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Andrew Goodwin
Dancing in the Distraction Factory-
Music Video Theory
Genre Characteristics
• Music videos demonstrate genre
characteristics for example a dance routine
for a boy/girl band.
Relationship
• There is a relationship between lyrics and
visuals and music and visuals. The lyrics and
visuals amplifies and illustrates the music.
Record Label
• The demands of the record label mean there
should be lots of close ups of the artist
(money shots) iconography and visual
motifs.
Voyeurism
• Frequent reference to ‘looking’, and
voyeuristic treatment of the female body.

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Andrew Goodwin Music Video Theory

  • 1. Andrew Goodwin Dancing in the Distraction Factory- Music Video Theory
  • 2. Genre Characteristics • Music videos demonstrate genre characteristics for example a dance routine for a boy/girl band. Relationship • There is a relationship between lyrics and visuals and music and visuals. The lyrics and visuals amplifies and illustrates the music.
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