- Seventh Generation is a green home and personal care products maker that has historically had small marketing efforts compared to larger competitors like Clorox.
- It recently launched its first national ad campaign called "Protect Planet Home" to raise awareness of environmentally responsible products as the green cleaning products market grows.
- The CEO says their goal is to inform consumers of Seventh Generation's mission to protect the planet in a way that is different from large CPG companies, and increase brand awareness to 45% of U.S. households.
Business recommendations and statistical analysis based on previous patient data using excel. Used a simple linear regression and a multiple linear regression to find out the specific quantitative relationship between the target variable and the explanatory variables. The multiple regression analysis provided insights on which explanatory variables have a major influence on the target variable, the Total Cost to the Hospital. Previous patient data was not enough to determine the cost to hospital.
Business recommendations and statistical analysis based on previous patient data using excel. Used a simple linear regression and a multiple linear regression to find out the specific quantitative relationship between the target variable and the explanatory variables. The multiple regression analysis provided insights on which explanatory variables have a major influence on the target variable, the Total Cost to the Hospital. Previous patient data was not enough to determine the cost to hospital.
This Document includes Background of the company, Products and Services, Growth of the Company, Financial Highlights, Reasons for Good Performance, Sectoral Analysis, Competitors Analysis and Porter’s Five Forces Analysis. This word document is prepared by me with the help of The Company website and The Internet.
Overall Problem-
It has been estimated that worldwide, the total number of vehicles is most likely to triple by the year 2050, and it will be concentrated in developing regions, leading to energy and ecological calamity. Governmental agencies are now directing their focus on the development of electric vehicles to avert the impending crisis.
Current Scenario
India currently spends $102 billion on importing crude oil to cover 80 % of its transport needs, putting a strain on the Indian Economy and pointing towards a shortage of energy reserves
soon. The automobile sector has reported an increase in sales, from 21.5 million in FY19 to 26.2 million in FY20, making it lucrative for the transport giants to increase the production of EVs. The move also puts the focus on Indian infrastructure for electricity generation. India produces 374 Gigawatts of electricity, providing for 97.6 % of the households in India, and
around 90% of the rural areas, which indicates that the energy sector may soon face a shortage.
Advantages
The gains consist of environmental and economic benefits. By adopting a shared and electric model for transportation, energy consumption and carbon emissions can be reduced by 64 percent and 37 percent, respectively, by 2030.
Current Framework
Government policy advisor NITI Ayog has proposed electrification for 80 percent of two- and three-wheelers, 30 percent of four-wheelers, and 45 percent of buses by 2030. Authorities have introduced the Faster Adoption and Manufacturing of (Hybrid) and Electric Vehicles in India (FAME) - II; a scheme that incentivizes the purchase of EVs. It has also been proposed that the Goods and Services Tax (GST) rate on EVs should be reduced from a rate of 12 percent to 5 percent.
The scheme of Battery-swapping has been introduced wherein users pay only when they swap a used battery with a charged one instantly. The market for EV battery-swapping is likely to increase up to $6.1 million by the year 2030
Challenges-
1. Estimate the growth of the 4-wheeler EV segment over 5 years (till FY25). Calculate the projections for all the years.
2. What will be the main challenges of the EV segment to grow in the given scenario of COVID-19?
3. Suppose you are the Indian head of Tata Motors. Propose a detailed plan to increase the penetration of the 4-wheeler private EV in Agra. (Consider COVID-19)
4. Estimate the cost of providing charging spaces in a popular marketplace like Connaught Place in Delhi.
5. Come up with strategies to implement the practice of battery swapping feasibly to the consumers.
This presentation involves a detailed analysis of "The Springfield nor'easters:maximing revenues in minor leagues" and an appropriate pricing strategy for a breakeven in the first season.
Rosewood Hotels and Resorts: Branding to increase Customer Profitability and ...Pallabh Bhura
This presentation is an in-depth marketing analysis of the Harvard Business Case "Rosewood Hotels and Resorts". It has been created by Pallabh Bhura of Jadavpur University during a marketing internship under Prof. Sameer Mathur, IIM Lucknow. It takes into account the various concepts of branding so as to increase Customer Profitability and Lifetime Value of Rosewood Hotels and Resorts.
