Get the fundamentals right for the CDP and activate your goldmine.
The martech and adtech landscape is rapidly evolving, marketers are overwhelmed, and often paralyzed by endless choices. This two-part masterclass begins with the steps required to get your first-party data strategy right with a systematic approach. Regardless if you are considering a CDP, already have one, or if you are not even sure what CDP is, this course will help you get your ducks in a row. The second part of the masterclass focuses on pushing your activation channels to their limits, powered by your data strategy by leveraging AI and Machine Learning.
Get the fundamentals right for the CDP and activate your goldmine.
The martech and adtech landscape is rapidly evolving, marketers are overwhelmed, and often paralyzed by endless choices. This two-part masterclass begins with the steps required to get your first-party data strategy right with a systematic approach. Regardless if you are considering a CDP, already have one, or if you are not even sure what CDP is, this course will help you get your ducks in a row. The second part of the masterclass focuses on pushing your activation channels to their limits, powered by your data strategy by leveraging AI and Machine Learning.
Acquisition, Loyalty and Retention: How a CDP Creates Customers for LifeTealium
As more companies turn to digital-first customer engagement, brand loyalty continues to be tested. Consumers are eager to try new brands which means marketers have a unique opportunity to engage with consumers they might not have in the past. But what is the key to actually capturing and retaining these consumers?
In the second webinar in our Definitive Guide to CDPs series, Director of Product Marketing, Jacob Spencer, shared inspiring CDP use cases to create customers for life. Discover how a CDP can help you take advantage of this digital spike with the ability to:
- Find new customers without relying on third-party cookie tracking
- Uphold and adjust privacy preferences with access to consent data in real time
- Increase return on ad spend and click-through rates like the Utah Jazz!
You can view the on-demand session on our website in our Resource Hub
Microsoft Dynamics 365 Customer Insights MasterclassCraig Ramsay
It’s impossible to build a thriving business without a complete understanding of your customer.
The session is designed to offer a practical guide to getting started with a Customer Data Platform (CDP).
Benefit from Kin + Carta’s 25+ years’ experience in harnessing data to build Single Customer Views and Customer Data Platforms, powering transformational CRM for brands such as Shell, Tesco Bank and Jaguar Land Rover.
Social has played an essential, introductory role in brands’ digital transformation. It has shown tangible results and allowed to track change and progress.
But how can you leverage any social media operation to transcend beyond its direct impact? This webinar explores the future and evolution of content studios, from social only to full-on digital.
The purpose of this whitepaper is to enable businesses to leverage data and insights to increase efficiency, provide seamless experiences, build a data-driven culture, empower automation, data utilization at scale and use programmatic advertising to laser target relevant audience. Incorporating winning strategies, this research paper will allow you to better organize, analyze and apply data in every operation.
Get the fundamentals right for the CDP and activate your goldmine.
The martech and adtech landscape is rapidly evolving, marketers are overwhelmed, and often paralyzed by endless choices. This two-part masterclass begins with the steps required to get your first-party data strategy right with a systematic approach. Regardless if you are considering a CDP, already have one, or if you are not even sure what CDP is, this course will help you get your ducks in a row. The second part of the masterclass focuses on pushing your activation channels to their limits, powered by your data strategy by leveraging AI and Machine Learning.
Acquisition, Loyalty and Retention: How a CDP Creates Customers for LifeTealium
As more companies turn to digital-first customer engagement, brand loyalty continues to be tested. Consumers are eager to try new brands which means marketers have a unique opportunity to engage with consumers they might not have in the past. But what is the key to actually capturing and retaining these consumers?
In the second webinar in our Definitive Guide to CDPs series, Director of Product Marketing, Jacob Spencer, shared inspiring CDP use cases to create customers for life. Discover how a CDP can help you take advantage of this digital spike with the ability to:
- Find new customers without relying on third-party cookie tracking
- Uphold and adjust privacy preferences with access to consent data in real time
- Increase return on ad spend and click-through rates like the Utah Jazz!
You can view the on-demand session on our website in our Resource Hub
Microsoft Dynamics 365 Customer Insights MasterclassCraig Ramsay
It’s impossible to build a thriving business without a complete understanding of your customer.
The session is designed to offer a practical guide to getting started with a Customer Data Platform (CDP).
Benefit from Kin + Carta’s 25+ years’ experience in harnessing data to build Single Customer Views and Customer Data Platforms, powering transformational CRM for brands such as Shell, Tesco Bank and Jaguar Land Rover.
Social has played an essential, introductory role in brands’ digital transformation. It has shown tangible results and allowed to track change and progress.
But how can you leverage any social media operation to transcend beyond its direct impact? This webinar explores the future and evolution of content studios, from social only to full-on digital.
The purpose of this whitepaper is to enable businesses to leverage data and insights to increase efficiency, provide seamless experiences, build a data-driven culture, empower automation, data utilization at scale and use programmatic advertising to laser target relevant audience. Incorporating winning strategies, this research paper will allow you to better organize, analyze and apply data in every operation.
Measure, Understand & Influence the Customer JourneyRachel Wandishin
Too often we hear that organizations want to pursue personalization and cross-channel orchestration, but spin their wheels trying to get started. With Drupal, Acquia and Google Analytics, you have strong platforms that allow you to segment users, identify key insights in new ways, and ultimately layer on Acquia’s Lift and Journey tools to personalize and target those segments. Join Bounteous & Acquia as we take the guesswork out of decision making and introduce an analytics-driven approach to deliver content that improves engagement and your business results.
In this webinar you will learn about:
- The problems marketers face to provide consistent cross-channel messaging that enables more effective digital marketing, and personalization at scale
- How to leverage analytics and insights to drive customer journey orchestration solutions
- New analytical modeling approaches, including user clustering for persona development and content attribution modeling that identifies investment in journey improvement
- Left & right brain journey design that combines quantitative and qualitative analysis to improve customer experiences
- The solution architecture behind insight-driven journeys with Google, Drupal and the Acquia platforms
Check out our recent blog post on journey management maturity for a sneak peak, and join speakers from both Bounteous and Acquia on March 5, 2019 at 10 a.m. EST / 3 p.m. GMT.
Impulsar el negocio de los medios de comunicación gracias al Big Data con IBM...ACTUONDA
Impulsar el negocio de los medios de comunicación gracias al Big Data con IBM.
Presentación de Elisa Martin Garijo, Chief Technology IBM Spain
@ElisaGarijo
Primer encuentro BIG MEDIA
Conectando Media, Audiencia y Publicidad con Datos
24 de junio 2014, Madrid
• Sponsor Platinum : Perfect Memory
• Sponsor Gold : Stratio, Paradigma
• Con el apoyo de : Big Data Spain, Medios On
• Socio tecnológico : Agora News
• Organizadores : Actuonda y Cátedra Big Data UAM-IBM
• Contacto : Nicolas Moulard (Actuonda) moulard@actuonda.com @Radio_20
www.bigmediaconnect.es
Programmatic is a revolution, not just in media buying, but for all of digital marketing and increasingly for traditional channels, like TV, radio and Out-of-Home. Through automation, efficiencies and unprecedented visibility, marketers can do breakthrough programmatic targeting, content optimisation and personalisation that transforms roles, data collection, tech stacks and performance results for any sized business. This webinar will cover the “why, what and how” of the ways in which programmatic marketing can be essential to delivering outstanding marketing performance.
