3. PRE-SALES OWNERSHIP UPGRADE JOURNEY OFFLINE CHANNEL ONLINE CHANNEL
AI POWERED
RECOMMENDATION
Personalized
suggestions
Real-Time guidance
CUSTOMER
TOUUCH
POINTS
LIFECYCLE STAGE AND USAGE OF GENERATIVE ARTIFICIAL INTELLIGENCE
ADVANCED DATA ANALYTICS
ETHICAL ARTIFICIAL INTELLIGENCE
CROSS FUNCTIONAL COLLABORATION
SCALABLE AI INFRASTRUCTURE
CONTINUOUS LEARNING
CHALLENGES AND MITIGATION STRATEGIES
OBJECTIVE:
DATA PRIVACY DATA SECURITY ALGORITHMIC BIAS CUSTOMER TRUST INTEGRATION
The risk of violating data
privacy laws can be
mitigated by
implementing robust
data anonymization and
encryption measures,
conducting regular
audits, and staying
informed about changing
regulations
Protect customer data
from cyber threats by
implementing stringent
security protocols,
regularly updating
security measures, and
educating employees on
data security best
practices
Continuously monitor
and audit AI algorithms
to identify and rectify
biases that may lead to
unfair or discriminatory
outcomes
To mitigate the risk of
eroding customer trust
due to AI-driven
personalization, provide
clear opt-in/opt-out
options, and
communicate the value
and benefits of AI-based
services.
To address potential
integration challenges
when deploying AI across
channels, invest in a
flexible and scalable
technology stack and
involve IT teams in the
planning process
AUGMENTED
REALITY TRY-ON
Virtual Product
Trial
Immersive
experience
AI BASED
TROUBLESHOOTING
SmartThings App
Quick issue
resolution
ASSISTANCE
CHATBOTS
Benefit explanation
Multimodal access
Brity Assistant
AI POWERED
KIOSKS
Real Time
Performance check
Add-on gadget exp.
VOICE
COMMERCE
Voice Activated
Shopping
Plug in interaction
PREDICTIVE
MAINTENANCE
Proactive alert
Tailored
Recommendation
SMART FINANCING
TRADE-IN ESTIMATE
Value Assessment
for Samsung
gadgets
Financing Options
AFTERSALES
SERVICE PROVISION
Insurance Tie-ups
Customer Service
Insights
Warranty & Repair
AI ENHANCED
SOCIAL MEDIA
Sentiment Analysis
Content curation
Campaign
Optimization
ROBUST DATA
GOVERNANCE
SECURITY AUDITS
DIVERSE DATA
COLLECTION
CONSENT
MANAGEMENT
USE OF MIDDLEWARE
HEAT
MAP
KEY RISKS
KEY SUCCESS FACTORS
PRIMARY RESEARCH (356 RESPONSES)
FEEDBACK
RECEIVED
4. Samsung Impacting
Customers
Touchpoints
BEFORE PURCHASE
DURING PURCHASE
AFTER PURCHASE
Using relevant user
purchase history data to
show relevant online
sponsored ads featured in
various digital platforms
Social Media: Partnering
with young influencers and
multiple agencies to create
attractive reels, posts,
hashtags, paid ads, etc.
Blogs on innovative
features
SEO: Frequently reviewing
SEO strategy by hosting
rewarding competitions on
platforms can optimize
current strategy and boost
organic growth.
Partnering with social
media influencers & SMEs
in making entertaining &
informative videos.
DIGITAL JOURNEY OF A CUSTOMER
Using AI to suggest products relevant to
user’s past purchase behaviour through
sponsored ads, social media marketing
Use the right keywords to rank the
website higher on search results
Roll out bulk sale deals based on events
to drive better conversion
Customized offers based on user’s
birthday or other special events
Partnering with third-party logistics for
faster last-mile delivery
User-friendly and gamified interface
to amplify the shopping experience
Enhanced support services with bot
enabled helpdesk
Collaborating with various digital
payment partners to acquire and
retain young users
Redeem points on every purchase
Scratch cards/ coupons on every
Samsung purchase which can be used
in any other stores
Browse
Visit website
Add to cart
Payment
Delivery
PROLONGED STRATEGIES TO IMPACT CUSTOMER EXPERIENCE IN D2C
D2C CHANNEL RETENTION
STRATEGY DEVELOPMENT
Personalized discounts based
on past shopping trends
Provide pay later options/EMI
on more cards on D2C
platforms
Connected discounts
to promote repeat
purchase behavior
Bundled product offering with
discounts
Develop aLoyalty/premium
scheme
Extending vernacular assistance
through WhatsApp to penetrate
all tiers including rural sectors
PROMOTION PLAN FOR
CUSTOMER ACQUISITION
AMPLIFYING RETAIL
OUTLET EXPERIENCE
Promote website/appon
live streaming platforms
like Instagram reels &
YouTube Shorts
Partner with payment
platforms (e.g., CRED)
Provide scratch cards and
coupons for Samsung’s
app/website
Create flash sales for new
products
Investing heavily for
paid ad visibility with
connected benefits
Friend-referral program
Identify locations for
experience corners (Use
AR/VR & humanoid bots)
Service trucks on the road
in densely populated
markets to provide after-
sales services like
changing damaged
screens, setting up
devices, and charging
ports, all for free.
