13
Target
Customers
Orthotic Wearers
People looking to purchase
comfortable footwear for daily
lifestyle
People suffering from foot
deformities, pain, injury etc
looking for specific footwear
SOM**
300
Millon
SAM*
1.38 Billion
SOM**
50
Millon
SAM*
500 Million
SOM i0.2% of SAM
Everyday Wearers
*Serviceable Available Market
** Serviceable Obtainable Market

14. 14
Business Model
E-commerce retail model earning margins on the Gross Merchandise Value (GMV)
Direct to
Customers
Omni-
Channel
B2B2C
Medical
network
Aggregators
Customers can directly buy pre-designed and
customized products from company’s website
Selling Pre-designed products via
platforms like Amazon, Flipkart, 1mg,
Meesho, Sim Sim etc
Tie-ups with:
• Medical practitioners
• Foot and ankle clinics/ hospitals
• Gymnasiums
• Sports clubs and academies

15. 15
Go-To-Market
▪ Ads in Magazines and Media
▪ Promotions at e-commerce platforms,
foot & ankle clinics
PR Marketing
Blogs
Online Marketing
Identifying individuals having influence over
potential customers, and orienting marketing
activities around them
Influencer Marketing
▪ Writing blogs to educate people
about foot problems
▪ Partnering with foot and ankle clinics, hospitals
and medical practitioners for brand building
▪ Partnerships with sporting clubs, sports academy,
gyms for creating brand awareness
Strategic Partnerships
▪ Company’s website - a one point of
information about foot, listing of doctors et
▪ Surveys on website asking customers
a b o u t t h e i r f o o t c o n c e r n s a n d
recommending best fit shoes for them
One stop source
▪ SEO: Increase visibility of the website
▪ SMM: Generate publicity and increase the
awareness of a product
▪ PPC: Direct traffic to the website
STRATEGY

16. Our Angels
Shanti Mohan
Founder - Let’s Venture & Playbook
Rajeev Mishra
CEO - Softbank group
Kunal Shah
Founder, CRED
Sudhanshu Gupta
SVP & COO Paytm Firstgames
Saurabh Vashishtha
Founder - Simsim
Abhinav Sinha
COO & CPO - OYO

17. 17
Funding
15%
25%
30%
30%
Technology Sales & Marketing
Working Capital Product Development
Angel Capital Raised :
INR 4 Crores
Raising $2mn as
convertible notes
Use of Proceeds

18. Thank
You!