Search and Performance Insider Summit, Deer Valley, UT, Dec. 13, 2019 - 01:00 PM: Moving From Reporting to OptimizationGet more value out of your technology investments. Move your reporting from backward facing to insight generating.Presenter: AdamReitelbach, IndustryExpert,MerkleAdam is a long-time performance marketing veteran. He works with clients to define goals, build world class solutions, and exceed expectations. He has significant experience in the retail, travel, and B2B verticals.
Madison Park Group (MPG) actively tracks the broader MarTech landscape and has dedicated significant attention to the Content & Experience, Social & Relationships and Data
[AI Webinar Series P1] - How Advanced Text Analytics Can Increase the Operati...JK Tech
Digitization is considered as the next step-change that will have a bigger impact on businesses than even the internet. To win in the digital journey, companies must act now, or be left behind wondering what happened!
In this webinar series, JKT Smart Analytics demonstrates how they empower their customers to create maximum business value out of this eminent Digital data explosion through digital business empowerment by leveraging the digitization to increase their top-line revenue – customer experience, optimize the bottom-line costs – operational efficiency, enhancing the safety factor and reinventing the business process in line with the changing world.
This webinar is focused on how our AI-based text analytics solutions – First, JKT Social Media Radar; a SaaS-based AI NLP Platform, helping organizations to gain insights on market and customer perceptions on their brands, products & services. Secondly, Sales Promotion Recommendation Engine helps customers to enhance their top-line growth and streamline the bottom-line costs.
KEY TAKEAWAYS:
1) How should a business plan their journey through the Digital data revolution?
2) How can a company make use of digital data to create effective data strategies for the increased outcome(s)?
3) How IT practitioners can catalyst the digital data mining journey and attract business adoption?
4) JKT Social Media Radar solution – What, Why, Supporting Business applications, and more.
5) How can companies reduce operational costs by automating human effort-intensive tasks using cognitive Analytics?
Madison Park Group (MPG) actively tracks the broader MarTech landscape and has dedicated significant attention to the Content & Experience, Social & Relationships and Data ecosystems.
Boosting Your First-Party Data Strategy: Whys & HowsVWO
In this webinar, we’ll explore the critical role of first-party data in today’s landscape of mounting data privacy concerns and regulations.
Our expert speaker, Amaury from Welyft, will provide valuable insights and proven strategies to help you collect, analyze, and utilize first-party data to enhance customers’ experiences and optimize marketing efforts. You’ll gain a deeper understanding of navigating data privacy regulations while delivering personalized experiences that drive business success.
Whether you’re an entrepreneur, marketer, or business owner, this is a must-attend event to stay ahead of the curve and elevate your data strategy.
iClick: Maximizing campaign performance and cross‐channel delivery through a...GLG (Gerson Lehrman Group)
Presentation to be given at SES Singapore on 3 December 2014. Session is entitled "Advanced / Analytics - Maximizing campaign performance and cross-channel delivery through analytics." Sounds technical, right? Although the subject can get VERY technical I try to present a practitioner's guide to help marketers understand what, how and why they should be measuring campaign performance across digital media channels (search, display, mobile, video, email). iClick has an amazing platform that delivers these cross-channel marketing campaigns in China and around the world. I highlight a couple of case studies in this presentation.
Introduction to Mobio | Revolutionize Your Customer Experience with Data-Driv...Mobio Platform
WHAT IS MOBIO?
Mobio CDP & CEM (short for Mobio) is an all-in-one platform that helps businesses manage customer data and apply data to optimize operations, aiming to increase revenue growth.
The core technology of Mobio is CDP (Customer Data Platform), a technology that can collect powerful data from multiple sources into a single place, which is then cleaned, deduplicated and merged to create a 360-degree Customer Profile.
Through 3 main product lines: Activation CDP (For Marketing team), Operation CDP (For Sales team & Services team), Analytics CDP (For Digital & Data team), this valuable customer data will be shared throughout the enterprise so that all departments can use and fully utilize customer insights to operate their daily work.
Key features of Mobio:
All-in-one platform: Mobio provides a single platform for all your customer data needs, from collection and storage to analysis and activation.
Powerful data collection: Mobio can collect data from a variety of sources, including online and offline channels, to create a complete view of your customers.
Data cleaning and deduplication: Mobio cleans and deduplicates your data to ensure that it is accurate and reliable.
360-degree customer profile: Mobio creates a 360-degree customer profile that provides a complete view of your customers' needs and preferences.
Data sharing: Mobio makes it easy to share customer data across all departments in your organization.
Benefits of using Mobio:
Increased customer satisfaction: Mobio helps you understand your customers better and deliver more personalized experiences.
Improved marketing campaigns: Mobio helps you create more targeted and effective marketing campaigns.
Increased sales: Mobio helps you close more deals and increase revenue.
Reduced costs: Mobio helps you save time and money by streamlining your customer data management processes.
If you are looking for a comprehensive customer data platform that can help you improve your customer experience, increase sales, and reduce costs, then Mobio is a great option.
Get A Unified Record For All Your Customer Data With CDPTechahead Software
It is typically exceedingly challenging for businesses to offer consistent customer experiences across a variety of channels and consumer devices because this data is typically held in silos, whether organizational or technological. For example, a digital product development company collects data from media listings.
Source: https://techfily.com/get-a-unified-record-for-all-your-customer-data-with-cdp/
Visit website: http://loyalty.pobuca.com
Pobuca Loyalty is a platform that develops and grows repeat customers. It enables you to identify customers in all sales and marketing channels, map their journey, engage with them by using an omni-channel strategy, reward loyalty and predict future buying behaviors.
Today’s marketer is faced with many challenges. Most of these are precipitated by the shift in people’s lives into online environments. Be that our media consumption, communication, work, services or purchase behaviour – we are fast digitising our day to day activities. This relocation has a seismic impact on our industry, and, in turn, on the role of the marketer. As we adapt and transform how our organisations communicate, and how we work, we are faced with numerous turning tides – privacy, fragmented attention, fierce competition, and the importance of data in making marketing more measurable and accountable than ever – digital transformation is now vital to business sustainability.A one size fits all playbook to be successful with this transformation does not exist, so we will discuss the various elements of transformation and how they look in the real world.
Key Takeaways:
- What are the biggest headwinds facing brands in today's world
- How do brands ensure they are prepared to navigate these challenges
- Recommendations and best practice for marketers facing into transformation
Your one stop shop for all things innovative, Laudco provides the ideas, insight and inspiration to help make your business more creative and profitable.
We’ve been around since 2011 and have worked across Asia Pacific bringing Fortune 500 company brands to life!
We love all things digital, print and social. Aligned to your objectives. Whatever the requirement.
Want to advertise with us? Email us at marketing@laudco.com
A Whole New Approach to Audiences in Today’s Privacy LandscapeTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
How Top Brands Create Killer Omnichannel Customer ExperiencesIO Integration
How Top Brands Leverage DAM Technologies to Create Killer Customer Experiences
In this DAM Master Class, youll see how top brands are transforming their marketing through personalized, real-time, data-driven communications that reach customers at exactly the right moments. Using the latest technologies, GoPro, Red Bull, NFL, Visa, Nike, and BMW have optimized their content marketing supply chains to curate and deliver real-time, high-impact content based on individual customer behaviors. Theyve seen big gains in brand recognition, customer loyalty, and sales and your company can, too. Use your DAM to build relationships that win markets, not just another campaign!
