This document outlines the Crisis Relationship Repair Framework (CRRF), which provides guidance on effective crisis communication strategies. The CRRF is grounded in communication theory and aims to promote long-term organizational viability through a reflexive approach. It analyzes 15 image repair strategies and considers how four situational factors and three pragmatic/ethical issues influence strategy selection. The CRRF simplifies this complexity by recommending corrective action, compensation, and apology for most crises, and bolstering for healthy environments. It advocates for transparent communication and ethical performance to maintain reputation and public trust both before and after a crisis.