Our new version of white-label DSP is a game-changing solution that leverages the power of artificial intelligence to transform how brands connect with their audiences and help them fully adapt to the cookieless environment.
Study programmatic and data in Spain DatmeanDatmean
Datmean just released the first study carried out in Spain about programmatic buying and data. The research points out where Spain stands on this subject and the challenges the country is facing in 2017
Digital Marketing Analytics Services - A complete solution guideEaglytics_Co
Unveiling Eaglytics.co: Your Premier Destination for Data Analytics Solutions in Digital Marketing
In today's digital age, where data reigns supreme, businesses are increasingly relying on analytics to drive informed decisions and enhance their marketing strategies. Among the myriad of companies offering data analytics solutions, Eaglytics.co (https://eaglytics-co.com/) stands out as a beacon of excellence. As a prominent player in the realm of digital marketing analytics, Eaglytics.co (https://eaglytics-co.com/) offers a comprehensive suite of services tailored to meet the diverse needs of modern businesses.
At Eaglytics.co (https://eaglytics-co.com/), we understand the pivotal role that data plays in shaping the success of digital marketing campaigns. With a team of seasoned experts and cutting-edge technology at our disposal, we empower businesses to harness the full potential of their data and unlock valuable insights that drive growth and innovation.
What Sets Eaglytics.co (https://eaglytics-co.com/) Apart?
---
1) Comprehensive Suite of Services
2) Customized Solutions
3) State-of-the-Art Technology
4) Robust Reporting and Insights
Our Range of Services:
---
i) E-commerce Analytics: Elevating Engagement and Conversion
ii) Digital Marketing Analytics : Your Partner for Holistic Growth
iii) App/Product Analytics: Optimizing User Experiences
iv) Construction Analytics: Your Blueprint to Success
Why Choose Eaglytics.co (https://eaglytics-co.com/)?
---
a) Proven Track Record: With a proven track record of success and a portfolio of satisfied clients across diverse industries, Eaglytics.co has established itself as a trusted leader in the field of digital marketing analytics.
b) Dedicated Support: Our team of experts is committed to providing unparalleled support and guidance every step of the way. Whether you have questions about data interpretation, need assistance with implementation, or require custom solutions, we're here to help.
c) Continuous Innovation: In an ever-evolving digital landscape, staying ahead of the curve is essential. That's why we're dedicated to continuous innovation, regularly updating our technology and methodologies to deliver cutting-edge solutions that drive results.
d) Transparent Pricing: We believe in transparency and fairness in all our dealings. Our pricing structure is straightforward and competitive, with no hidden fees or surprises.
In Conclusion:
In a world where data is king, https://eaglytics-co.com/ reigns supreme as your premier destination for data analytics solutions in digital marketing. With a commitment to excellence, innovation, and customer satisfaction, we're dedicated to helping businesses thrive in the digital age. Whether you're a small business or a multinational corporation, partner with Eaglytics.co and unlock the power of data to fuel your success.
How to use Online Marketing Technology to Improve Campaign Performance - Lowe...Online Marketing Summit
How to use Online Marketing Technology to Improve Campaign Performance
This session will share practical suggestions for getting the most out of the available online marketing technologies including web analytics, ad exchange management and search marketing bid management.
* Dawn Deal, Online Marketing Manager, Lowes.com
* Jeff Campbell, VP, Account Director, Resolution Media. (@CJeffCampbell)
Study programmatic and data in Spain DatmeanDatmean
Datmean just released the first study carried out in Spain about programmatic buying and data. The research points out where Spain stands on this subject and the challenges the country is facing in 2017
Digital Marketing Analytics Services - A complete solution guideEaglytics_Co
Unveiling Eaglytics.co: Your Premier Destination for Data Analytics Solutions in Digital Marketing
In today's digital age, where data reigns supreme, businesses are increasingly relying on analytics to drive informed decisions and enhance their marketing strategies. Among the myriad of companies offering data analytics solutions, Eaglytics.co (https://eaglytics-co.com/) stands out as a beacon of excellence. As a prominent player in the realm of digital marketing analytics, Eaglytics.co (https://eaglytics-co.com/) offers a comprehensive suite of services tailored to meet the diverse needs of modern businesses.
At Eaglytics.co (https://eaglytics-co.com/), we understand the pivotal role that data plays in shaping the success of digital marketing campaigns. With a team of seasoned experts and cutting-edge technology at our disposal, we empower businesses to harness the full potential of their data and unlock valuable insights that drive growth and innovation.