Join IO Integration and censhare to learn how you can:
Build a cutting-edge content acquisition platform for owned, gained, and real-time media just like marketing wunderkind GoPro.
Create a content marketing exchange that simplifies the production and delivery of personalized brand communications just like luxury brand leader BMW.
Get a first look at the censhare 5 enterprise content management platform thats so intuitive you might even trust your marketing people to try it!
Dagmar Schneider, Solution Architect, censhare
Jill Talvensaari, Content Technology Strategist, IO Integration
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Measure, Understand & Influence the Customer JourneyRachel Wandishin
Too often we hear that organizations want to pursue personalization and cross-channel orchestration, but spin their wheels trying to get started. With Drupal, Acquia and Google Analytics, you have strong platforms that allow you to segment users, identify key insights in new ways, and ultimately layer on Acquia’s Lift and Journey tools to personalize and target those segments. Join Bounteous & Acquia as we take the guesswork out of decision making and introduce an analytics-driven approach to deliver content that improves engagement and your business results.
In this webinar you will learn about:
- The problems marketers face to provide consistent cross-channel messaging that enables more effective digital marketing, and personalization at scale
- How to leverage analytics and insights to drive customer journey orchestration solutions
- New analytical modeling approaches, including user clustering for persona development and content attribution modeling that identifies investment in journey improvement
- Left & right brain journey design that combines quantitative and qualitative analysis to improve customer experiences
- The solution architecture behind insight-driven journeys with Google, Drupal and the Acquia platforms
Check out our recent blog post on journey management maturity for a sneak peak, and join speakers from both Bounteous and Acquia on March 5, 2019 at 10 a.m. EST / 3 p.m. GMT.
Impulsar el negocio de los medios de comunicación gracias al Big Data con IBM...ACTUONDA
Impulsar el negocio de los medios de comunicación gracias al Big Data con IBM.
Presentación de Elisa Martin Garijo, Chief Technology IBM Spain
@ElisaGarijo
Primer encuentro BIG MEDIA
Conectando Media, Audiencia y Publicidad con Datos
24 de junio 2014, Madrid
• Sponsor Platinum : Perfect Memory
• Sponsor Gold : Stratio, Paradigma
• Con el apoyo de : Big Data Spain, Medios On
• Socio tecnológico : Agora News
• Organizadores : Actuonda y Cátedra Big Data UAM-IBM
• Contacto : Nicolas Moulard (Actuonda) moulard@actuonda.com @Radio_20
www.bigmediaconnect.es
Programmatic is a revolution, not just in media buying, but for all of digital marketing and increasingly for traditional channels, like TV, radio and Out-of-Home. Through automation, efficiencies and unprecedented visibility, marketers can do breakthrough programmatic targeting, content optimisation and personalisation that transforms roles, data collection, tech stacks and performance results for any sized business. This webinar will cover the “why, what and how” of the ways in which programmatic marketing can be essential to delivering outstanding marketing performance.
Search and Performance Insider Summit, Deer Valley, UT, Dec. 13, 2019 - 01:00 PM: Moving From Reporting to OptimizationGet more value out of your technology investments. Move your reporting from backward facing to insight generating.Presenter: AdamReitelbach, IndustryExpert,MerkleAdam is a long-time performance marketing veteran. He works with clients to define goals, build world class solutions, and exceed expectations. He has significant experience in the retail, travel, and B2B verticals.
Madison Park Group (MPG) actively tracks the broader MarTech landscape and has dedicated significant attention to the Content & Experience, Social & Relationships and Data
[AI Webinar Series P1] - How Advanced Text Analytics Can Increase the Operati...JK Tech
Digitization is considered as the next step-change that will have a bigger impact on businesses than even the internet. To win in the digital journey, companies must act now, or be left behind wondering what happened!
In this webinar series, JKT Smart Analytics demonstrates how they empower their customers to create maximum business value out of this eminent Digital data explosion through digital business empowerment by leveraging the digitization to increase their top-line revenue – customer experience, optimize the bottom-line costs – operational efficiency, enhancing the safety factor and reinventing the business process in line with the changing world.
This webinar is focused on how our AI-based text analytics solutions – First, JKT Social Media Radar; a SaaS-based AI NLP Platform, helping organizations to gain insights on market and customer perceptions on their brands, products & services. Secondly, Sales Promotion Recommendation Engine helps customers to enhance their top-line growth and streamline the bottom-line costs.
KEY TAKEAWAYS:
1) How should a business plan their journey through the Digital data revolution?
2) How can a company make use of digital data to create effective data strategies for the increased outcome(s)?
3) How IT practitioners can catalyst the digital data mining journey and attract business adoption?
4) JKT Social Media Radar solution – What, Why, Supporting Business applications, and more.
5) How can companies reduce operational costs by automating human effort-intensive tasks using cognitive Analytics?
Madison Park Group (MPG) actively tracks the broader MarTech landscape and has dedicated significant attention to the Content & Experience, Social & Relationships and Data ecosystems.
Boosting Your First-Party Data Strategy: Whys & HowsVWO
In this webinar, we’ll explore the critical role of first-party data in today’s landscape of mounting data privacy concerns and regulations.
Our expert speaker, Amaury from Welyft, will provide valuable insights and proven strategies to help you collect, analyze, and utilize first-party data to enhance customers’ experiences and optimize marketing efforts. You’ll gain a deeper understanding of navigating data privacy regulations while delivering personalized experiences that drive business success.
Whether you’re an entrepreneur, marketer, or business owner, this is a must-attend event to stay ahead of the curve and elevate your data strategy.
iClick: Maximizing campaign performance and cross‐channel delivery through a...GLG (Gerson Lehrman Group)
Presentation to be given at SES Singapore on 3 December 2014. Session is entitled "Advanced / Analytics - Maximizing campaign performance and cross-channel delivery through analytics." Sounds technical, right? Although the subject can get VERY technical I try to present a practitioner's guide to help marketers understand what, how and why they should be measuring campaign performance across digital media channels (search, display, mobile, video, email). iClick has an amazing platform that delivers these cross-channel marketing campaigns in China and around the world. I highlight a couple of case studies in this presentation.
Introduction to Mobio | Revolutionize Your Customer Experience with Data-Driv...Mobio Platform
WHAT IS MOBIO?
Mobio CDP & CEM (short for Mobio) is an all-in-one platform that helps businesses manage customer data and apply data to optimize operations, aiming to increase revenue growth.
The core technology of Mobio is CDP (Customer Data Platform), a technology that can collect powerful data from multiple sources into a single place, which is then cleaned, deduplicated and merged to create a 360-degree Customer Profile.
Through 3 main product lines: Activation CDP (For Marketing team), Operation CDP (For Sales team & Services team), Analytics CDP (For Digital & Data team), this valuable customer data will be shared throughout the enterprise so that all departments can use and fully utilize customer insights to operate their daily work.
Key features of Mobio:
All-in-one platform: Mobio provides a single platform for all your customer data needs, from collection and storage to analysis and activation.
Powerful data collection: Mobio can collect data from a variety of sources, including online and offline channels, to create a complete view of your customers.
Data cleaning and deduplication: Mobio cleans and deduplicates your data to ensure that it is accurate and reliable.
360-degree customer profile: Mobio creates a 360-degree customer profile that provides a complete view of your customers' needs and preferences.