Moving Sustainability Forward: A Road Map for Consumer MarketsJacquelyn Ottman
J. Ottman Consulting Green Paper: Strategies, Tools, and Inspiration for Sustainable Brands Moving Sustainability Forward A Road Map for Consumer Marketers
This Document includes Background of the company, Products and Services, Growth of the Company, Financial Highlights, Reasons for Good Performance, Sectoral Analysis, Competitors Analysis and Porter’s Five Forces Analysis. This word document is prepared by me with the help of The Company website and The Internet.
Overall Problem-
It has been estimated that worldwide, the total number of vehicles is most likely to triple by the year 2050, and it will be concentrated in developing regions, leading to energy and ecological calamity. Governmental agencies are now directing their focus on the development of electric vehicles to avert the impending crisis.
Current Scenario
India currently spends $102 billion on importing crude oil to cover 80 % of its transport needs, putting a strain on the Indian Economy and pointing towards a shortage of energy reserves
soon. The automobile sector has reported an increase in sales, from 21.5 million in FY19 to 26.2 million in FY20, making it lucrative for the transport giants to increase the production of EVs. The move also puts the focus on Indian infrastructure for electricity generation. India produces 374 Gigawatts of electricity, providing for 97.6 % of the households in India, and
around 90% of the rural areas, which indicates that the energy sector may soon face a shortage.
Advantages
The gains consist of environmental and economic benefits. By adopting a shared and electric model for transportation, energy consumption and carbon emissions can be reduced by 64 percent and 37 percent, respectively, by 2030.
Current Framework
Government policy advisor NITI Ayog has proposed electrification for 80 percent of two- and three-wheelers, 30 percent of four-wheelers, and 45 percent of buses by 2030. Authorities have introduced the Faster Adoption and Manufacturing of (Hybrid) and Electric Vehicles in India (FAME) - II; a scheme that incentivizes the purchase of EVs. It has also been proposed that the Goods and Services Tax (GST) rate on EVs should be reduced from a rate of 12 percent to 5 percent.
The scheme of Battery-swapping has been introduced wherein users pay only when they swap a used battery with a charged one instantly. The market for EV battery-swapping is likely to increase up to $6.1 million by the year 2030
Challenges-
1. Estimate the growth of the 4-wheeler EV segment over 5 years (till FY25). Calculate the projections for all the years.
2. What will be the main challenges of the EV segment to grow in the given scenario of COVID-19?
3. Suppose you are the Indian head of Tata Motors. Propose a detailed plan to increase the penetration of the 4-wheeler private EV in Agra. (Consider COVID-19)
4. Estimate the cost of providing charging spaces in a popular marketplace like Connaught Place in Delhi.
5. Come up with strategies to implement the practice of battery swapping feasibly to the consumers.
This presentation involves a detailed analysis of "The Springfield nor'easters:maximing revenues in minor leagues" and an appropriate pricing strategy for a breakeven in the first season.
Rosewood Hotels and Resorts: Branding to increase Customer Profitability and ...Pallabh Bhura
This presentation is an in-depth marketing analysis of the Harvard Business Case "Rosewood Hotels and Resorts". It has been created by Pallabh Bhura of Jadavpur University during a marketing internship under Prof. Sameer Mathur, IIM Lucknow. It takes into account the various concepts of branding so as to increase Customer Profitability and Lifetime Value of Rosewood Hotels and Resorts.
Moving Sustainability Forward: A Road Map for Consumer MarketsJacquelyn Ottman
J. Ottman Consulting Green Paper: Strategies, Tools, and Inspiration for Sustainable Brands Moving Sustainability Forward A Road Map for Consumer Marketers
One first-timers learnings from the Sustainable Brands conference 2013, San Diego. A "Sustainability 101" for the uninitiated or those looking for a refresh.
Successful marketing strategies for green business works when these 5 straight forward principles are followed. Discover these principles and use them for your marketing campaign.
How multinational businesses can keep up with the new global consumer.
The way businesses need to organize and behave has fundamentally shifted. Across industries, companies, and organizational functions, we have heard many of the world’s most innovative companies echo the same challenge: businesses must urgently embrace a more nimble and entrepreneurial approach in order to stay competitive. We call this challenge of how big companies can leverage scale while staying innovative “big entrepreneurship.” The Rising Billion is one of five pieces in our report, Big Entrepreneurship, aimed at deconstructing some of the complex challenges around big entrepreneurship and provide actionable insights for business leaders.