Live celebrity/influencer
marketing using 3D projections
Community building with
rewards
Gaming/simulationlounges
Customer Reviews/Testimonials:
Sending push notifications and
incentivizing verified customers
through offers and medals to
provide real-time reviews can
enhance confidence in the
product, increasing UGC.
AR/VR and visually attractive
brochures in stores
Point of sales: Training sales rep.
on technical features of the
product to educate customers on
the latest features can maximize
customers’ utility.
Email marketing: deals on
birthdays, and festivals in
creative ways to infuse
interest
Provide rewards like
loyalty points redeemable
as discounts to make
customers sign up for our
emails.
Feedback Surveys popups
on the website after
purchase of a product
Innovative feedback
survey booths at stores
Community Management:
Using AI bots as
community managers
Invite friends to join, be a
part of the community,
and get points for
redeeming your next
purchase. Integration of
other apps to give a
cumulative point structure
IMPLEMENTATION TIMELINE
Q 1 Q 2 Q 3 Q 4 Q 5 Q 6 Q 7 Q 8 Q 9 Q 10
Push event sale
notifications (birthday,
festivals)
Develop and pilot loyalty/premium scheme,
develop pay later/EMI scheme
Partner with Insta Reels & YT Shorts for
ads visibility
Create flash sales strategy
Devise referral program/ Partner with payment platforms to generate D2C visibility
Identify Retail experience center
locations in T1 cities
Develop experience centers, instate gaming/AR/VR lounges
for product trials and purchase
Pre Sales
Stage
D2C
Retention
Strategy
D2C
Promotio
n Plan
Retail
Outlet CX
5. Bixby enhancement to include
tasks like setting alarm, app
launch, etc. through voice
command
Feature
Photo Assistant Content Search Health & Fitness Coaching Enhanced Appliances
Real time scene & condition
analysis; integration with “Screen
Optimizer” initiative
Google Pixel's AI photography
enhancements
Industry Benchmark
Industry Benchmark
Feature
Voice Activated Control
Siri, Alexa for voice command
accuracy
Personalized “Smart TV plus”
content recommendation by
improved algorithms
Netflix content
recommendation algorithms
Analyze surrounding and display
relevant visuals,
Suggest content
LG’s AI picture pro have better
enhancements
Ambient Mode
AI-driven workout plans and
health insights integration with
Samsung Health App
Apple Watch’s health monitoring
Fitbit’s personalized coaching
Real-time translation on smart
watch utilizing AI and NLP
Google Translator have higher
capabilities
Language Translation
Energy optimization & food
freshness monitoring, enhancing
“Family Hub” performance
LG's ThinQ appliances
AI integration for tasks like recipe
suggestions and cooking
instructions
Amazon's Alexa for kitchen
related voice commands
AI-Controlled Smart Kitchen
Enhancement: 1
Enhancement: 2
SMARTPHONE/
TABLETS
SMART TVs WEARABLE DEVICES HOME APPLIANCES
GENERATIVE ARTIFICIAL USE CASES IN DIFFERENT PRODUCT SEGMENTS
IMPLEMENTATION TIMELINE
BANKING
BENCHMARKING – OTHER INDUSTRY USE CASES
Research &
Development
Operations
Aftersales Service
Using natural language translation
capability for code optimization
Customer emergency interactive
voice response (IVR) Eg. theft, loss
Pushing tailored marketing content
based on profile & historic data
Creating ‘synthetic customer,’
accelerating consumer research
AR assisted workforce trainings,
information transfer
Content creation for advertisement
& marketing schemes
CONSUMER GOODS
7. AWARENESS
GENERATION
FRAMEWORK
DEVELOPMENT
CAPACITY BUILDING
SCALING &
EXPANSION
GLOBAL OUTREACH
SPACE
EXPLORATION
Joint Missions by
ISRO & CSA
SatelliteTech.Co-Op
OPPURTUNITIES
FOR
GROWTH