Data sharing: Mobio makes it easy to share customer data across all departments in your organization.
Benefits of using Mobio:
Increased customer satisfaction: Mobio helps you understand your customers better and deliver more personalized experiences.
Improved marketing campaigns: Mobio helps you create more targeted and effective marketing campaigns.
Increased sales: Mobio helps you close more deals and increase revenue.
Reduced costs: Mobio helps you save time and money by streamlining your customer data management processes.
If you are looking for a comprehensive customer data platform that can help you improve your customer experience, increase sales, and reduce costs, then Mobio is a great option.
Get A Unified Record For All Your Customer Data With CDPTechahead Software
It is typically exceedingly challenging for businesses to offer consistent customer experiences across a variety of channels and consumer devices because this data is typically held in silos, whether organizational or technological. For example, a digital product development company collects data from media listings.
Source: https://techfily.com/get-a-unified-record-for-all-your-customer-data-with-cdp/
Visit website: http://loyalty.pobuca.com
Pobuca Loyalty is a platform that develops and grows repeat customers. It enables you to identify customers in all sales and marketing channels, map their journey, engage with them by using an omni-channel strategy, reward loyalty and predict future buying behaviors.
Today’s marketer is faced with many challenges. Most of these are precipitated by the shift in people’s lives into online environments. Be that our media consumption, communication, work, services or purchase behaviour – we are fast digitising our day to day activities. This relocation has a seismic impact on our industry, and, in turn, on the role of the marketer. As we adapt and transform how our organisations communicate, and how we work, we are faced with numerous turning tides – privacy, fragmented attention, fierce competition, and the importance of data in making marketing more measurable and accountable than ever – digital transformation is now vital to business sustainability.A one size fits all playbook to be successful with this transformation does not exist, so we will discuss the various elements of transformation and how they look in the real world.
Key Takeaways:
- What are the biggest headwinds facing brands in today's world
- How do brands ensure they are prepared to navigate these challenges
- Recommendations and best practice for marketers facing into transformation
Your one stop shop for all things innovative, Laudco provides the ideas, insight and inspiration to help make your business more creative and profitable.
We’ve been around since 2011 and have worked across Asia Pacific bringing Fortune 500 company brands to life!
We love all things digital, print and social. Aligned to your objectives. Whatever the requirement.
Want to advertise with us? Email us at marketing@laudco.com
A Whole New Approach to Audiences in Today’s Privacy LandscapeTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
How Top Brands Create Killer Omnichannel Customer ExperiencesIO Integration
How Top Brands Leverage DAM Technologies to Create Killer Customer Experiences
In this DAM Master Class, youll see how top brands are transforming their marketing through personalized, real-time, data-driven communications that reach customers at exactly the right moments. Using the latest technologies, GoPro, Red Bull, NFL, Visa, Nike, and BMW have optimized their content marketing supply chains to curate and deliver real-time, high-impact content based on individual customer behaviors. Theyve seen big gains in brand recognition, customer loyalty, and sales and your company can, too. Use your DAM to build relationships that win markets, not just another campaign!
Join IO Integration and censhare to learn how you can:
Build a cutting-edge content acquisition platform for owned, gained, and real-time media just like marketing wunderkind GoPro.
Create a content marketing exchange that simplifies the production and delivery of personalized brand communications just like luxury brand leader BMW.
Get a first look at the censhare 5 enterprise content management platform thats so intuitive you might even trust your marketing people to try it!
Dagmar Schneider, Solution Architect, censhare
Jill Talvensaari, Content Technology Strategist, IO Integration
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Make Your Analytics Work for You
In today’s data-driven landscape, we all recognize the importance of data. We collect it, analyze it, but often struggle with interpreting and applying it effectively. Behavioral analytics helps you answer your questions about why things aren't working, and with the power of AI it can also answer the how. In this talk we’ll cover how you can improve your website, conversions and your business by showing how we used our data as Microsoft Clarity to improve the Clarity website and achieve our goals.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
More from DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions (20)
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
How to Run Landing Page Tests On and Off Paid Social Platforms
CDP Master Class - Vasily Popravko, Media.Monks
1. MASTER
CLASS
SINGAPORE ~ SEPTEMBER 28 - 29, 2023
DIGIMARCONSOUTHEASTASIA.COM | #DigiMarConSoutheastAsia
DIGIMARCONSINGAPORE.SG | #DigiMarConSingapore
CDP Master
Class
Vasily Popravko
DATA DIRECTOR
MEDIA.MONKS
4. Proprietary & Confidential 4
Content
01 An Introduction to Us
02 First Party Data Strategy
03 CDP Vision / Goal
04 The Plan
05 Goldmine
06 Questions
6. Media.Monks Proprietary & Confidential 6
Media.Monks Proprietary & Confidential 6
Within a single P&L,
we are continuing
to add a depth of capabilities
and experience across regions
and verticals — and integrating
continually as we build.
May 2018
MediaMonks joins S4
April 2019
Caramel joins MM
Aug 2019
IMA joins MM
June 2019
Biztech joins MM
April 2019
Caramel joins MH
Nov 2019
Whitebalance joins MM
Oct 2019
Datalicious joins MH
Jan 2020
Circus joins MM
Sept 2020
Dare.Win joins MM
May 2020
Digodat joins MH
July 2020
Orca Pacific joins MH
Aug 2020
Brightblue joins MH
Oct 2019
Conversion Works joins MH
Dec 2018
Media.Monks joins S4
Oct 2019
Firewood joins MM
Jan 2021
Metric Theory joins MH
Jan 2021
Decoded joins MM
Jan 2021
STAUD STUDIOS joins MM
Jan 2021
TOMORROW joins MM
June 2020
Lens10 joins MH
March 2021
Jam3 joins MM
July 2021
Destined joins MH
September 2021
Cashmere joins MH
7. Media.Monks Proprietary & Confidential 7
Media.Monks Proprietary & Confidential 7
Governance & Standardisation
Strategy
Data Digital Media Content Tech
Insights & intelligence to inform every stage
of the customer journey
Stories, interfaces and experiences that
create the brand
Transparency & effectiveness to reach people
(not just personas) at scale
The architecture that underpins every
moment in the customer experience
Planning & Strategy Brand Advisory
Security & Privacy
Business Intelligence & Management
Personalisation, Relevance, & Testing
Audience & Customer Insights (CLTV)
1st Party Data
Cloud Architecture & Deployment
Social (Paid or Organic)
Search (Paid or Organic)
Display (Biddable or Direct)
Video (Digital or Traditional)
OOH (Traditional or DOOH)
Email
Audio (Traditional or Digital)
Specialised (Niche)
Social
Campaigns & Experiences
Web Production
Film & Content
Digital Experiences Solutions (Platforms)
Automation
Ecommerce
Tooling & Operations
Software
Broadcast & Live
AOR
Virtual Events
Adaptation & Transcreating
Mobile APPS
Retail
Experiential
Performance Marketing
R&D and Innovation
8. We see the opportunity...
To provide practical services to benefit your
organisation and meet business goals. We think
data and speak media, and can create positive
impacts with insights in activations.
9. Media.Monks Proprietary & Confidential 9
Media.Monks Proprietary & Confidential 9
We consolidate tech, media and
content to deliver a singular
experience for your customers
How brands tell their brand
story, product proposition or
ways they can assist.
The inputs that define how, when and
where brands decide to show up. Reactive
and proactive.
