This document provides sample questions about issues in contemporary media practice and industries. The questions address topics such as media ownership, the dominance of large institutions, targeting audiences, technological convergence, production and distribution of media products, piracy, and how digital distribution impacts marketing and consumption.

1. Sample questions

2. Discuss the issues raised by media
ownership in contemporary media
practice within a media practice you
have studied
• Hollywood’s dominance (horizontal & vertical integration,
synergy & cross media convergence)
• Loss of UK Film Council – how do we compete.
• Piracy

3. Discussthe issuesraisedby an institution’s
need to target specificaudienceswithina
mediaindustry whichyouhavestudied

4. Discussthe waysin whichmedia productsare
produced,and distributedto audiences,
withina media area, whichyouhavestudied

5. How importantis technologicalconvergence
for institutionsand audienceswithina media
area whichyouhavestudied?

6. “Media productionisdominatedbyglobal
institutions,whichselltheirproductsandservicesto
nationalaudiences.”To whatextentdoyou agree
withthisstatement?

7. What significancedoesthe continuing
developmentof digital media technologyhave
for media institutionsand audiences?

8. Discussthe issuesraisedby mediaownership
in the productionand exchangeof mediatexts
in yourchosenarea.

9. “Successfulmediaproductsdependasmuchuponmarketing
anddistributiontoaspecificaudienceastheydoupongood
productionpractices.”Towhatextentwouldyouagreewith
thisstatement,withinthemediaareayouhavestudied?

10. To what extent doesdigital distributionaffect
the marketingand consumptionof media
productsin the media are youhavestudied?