STRATEGIES FOR STRENGTHENING INDO-CANADIAN RELATIONSHIP
CHALLENGES AND MITIGATION STRATEGIES
CHALLENGES, OPPURTUNITIES & STRENGTHENING STRATEGIES FOR INDIA – CANADA PARTNERSHIP
TRADE BARRIERS IMMIGRATION ISSUES ENVIRONMENT KHALISTANI ISSUE
Agricultural Goods Tariff
concern
Intellectual Property
Rights Concern
Investment Restrictions
Trade Imbalance
Automotive Barriers for
Canda in Indian markets
Family reunification
delays
Asylum seeker and
refugee policies in
Canada
Post-Graduation work
permit issue
Qualification recognition
challenge
Concern over resource
extraction
Differing priorities in
sustainable development
Disagreement on climate
change policies and
commitments
Refuge to Sikh Separatists
Concern over
radicalization of Sikh
youth
History of imposed Travel
bans
Safety and security
concern of Non-Sikh
Indian diaspora
HEALTHCARE &
PHARMACEUTICALS
Canada’s Free
Healthcare
template can be
devised for India
FOOD SECURITY
Canada biggest
supplier of Lentils
Agro-Sustainance
TECHNOLOGY &
INNOVATION
Research collab. in
R&D sector
IT firm partnership
EDUCATION &
RESEARCH
Promotion of
research & student
exchange- IIT/IIM’s
DEFENSE &
SECURITY
Technology
Transfer
Intelligence Sharing
CLEAN ENERGY &
SUSTAINABILITY
Canada – Exporter
of Nuclear Fuel
CIRUS reactor-
Plutonium enrich.
FINANCIAL
SERVICES
Introduction of UPI
payments gateway
in Canadian
Markets
TOURISM &
HOSPITALITY
Collaboration
between
Destination Canada
& Incredible India
DIASPORA
ENGAGEMENT
Cultural Tie-ups
Indo-Canadian
Chamber of
commerce
COMPREHENSIVE BILATERAL
TRADE AGGREMENT
RECOGNITION OF EDUCATION
QUALIFICATION
BILATERAL ENVIRONMENTAL
AGGREMENTS
ENHANCED INTELLIGENCE AND
SECURITY COOPERATION
KEY EXPORTS
TRADE : INDIA & CANADA
CANADA
INDIA
9. Bixby enhancement to include
tasks like setting alarm, app
launch, etc. through voice
command
Feature
Photo Assistant Content Search Health & Fitness Coaching Enhanced Appliances
Real time scene & condition
analysis; integration with “Screen
Optimizer” initiative
Google Pixel's AI photography
enhancements
Industry Benchmark
Industry Benchmark
Feature
Voice Activated Control
Siri, Alexa for voice command
accuracy
Personalized “Smart TV plus”
content recommendation by
improved algorithms
Netflix content
recommendation algorithms
Analyze surrounding and display
relevant visuals,
Suggest content
LG’s AI picture pro have better
enhancements
Ambient Mode
AI-driven workout plans and
health insights integration with
Samsung Health App
Apple Watch’s health monitoring
Fitbit’s personalized coaching
Real-time translation on smart
watch utilizing AI and NLP
Google Translator have higher
capabilities
Language Translation
Energy optimization & food
freshness monitoring, enhancing
“Family Hub” performance
LG's ThinQ appliances
AI integration for tasks like recipe
suggestions and cooking
instructions
Amazon's Alexa for kitchen
related voice commands
AI-Controlled Smart Kitchen
Enhancement: 1
Enhancement: 2
SMARTPHONE/
TABLETS
SMART TVs WEARABLE DEVICES HOME APPLIANCES
GENERATIVE ARTIFICIAL USE CASES IN DIFFERENT PRODUCT SEGMENTS
IMPLEMENTATION TIMELINE
BANKING
BENCHMARKING – OTHER INDUSTRY USE CASES
Research &
Development
Operations
Aftersales Service
Using natural language translation
capability for code optimization
Customer emergency interactive
voice response (IVR) Eg. theft, loss
Pushing tailored marketing content
based on profile & historic data
Creating ‘synthetic customer,’
accelerating consumer research
AR assisted workforce trainings,
information transfer
Content creation for advertisement
& marketing schemes
CONSUMER GOODS
OBJECTIVE : TRANSFORMING CUSTOMER EXPERIENCE THROUGH GENERATIVE ARTIFICIAL INTELLIGENCE