The moments where
consumers and businesses
are showing up, increasingly
digital and quite often only for
a fleeting moment.
We’re all busy after all.
11. 02 03 04
01
The rise and
importance of 0PD
and 1PD
Desire to break
down data silos in
enterprise
DMPs inability to
track users cross-
channel
Technical savvy
marketing
organisations
Rapid accelerations in digital and e-commerce growth are
intensifying existing data problems, driving the need for a single
solution to bring together data
Challenges the market face today...
12. 02
01
Do I prioritise
getting more
customers?
Do I grow revenue
from existing
customers?
How do I grow MY business?
How do I design a
value exchange?
13. Media.Monks Proprietary & Confidential 13
Media.Monks Proprietary & Confidential 13
The
Opportunity
Why is data
important?
14. For modern marketers today, there is more
data than ever before, however it can be hard
to know how to activate and use this data to
improve the consumer experience and a
brand's position in market
15. The ability to deliver relevant experiences
to customers at multiple moments across
the purchase journey—achieve cost
savings of up to 30% and revenue
increases of as much as 20%
Source: BCG, Responsible Marketing with First Party Data, 06/18/2020
16. Sharing Learnings Enhancing Product Scaleable Audiences
The opportunity is to make
data available, accurate and actionable
to improve the consumer experience
Analyse multiple data inputs
Automate analysis via dashboarding
solutions
Optimise audience segmentation
Optimise media performance with data
Integrate learnings into media plan
There is a need to intertwine your
marketing activities with your product.
This supports value exchange and
addition of touch points to the data
model
17. Strategy
CRAWL WALK RUN FLY
Unified customer
profile
Actionable customer
insights
Outbound channel
optimisation
Digital media
optimisation
Owned Media
Optimisation
Cross-channel
orchestration
Automated
interactions
Advanced
analytics
→ AI/ML
→ Predictive
model
Next best
experiences
First Party data journey
→ Clear goals
→ Data access and
confidence
→ Vendor selection
→ Processes Design
→ Implementation Plan
→ Training and enablement
→ Ongoing experimentation
Help you progress through maturity to
achieve ROI at each step.
20. Media.Monks Proprietary & Confidential 21
Media.Monks Proprietary & Confidential 21
To achieve these goals,
Marketer needs to address...
Technology
People Process
Our
focus
today
● Adoption
● Change Management
● Training
● Adherence
● Governance
● Execution
● Architecture
● Integration
● Activation
● Reporting
21. Media.Monks Proprietary & Confidential 22
Media.Monks Proprietary & Confidential 22
02 03
01
Siloed and various
consumer data
sources
Challenges in Data
Integration &
Stitching
Lack of Marketing
User Interface
headache
Continued digital innovation and growth are intensifying existing
data problems, driving the need for a single solution to bring
together data
Technology Challenges today...
22. ID Resolution
Join keys or consistent identifiers
across many data sources to
unify/create a Single Customer
View.
Advanced Analytics
Attribute and segment customers
using defined or custom machine
learning models. Deterministic,
forecasted and predictive analytics.
Activation
Report and forecast customer profiles
using a UI or custom dashboards.
Push custom audience segments to
marketing destinations for activation
and personalisation.
Data Management
Use existing/new tags, integrations, pre-
built/custom APIs, and endpoints to ingest
raw data from offline and online data
sources.
Creating a connected consumer experience
Centralised repository of customer data and activity built around a unique ID to enable tangible business outcomes through advanced
analytics, personalisation and activation.
CDP
23. Media.Monks Proprietary & Confidential 24
Out-of-Control Data Sprawl Low Data Quality Limited Data Access
Ad hoc naming
conventions
! Lack of Data plans
!
Join keys not
normalized
No data dictionary
! !
Unpredictable latency
!
Undetected data errors
!
Regional
discrepancies
! Duplicate data
!
Unclear or missing
cost data
Data pipeline
downtime
! !
No partner data
quality SLAs
!
Especially if data lives in many different platforms (and teams) and the
collection points are spread across the entire customer journey.
24. Media.Monks Proprietary & Confidential 25
Media.Monks Proprietary & Confidential 25
A CDP combines data from multiple sources to create a
single, unified view of a customer...
Share segment-level
data to other
systems for precision
targeting or analysis
Consolidating 0PD and
1PD from multiple data
sources in a central
location
A unification of events to create a
Single Customer View (SCV)
via ID Resolution
Acting on data to deliver
personalised
communications in real-
time.
...and acts on data to deliver relevant content to users at scale.
25. Data Source
Data Source
Data Source
Data Source
Data Source
Data Source
Real time event
ingestion
Anonymous
space
Segment
membership
management
Activation
Layer
Use Case
Destination A
Batch ingestion
Named prospects
and customers
Use Case
Destination B
Use Case
Destination N
Building a seamless
architecture from data
collection to activation
Identity resolution
Segment builder
26. Media.Monks Proprietary & Confidential 27
Media.Monks Proprietary & Confidential 27
How a CDP brings business value:
Increasing the focus on high value / high potential customers
Increase focus on high profitable products and service
Expand sales and advertising channels
Improve total customer experience
Improve effectiveness of marketing, advertising and sales
processes
Tailor marketing and sales approaches to customer segments
Tailor marketing and sales approaches to customer segments
Improve access to information and analytical tools
Improve brand strength and good will
Increase volume of sales by:
27. Media.Monks Proprietary & Confidential 28
Media.Monks Proprietary & Confidential 28
How a CDP brings business value:
Retain and Grow current
Samsung customer base by:
Increase focus on high value customers
Rationalise Customer portfolio
Increase emphasis on account/relationship development
Increase emphasis on customer satisfaction
Improve understanding of customer needs
Improve understanding of current customer satisfaction
Improve responsiveness to customer feedback / complains
Proactively manage transition events (life events, support
requests)
Increase focus on most profitable products and services
Increase focus on the most effective sale and advertising
channels
Increase focus on expansion of customer relationships
Improve understanding of churn/defection candidates
Improve retention and win-back processes
28. Media.Monks Proprietary & Confidential 30
Media.Monks Proprietary & Confidential 30
Bringing data to life
Consumer Profiling Smart Segmentation Personalized Marketing Communication
Consumer Lifetime
Value Optimization
Propensity to Convert
Modeling
Sentiment Analysis
Attribution Modeling Marketing Spend
Optimisation
Trend Spotting
Accelerating
Qualification & Innovation
Consumer Insights for
Demand Forecasting
Level 4
Level 3
Level 2
Level 1
Ecommerce product
recommendations and promotions
30. 5 steps to deploy any CDP
Inputs: Raw unstructured data for the same user across different Samsung sources
Capture and ingestion of data from zero, 1st, 2nd, and 3rd party data sources using APIs, a
Cloud Endpoint and native integrations, to ensure all semi-structured event data is
captured
Data Source
Storage of captured data indefinitely (subject to lookback, PII constraints, legislation)
Ingestion
Unification of events from many sources to individuals (ID Resolution Process = Unified
Profile), and the structuring of records into analytical schema
ID resolution
Outputs: Golden Record of structured data for the same user across different sources, associated with an individual
Front-end analysis of structured data
Sharing of data from the CDP, to destinations for use case execution
Activation /
Destinations
Segmentation
1
2
3
4
5
31. Media.Monks Proprietary & Confidential 34
Media.Monks Proprietary & Confidential 34
Data
Sources
01
Core component of each CDP is the
ability to connect with multiple data
sources
32. Data Source
Data Source
Data Source
Data Source
Data Source
Data Source
Real time event
ingestion
Anonymous
space
Segment
membership
management
Activation
Layer
Use Case
Destination A
Batch ingestion
Named prospects
and customers
Use Case
Destination B
Use Case
Destination N
Building a seamless
architecture from data
collection to activation
Identity resolution
Segment builder
33. Media.Monks Proprietary & Confidential 36
Media.Monks Proprietary & Confidential 36
Data Sources
Data sources may be divided into various logical groups such as:
Ownership and network
availability
SAS - Adobe Analytics or on premise Hadoop instance
Granularity level and
contextualisation
Data may be available on a user level, campaign level or product level.