This report was created by Fahrenheit 212, a global innovation strategy and design firm. We define innovation strategies and develop new products, services, and experiences that create sustainable, profitable growth for our clients. We challenge the belief that innovation is inherently unreliable and have spent the last decade designing the method, building the model, and assembling the minds to make innovation a predictable driver of growth for our clients' businesses.
signmesh snapshot - the best of sustainabilitysignmesh
Explore best practices around sustainability. Consumer expect brands to do more and stand for more. Check how sustainability is driving business, social and environmental innovation.
2. current branding Awareness is relatively small compared to the number of customers who are interested in green products. According to the market research firm Mintel International Group Ltd., the market for "green" cleaning products grew 262% from 2003 to 2008 and is projected to grow 873% by 2013 . Competition for customers is increasing. The Clorox Co. now offers "Green Works" cleaning products that are made from plant-based, biodegradable materials. S.C. Johnson and Son Inc.'s "Greenlist" seal rates the environmental sustainability of the company's products, including Windex.
3. current branding When it comes to advertising, Seventh Generation is no Clorox or Colgate-Palmolive, but the 21-year-old green home and personal care products maker has stepped up its marketing efforts as of late. Launch of "Protect Planet Home," the brand’s first national ad campaign includes spots, via Carmichael Lynch in Minneapolis, advocating a chemical-free world where "the five-second rule is extended" and "where no one holds their breath while they’r e cleaning." The campaign is part of the company’s mission to raise awareness of environmentally responsible products. With the market for green cleaning products growing - a n d even influencing larger competitors - t h e company is looking to increase marketing, new product innovation and brand awareness, to the point where 45% of U.S. households will have heard of, o r tried, t h e brand.
4. current branding “ The current plan is to inform consumers of the Seventh Generation story about protecting planet home and protecting a broader planet. Competing with the big consumer packaged goods companies, but not like them. We will continue to grow and build the business our way.” - Jeffrey Hollender, CEO Current outreach: grassroots, our dialogue with national Seventh Generation brand advocate members, social media, digital, and PR, as well as a broader reach like TV and print.
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8. insights BW: What’s the biggest marketing challenge facing Seventh Generation? CM: Almost nine out of 10 consumers haven’t really heard of us. Even fewer have actually picked up and bought our products. We are really a new product for most of the population. The small percentage that do buy us, the turnout is big, but we believe there is opportunity for close to half of the population—that is, we think about 45 percent of households in the U.S. that have an attitude and mindset that should make them interested in our products—and [help close] the gap between our current household penetration of 10 percent.
9. insights Competition: Method; heavy focus on design to the point where they are being fashionable as a product. Something to take a page from. Other green cleaners are dropping their price points and doing nothing other than getting to a better value proposition. Currently, spending less time on design and the cheap and easy route and focusing more on the the customer and living out a philosophy. This needs to come to the forefront.
10. insights New campaign and disinfectant product just launched in Whole Foods: the first ever, natural disinfectant. A disinfectants’ safety and toxicity always comes into play and consumers basically have to make a choice between one or the other, but this is the first U.S. Environmental Protection Agency-approved disinfectant that’s been tested to be safe and effective.
11. insights A woman in Oakland, California was frantic because her toddler had gotten under the sink, pulled out the powdered dishwasher detergent, and she saw evidence that the child had eaten some, and frantically called 9-1-1. The operator asked what brand the child had eaten and she said, 'Seventh Generation.' 'Not to worry, nothing is harmful in that product. Just give him plenty of water and he’ll be fine,' the operator said. “ ”
16. strategies Further authenticity Create a stir that goes one step beyond selling eco-conscious cleaning products by becoming a leader in pushing consumers to demand a chemical policy reform from Congress. Million Dollar SpokesMothers Find advocates to become official representatives of the crawl and get their city involved with the movement to pass the reform. Take it to Capitol Hill Look for government officials to get involved to build up a government leadership in affiliation with Seventh Generation. Clear Conscience Create branding around not only a clean home but a clean state of mind as well.
17. tactics Baby Crawls Continue the create buzz about the reform through mechanical baby crawls throughout major metropolitan cities. Arrange crawls within each city. Create one major event. Refer to Rock the Cradle to learn about the crawl and the philosophy of “Protecting Planet Home”. This will lead to a viral buzz that will spread the movement throughout each major city around the country. Clear your Conscious Create a guerilla marketing campaign that is centered on the idea of cleaning up your space by using Seventh Generation cleaning products to clean up a vandalized building. Diaper Catch TV spot: Catching bad cleaning products in diapers and ridding them of clean homes. Website Expand upon the website and infuse the political aspect in with the clean.