Structure and taxonomy Campaign may mean different things in different systems and may have different structure in each data source.
Lag Time from a moment of data collection to its availability may vary from a few seconds to more than 24h.
Regionality and reusability
For example, the facebook API will authenticate to multiple accounts, whereas you may have one hadoop
instance which can serve the whole globe.
Volume
It is a different challenge to process a 1GB of data and 1TB, often higher quotas will be required which will
increase overhead on communication and maintenance with vendors.
34. Media.Monks Proprietary & Confidential 37
Media.Monks Proprietary & Confidential 37
Data Sources
Data can be extracted from data sources by different means:
Data in different systems is represented in different formats
JSON, CSV etc - and these data formats may have different structures
(field like date can be stored in hundreds of different ways).
Data source can initiate the transfer of data (file sent to your FTP) or you
need to initiate the data transfer (an API call request)
Data may be delivered as batch or
per event basis
35. Media.Monks Proprietary & Confidential 38
Media.Monks Proprietary & Confidential 38
Ingestion
Once data sources are connected,
information needs to be processed in order
to land in a CDP
02
36. Data Source
Data Source
Data Source
Data Source
Data Source
Data Source
Real time event
ingestion
Anonymous
space
Segment
membership
management
Activation
Layer
Use Case
Destination A
Batch ingestion
Named prospects
and customers
Use Case
Destination B
Use Case
Destination N
Building a seamless
architecture from data
collection to activation
Identity resolution
Segment builder
37. Media.Monks Proprietary & Confidential 40
Media.Monks Proprietary & Confidential 40
Data will either be streamed in at a “event/hit/row” level or come in at scheduled batches:
Data Pulling
Batches could be pulled, that is
a request made from the CDP
to the Data Source
Data Pushing
Batches could be pushed, that
is a Data Source sending data
to a CDP ingestion endpoint
Streaming
Streamed data is pushed or
subscribed to, meaning that it is
sent to the CDP via a data
source continuously
1 2 3
Direct to CDP
Streamed data could also be
in the form of a pixel or tag
provided by the CDP,
meaning that it comes
straight from a users’ device
to the CDP
4
Ingestion
Data sources will come in many different forms and by
multiple methods.
Ingestion is the process of taking these various formats and
normalizing them into a standardized data architecture that
can be processed efficiently.
38. Media.Monks Proprietary & Confidential 41
Media.Monks Proprietary & Confidential 41
Generalized data about
the user (e.g. name,
email, gender, LTV, any
defining “trait” that
isn’t likely to change)
User Level Event Metadata
Individual actions, such
as:
- purchases
- page views
- clicks
Non user specific data,
but generalized insights
(users in X region like Y
product)
Data scopes need to be defined:
Data may have a lookback window, typically 7 or 30 days, where
metrics can change as additional data flows in.
Ingestion
41. Media.Monks Proprietary & Confidential 44
Media.Monks Proprietary & Confidential 44
Complexity
It can become very quickly a
complex task. Off the shelf solutions
likely will not be able to deliver
against complex requirements.
Implementation of complex
requirements will make overall
solution more fragile.
The more varied the data scopes
(event vs user), the more complex it
will grow.
Effort
Ingestion is easy to start with and
overall the solution can be kept
relatively simple, though over time it
will likely evolve to a complex
system of rules.
Maintenance
If built well, maintenance can be
kept to a minimum, though lack of
documentation on each platform,
and lack of error handling could
easily turn this into a nightmare.
Ingestion Considerations
!
High
Medium
Low
42. Media.Monks Proprietary & Confidential 45
Media.Monks Proprietary & Confidential 45
ID
Resolution
To make CDP an effective investment it
needs to create and maintain Single
Customer View.
03
43. Data Source
Data Source
Data Source
Data Source
Data Source
Data Source
Real time event
ingestion
Anonymous
space
Segment
membership
management
Activation
Layer
Use Case
Destination A
Batch ingestion
Named prospects
and customers
Use Case
Destination B
Use Case
Destination N
Building a seamless
architecture from data
collection to activation
Identity resolution
Segment builder
44. Media.Monks Proprietary & Confidential 47
Media.Monks Proprietary & Confidential 47
ID Resolution
“Golden
Record”
User
Profiles
Metadata
Repository
Unique
User ID
Confidence
Level
Joining
User profiles may be linked to anonymous identifiers for an
extended period of time. When they get merged with a
recognised profile, predefined rules will be used to determine the
degree of valid retrospective stitching.
Product ownership data (e.g. type, sku, features, expected
lifespace) will need to be linked to a user profile
The ID resolution system is responsible for creating a user
record known as the “ Golden Record” that identifies a user.
The Golden Record is created by joining data from the data
sources.
A metadata repository is linked to the user profile to
enable rules based id matching algorithms.
The matching algorithm may merge or split user
profiles based on this metadata.
To achieve this join, the source data needs to be
cleaned to meet specified quality standards.
A unique user id acts as the primary key for the user
profile. Secondary identifiers (e.g. email, phone, ga id)
are associated with the profile
A confidence level is calculated based on the likelihood
that certain events belong to the same person.
45. Media.Monks Proprietary & Confidential 48
Media.Monks Proprietary & Confidential 48
Product ownership and
portfolio management
Another important consideration which is indirectly related to profiling and ID resolution is product definition.
A customer's product ownership is an important dimension of the customer profile.
The ability to define and manage product features may be really important.
Including:
History of purchases
Segmentation of products (hi-end
vs low-end, categories, entry
products, upsolds)
Lifetime of products (12 months vs
5 years)
Associated warranty and other
terms (12, 24 months)
46. Media.Monks Proprietary & Confidential 49
Media.Monks Proprietary & Confidential 49
Complexity
Broad product and service offerings
combined with a complex range of
customer touch points will require a
complex implementation of data
types and matching rules.
Effort
A poor performing ID resolution
system will significant devalue the
investment in a CDP.
To ensure success, considerable
effort will be required to establish an
effective system that is able to
identify users with a sufficient
degree of reliability.
Maintenance
Ongoing tuning and adjustment of
the id resolution configuration will be
required over time as a business
changes and evolves.
ID Resolution Considerations
!
High
Medium
Low
47. Media.Monks Proprietary & Confidential 50
Media.Monks Proprietary & Confidential 50
Segmentation
It is imperative that data about Samsung
customers can be sliced and diced in
any way.
04
48. Data Source
Data Source
Data Source
Data Source
Data Source
Data Source
Real time event
ingestion
Anonymous
space
Segment
membership
management
Activation
Layer
Use Case
Destination A
Batch ingestion
Named prospects
and customers
Use Case
Destination B
Use Case
Destination N
Building a seamless
architecture from data
collection to activation
Identity resolution
Segment builder
49. Media.Monks Proprietary & Confidential 52
Media.Monks Proprietary & Confidential 52
Segmentation
Off the shelf products may offer a set of good features in terms of
segmentation and audience building.
“Marketing Cloud” solutions can take you closer to journey automations,
though it seems most platforms struggle with AI and ML capabilities
which often needs to be run separately.
50. Media.Monks Proprietary & Confidential 53
Media.Monks Proprietary & Confidential 53
Before deploying your CDP
consider the following:
51. Media.Monks Proprietary & Confidential 54
Media.Monks Proprietary & Confidential 54
Membership management
How people are assigned to the segment, does it happen in batches or real time?
Nested Audiences; do you need to create audiences that will contain other audiences?
Cascading and journey builder; do you need to create an audience of people who reacted to a
campaign which you have not run yet?
Reporting; how to report back usage of audiences, do you to need cap the number of
audiences a particular person is included in?
1
52. Media.Monks Proprietary & Confidential 55
Media.Monks Proprietary & Confidential 55
Audience or a segment is defined as a set of
filtering conditions
Deciding how long these conditions are valid and how often they are evaluated will have significant impact
on other functionalities.
It is important to decide how these are stored and maintained
There needs to be a way to find out why someone was a part of a particular segment
2
53. Media.Monks Proprietary & Confidential 56
Media.Monks Proprietary & Confidential 56
02
01
Once the data schema is built correctly and
all data harnessing is implemented,
segmentation itself is not hard. Though for
CDP use cases it is important to implement
membership management.
As people start to work with CDPs they want
to build more complex use cases which start
to look more like marketing automation
(workflow diagrams). At that stage BI
platforms will likely start to struggle from a UI
perspective.
Media.Monks View
Effective segmentation is
challenging, before giving a
platform to the end users it is
important to design potential
segments and user flows. As CDPs
introduce new level of complexity
there needs to be a way to “x-
ray” how data was processed
from left to right.
Be prepared for questions like
“why was this person part of this
segment?”. As CDP deduplicates
customers and creates golder
records a lot of in platform
decisions will be hard to
comprehend for “operators”.
Down the track, real time use cases may
introduce computational challenges
especially in membership management.
Tip!
54. Media.Monks Proprietary & Confidential 57
Media.Monks Proprietary & Confidential 57
Complexity
It is somewhat complex to do
segmentation correctly. POC’s and
some use case may be classified as
easy, but as expectations grow
implementation will become more
complex.
Effort
It is easy to start, but maintenance
creeps very quickly. Good
documentation and taxonomy will be
at value of goal.
Maintenance
An element to look out for is overall
storage of audience definitions and
membership management which
represents backend logic.
Users may build audiences and
workflow which they do not fully
understand, this will spark questions
about overall solution (in any case).
Segmentation Considerations
!
55. Media.Monks Proprietary & Confidential 58
Media.Monks Proprietary & Confidential 58
Activation
Prepared customer segments needs to
be activated through various channels in
order to create ROI.
05
56. Data Source
Data Source
Data Source
Data Source
Data Source
Data Source
Real time event
ingestion
Anonymous
space
Segment
membership
management
Activation
Layer
Use Case
Destination A
Batch ingestion
Named prospects
and customers
Use Case
Destination B
Use Case
Destination N
Building a seamless
architecture from data
collection to activation
Identity resolution
Segment builder
57. Media.Monks Proprietary & Confidential 60
Media.Monks Proprietary & Confidential 60
Activation
Exception Handling
Personalisation
Destinations
Aligning User Identity
Alignment of user identity
between the selected audience
and destination needs
consideration
E.g. Some destinations may
require a hashed email address
to identify users and others such
as internal channels may require
CRM sourced identity
Destinations may have different
requirements in respect of data
synchronisation
This impacts how scheduled
data synchronisation windows
are configured within the
activation system
For personalisation use cases,
user profile data will need to be
accessed in a near real time low
latency manner
Rules for exception handling will
need to be configured to address
scenarios where a destination
rejects an audience member do
to identity duplication or data
quality issues
58. Media.Monks Proprietary & Confidential 61
Media.Monks Proprietary & Confidential 61
02
01
To get started quickly use Looker, which
provides a powerful user interface for creating
filtered audiences and pushing these to GMP
channels via GA360.
Media.Monks View
Before you activate your data
make sure that you implement
safety nets from a compliance
perspective.
Activation is the last gateway
before data will leave your
environment! It is crucial to
ensure that data will be activated
for right users respecting their
privacy settings.
Audience filter configuration will need to be
captured and stored server-side to run
periodically without dependency on the
Looker UI.
Tip!
59. Media.Monks Proprietary & Confidential 62
Media.Monks Proprietary & Confidential 62
Complexity
Similarly to data sources, activation
is not a complex task, although with
activation there is a little bit more
considerations such as the format of
data and required variables that
need to be pushed to destinations.
Effort
Effort to configure activation will be
dependent on the destinations, and
the number of destinations required.
Maintenance
This area is the most prone to
break. Changes in technology,
regulations on various markets may
create a lot of challenges.
Activation Considerations
!
60. Media.Monks Proprietary & Confidential 63
Media.Monks Proprietary & Confidential 63
Destinations
CDP needs to support outbound
connectivity. Feedback loop is a
challenge.
06
61. Data Source
Data Source
Data Source
Data Source
Data Source
Data Source
Real time event
ingestion
Anonymous
space
Segment
membership
management
Activation
Layer
Use Case
Destination A
Batch ingestion
Named prospects
and customers
Use Case
Destination B
Use Case
Destination N
Building a seamless
architecture from data
collection to activation
Identity resolution
Segment builder
62. Media.Monks Proprietary & Confidential 65
Media.Monks Proprietary & Confidential 65
Destinations
Multiple Platforms
There will likely be many platforms that you’ll want
to activate on, and they’ll have different means of
doing so
User Identification
Some, like Facebook, can be done via PII matching,
a Facebook ID, or an external ID that has been
equated with a user in Facebook before. Others
won’t be as robust
Time
Time may be a factor in activation, some user
identifiers may expire in their respective platforms
3rd Party Systems
There are also 3rd party systems that can leverage
their own user information to activate for you on
platforms. These can be expensive.
Privacy
Privacy should be a large consideration, as you may
be sharing user data collected in one system into
another that a user may not have consented for
Feedback Loop
It is hard to setup a feedback loop, and likely off the
shelf CDPs will have very limited capabilities in that
space.
63. Media.Monks Proprietary & Confidential 66
Media.Monks Proprietary & Confidential 66
02 03
01
Focus on key marketing
platforms, likely Google,
Facebook, and Amazon.
Media.Monks View
Seriously consider 3rd party
activation systems where
possible, though weigh up the
cost and the reach.
Some 3rd parties work well in
specific regions, but not in
others. These systems can be
good for matching users
based off of PII you hold, but
cannot be used directly in an
end platform.
Be cautious around 3rd party
cookies syncing which is still
commonly offered on the
market as activation medium.
65. Media.Monks Proprietary & Confidential 68
Media.Monks Proprietary & Confidential 68
Complexity
Each platform will require a different
export format, though ultimately it is
just sending users identifiers for
activation.
Effort
Building out each connector will take
work, as they will each be unique in
terms of structure and
authentication.
Maintenance
Because each platform is handled
separately, the system will need to
be monitored for changes within
each platform’s capabilities.
Destinations Considerations
!
66. Media.Monks Proprietary & Confidential 69
Media.Monks Proprietary & Confidential 69
Reporting
and Analysis
Extremely important to use Single
Customer View data in other contexts,
how can the CDP perform as a single
source of truth?
07
67. Data Source
Data Source
Data Source
Data Source
Data Source
Data Source
Real time event
ingestion
Anonymous
space
Segment
membership
management
Activation
Layer
Use Case
Destination A
Batch ingestion
Named prospects
and customers
Use Case
Destination B
Use Case
Destination N
Where is reporting?
Identity resolution
Segment builder
68. Media.Monks Proprietary & Confidential 71
Media.Monks Proprietary & Confidential 71
Reporting & Analysis
Off the shelf CDPs are not that great as
reporting platforms, however there are
couple of functionalities which are worth to
keep in mind.
There needs to be a user explorer
functionality, so that a Samsung user
can check all details about particular
record.
As complexity of segments will grow and
often criteria will be indirectly applied and
membership will be based on customer’s
actions from multiple systems, it is really
important that platforms users will have an
easy way to evaluate membership
By design, feedback loop is not a part of
CDP, as media platforms (destinations) often
do not report back on the user level, it is not
certain if customer from a particular segment
actually were exposed to a campaign
Customers who reacted to the campaign
and interacted with your assets should be
recognised (through UTM alike
mechanism) and linked to segments and
destinations.
This may be a complex task which will
require a new level of discipline for
taxonomy and campaign management
69. Media.Monks Proprietary & Confidential 72
Media.Monks Proprietary & Confidential 72
01
Reporting out of CDP requires additional database structures and well thought out approach.
Documentation and elaboration of processes is equally important to help users understand why things
are happening. CDP increases complexity and help to automate things, but as there are multiple
elements which CDP depends on (data sources, ingestion algorithms, data cleansing algorithms, id
resolution etc) final segmentation and activation may have unexpected (or rather not understood)
results.
Media.Monks View
Early investment in reporting will
create “white box” environment,
where platform users can x-ray
why customers where classified
to segments. This will increase
trust and adoption of the
platform.
Tip!
70. Media.Monks Proprietary & Confidential 73
Media.Monks Proprietary & Confidential 73
Complexity
Some initial reports may be easy
and fast to build. Though the
dynamic nature of the CDP
introduces a lot of challenges which
will lead to user’s confusion. Good
documentation and explanations are
a must.
Effort
It is advised to invest in good
designs and frontload the effort
which should be followed by really
good documentation and set of
presentation explaining different
mechanisms in the database (e.g.
how Golden Records are
populated).
Maintenance
If designed right from the beginning
technical maintenance should not
be that time consuming, but ongoing
effort will be required to meet
demand for feature/change
requests. It is expected that platform
users will raise a lot of questions
and overall challenge the way the
platform works.
Reporting & Analysis Considerations
!
71. Media.Monks Proprietary & Confidential 74
Media.Monks Proprietary & Confidential 74
Other
Considerations
Some other “good to know” things
08
72. Media.Monks Proprietary & Confidential 75
Media.Monks Proprietary & Confidential 75
Other Considerations
What records are allowed to send to the CDP?
1
Once records are in the CDP, can they be activated in every channel?
2
Are all subsidiaries using the same platforms? If not, how will this affect the number of data sources that will need to
be handled?
3
Does your brand have clean, consistent data with a global taxonomy or will regions/countries have to be developed
separately?
4
What is your’s global approach to privacy?
5
What governance process have you in place?
6
What is the QA process for development & maintenance of queries and structures
7
How you ensure a robust safety net is implemented?
8
74. Media.Monks Proprietary & Confidential 77
Media.Monks Proprietary & Confidential 77
The typical cloud solution, simplified
Data is collected and value is extracted
Unrealised Potential
Activated
Data
Text based data from
spreadsheets and application
database sources are typically
well understood and mined
Raw Data Formats
CSV files
Spreadsheets
Images
Chat logs
CCTV
PDF documents
Videos
Emails, messages
Data Storage & Computation Value Out
Invoices
Call recordings
Application Databases
Unstructured data Structured data
Larger files or rich media assets may be stored or
available for manual reference but are rarely computed
& activated for advanced use cases, often due to
complexity or cost restraints
This is Cloud.Monks point of differentiation.
Let us explain…
Value derived from those well
structured assets and automation
of resulting workflows is the
promise of every SI
75. Media.Monks Proprietary & Confidential 78
Media.Monks Proprietary & Confidential 78
Despite the price of gold not being at
the same highs seen in the 80s (2022
avg = $1902/oz) once abandoned
mines are being re-mined.
Not because there is new gold.
Because the means of production
(ie technology) has improved such
that it now profitable to re-mine for
small particulates once deemed too
costly to refine.
Populations migrated and entire
townships were settled around
newly discovered gold deposits.
Upwards of 80,000 gold mines
were established throughout
Australia (18,000 in Victoria
alone!). The avg price of gold
was ~$19/oz ($450 accounting
for inflation)
1910s -1960s 1960s - 1990s 1990s - present day
Did you know?
There are 80,000 abandoned gold mines in Australia
As inflation and global trade took
hold in the post-war era, the
price of gold increased from
$275/oz in 1970 to highs of
$2,300/oz (!) in the mid 80s.
That’s close to a 1000%
increase in the price of gold.
Mines are plundered until it is no
longer profitable to mine that
location for the effort and cost
expended.
Ultimately the vast majority of these
gold mines were closed, and the era
of the Australian gold rush ended
over the course of the mid 20th
century.
1850s - 1910s
The Gold Rush Mines Abandoned Economic Inflation Technology Advances
76. Media.Monks Proprietary & Confidential 79
Media.Monks Proprietary & Confidential 79
= Next-Gen Cloud
Powered by tech, use cases re-
mining unstructured digital
assets have already realised
great outcomes for our
Enterprise clients.
And there is so much more
for us to (re-)mine.
Cool story! What does this have to do with cloud?
Every business has their abandoned data mine
A business is like a plot of land
with mineable resources. The
obvious assets are often well
extracted. That business could
be sitting on a goldmine of
valuable data insights, but not
even know it.
Existing Images. PDFs. Recordings.
This is the abundant gold mine.
Clients may even identify use cases
for these assets, but critically, they
fail when hitting a blocker related
to cost, complexity or
governance.
Cloud Platforms offer a next
generation suite of solutions that
pair perfectly with customer
focused solutions, well suited to
organisations rich in digital
assets
= Unrealised Potential Cloud.Monks
Specialisation
= Well Mined Assets
Typical Data Collection &
Value Extraction
Many Abandoned Use
Cases
Cloud Platform
Extract $$$ re-mining
unstructured digital
assets
77. Media.Monks Proprietary & Confidential 80
Media.Monks Proprietary & Confidential 80
The point of differentiation
Cloud.Monks are here to re-mine for gold
Unrealised Potential
Activated
Data
Raw Data Formats
CSV files
Spreadsheets
Images
Chat logs
CCTV
PDF documents
Videos
Emails, messages
Data Storage & Computation Value Out
Invoices
Call recordings
Application Databases
Unstructured data structured
Multi Moment
Success with Cloud.Monks
(BCG maturity framework)
Hunt for those
abandoned gold mines!