What Sets Eaglytics.co (https://eaglytics-co.com/) Apart?
---
1) Comprehensive Suite of Services
2) Customized Solutions
3) State-of-the-Art Technology
4) Robust Reporting and Insights
Our Range of Services:
---
i) E-commerce Analytics: Elevating Engagement and Conversion
ii) Digital Marketing Analytics : Your Partner for Holistic Growth
iii) App/Product Analytics: Optimizing User Experiences
iv) Construction Analytics: Your Blueprint to Success
Why Choose Eaglytics.co (https://eaglytics-co.com/)?
---
a) Proven Track Record: With a proven track record of success and a portfolio of satisfied clients across diverse industries, Eaglytics.co has established itself as a trusted leader in the field of digital marketing analytics.
b) Dedicated Support: Our team of experts is committed to providing unparalleled support and guidance every step of the way. Whether you have questions about data interpretation, need assistance with implementation, or require custom solutions, we're here to help.
c) Continuous Innovation: In an ever-evolving digital landscape, staying ahead of the curve is essential. That's why we're dedicated to continuous innovation, regularly updating our technology and methodologies to deliver cutting-edge solutions that drive results.
d) Transparent Pricing: We believe in transparency and fairness in all our dealings. Our pricing structure is straightforward and competitive, with no hidden fees or surprises.
In Conclusion:
In a world where data is king, https://eaglytics-co.com/ reigns supreme as your premier destination for data analytics solutions in digital marketing. With a commitment to excellence, innovation, and customer satisfaction, we're dedicated to helping businesses thrive in the digital age. Whether you're a small business or a multinational corporation, partner with Eaglytics.co and unlock the power of data to fuel your success.
How to use Online Marketing Technology to Improve Campaign Performance - Lowe...Online Marketing Summit
How to use Online Marketing Technology to Improve Campaign Performance
This session will share practical suggestions for getting the most out of the available online marketing technologies including web analytics, ad exchange management and search marketing bid management.
* Dawn Deal, Online Marketing Manager, Lowes.com
* Jeff Campbell, VP, Account Director, Resolution Media. (@CJeffCampbell)
Developing a customer data platform to provide omnichannel customer visibility for a retailer serving +100M households.
The Global Customer Insight team for one of the world's largest retailers, serving over 100M households, wanted to create a unified customer data platform to provide complete visibility across their customer's omnichannel touchpoints. Historically, the retailer had less than 50% visibility to their customer's omnichannel engagement. As a result, their analysis and data
scientists relied on data from multiple sources and legacy technology platforms to generate customer insights for stakeholders, resulting in reduced productivity, multi-day run-times, and incomplete insights
Learn more: https://www.tredence.com/services/customer-analytics
Briefly explain the importance and growth of programmatic advertising in the digital marketing landscape.
For a professional digital marketing agency in India, visit - adzmode.com
Visit website: http://loyalty.pobuca.com
Pobuca Loyalty is a platform that develops and grows repeat customers. It enables you to identify customers in all sales and marketing channels, map their journey, engage with them by using an omni-channel strategy, reward loyalty and predict future buying behaviors.
AUBG Lecture - Data & Analytics - Importance of data.pptxYasen4
Lecture at the American University in Bulgaria talking about the concept of the T-shaped marketer and the importance of data in making informed decisions.
AI and Machine Learning in Digital Marketing.pdfAmyDonovan18
Grow your business with the help of the best digital marketing training institute in Bangalore. NIDM's digital marketing classes in Bangalore specialize in: Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Web Designing, Graphic Designing, and more! If you're a student, you get a 100% placement guarantee upon course completion.
Boosting Your First-Party Data Strategy: Whys & HowsVWO
In this webinar, we’ll explore the critical role of first-party data in today’s landscape of mounting data privacy concerns and regulations.
Our expert speaker, Amaury from Welyft, will provide valuable insights and proven strategies to help you collect, analyze, and utilize first-party data to enhance customers’ experiences and optimize marketing efforts. You’ll gain a deeper understanding of navigating data privacy regulations while delivering personalized experiences that drive business success.
Whether you’re an entrepreneur, marketer, or business owner, this is a must-attend event to stay ahead of the curve and elevate your data strategy.
The purpose of this whitepaper is to enable businesses to automate their marketing efforts. With the landscape constantly evolving, it has become critical to place operations in auto-pilot mode to streamline a variety of functions, enabling teams to laser-focus their efforts on driving revenues.
Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...Valters Lauzums
Digital advertising, or paid media, encompasses the strategic deployment of online advertisements to reach target audiences efficiently and effectively. This includes any digital platform that supports advertising to deliver unique messages for any objective. Understanding the mechanics of digital advertising platforms, along with insights into audience behaviors and preferences, allows marketers to optimize their ad spend and achieve significant engagement and conversion rates. This lecture is for Advanced Digital & Social Media Strategy (MGMTX 466.05) at UCLA Extension.
iProspect's Future Focus 2018: The New Machine RulesiProspect
It's time to Focus on the Future. Based on interviews with over 250 global advertisers, we address the biggest trends you need to master in order to be prepared for The New Machine Rules. Download your copy now: http://bit.ly/2AirbwR
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Developing a customer data platform to provide omnichannel customer visibility for a retailer serving +100M households.
The Global Customer Insight team for one of the world's largest retailers, serving over 100M households, wanted to create a unified customer data platform to provide complete visibility across their customer's omnichannel touchpoints. Historically, the retailer had less than 50% visibility to their customer's omnichannel engagement. As a result, their analysis and data
scientists relied on data from multiple sources and legacy technology platforms to generate customer insights for stakeholders, resulting in reduced productivity, multi-day run-times, and incomplete insights
Learn more: https://www.tredence.com/services/customer-analytics
Briefly explain the importance and growth of programmatic advertising in the digital marketing landscape.
For a professional digital marketing agency in India, visit - adzmode.com
Visit website: http://loyalty.pobuca.com
Pobuca Loyalty is a platform that develops and grows repeat customers. It enables you to identify customers in all sales and marketing channels, map their journey, engage with them by using an omni-channel strategy, reward loyalty and predict future buying behaviors.
AUBG Lecture - Data & Analytics - Importance of data.pptxYasen4
Lecture at the American University in Bulgaria talking about the concept of the T-shaped marketer and the importance of data in making informed decisions.
AI and Machine Learning in Digital Marketing.pdfAmyDonovan18
Grow your business with the help of the best digital marketing training institute in Bangalore. NIDM's digital marketing classes in Bangalore specialize in: Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Web Designing, Graphic Designing, and more! If you're a student, you get a 100% placement guarantee upon course completion.
Boosting Your First-Party Data Strategy: Whys & HowsVWO
In this webinar, we’ll explore the critical role of first-party data in today’s landscape of mounting data privacy concerns and regulations.
Our expert speaker, Amaury from Welyft, will provide valuable insights and proven strategies to help you collect, analyze, and utilize first-party data to enhance customers’ experiences and optimize marketing efforts. You’ll gain a deeper understanding of navigating data privacy regulations while delivering personalized experiences that drive business success.
Whether you’re an entrepreneur, marketer, or business owner, this is a must-attend event to stay ahead of the curve and elevate your data strategy.
The purpose of this whitepaper is to enable businesses to automate their marketing efforts. With the landscape constantly evolving, it has become critical to place operations in auto-pilot mode to streamline a variety of functions, enabling teams to laser-focus their efforts on driving revenues.
Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...Valters Lauzums
Digital advertising, or paid media, encompasses the strategic deployment of online advertisements to reach target audiences efficiently and effectively. This includes any digital platform that supports advertising to deliver unique messages for any objective. Understanding the mechanics of digital advertising platforms, along with insights into audience behaviors and preferences, allows marketers to optimize their ad spend and achieve significant engagement and conversion rates. This lecture is for Advanced Digital & Social Media Strategy (MGMTX 466.05) at UCLA Extension.
iProspect's Future Focus 2018: The New Machine RulesiProspect
It's time to Focus on the Future. Based on interviews with over 250 global advertisers, we address the biggest trends you need to master in order to be prepared for The New Machine Rules. Download your copy now: http://bit.ly/2AirbwR
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. Market Challenges
Rapid shifts in privacy regulations and user preferences have made
traditional cookie-based tracking less effective.
3rd
Party
Cookies
Login Info
Email Address
Login Name
User Info
Gender
Name
Device Info
Type
CPU
Browser Info
Type
Version
Ad Info
Size
Identifier
OS Info
Size
Version
Regional Info
Language
Locale
Location Info
Coordinates
Zip
Web Info
Location
Timestamp
Open
Web
AT$ Pill
Hashed
Encrypted
Privacy-safe
FLoC
Cohort 1
Cohort ...
Cohort n
Walled
G
ardens
Google
Facebook
Amazon
Apple
90%
of Internet will be
Anonymous
90%
of Internet will be
Anonymous
61%
of market share
Google Facebook
61%
of market share
Google Facebook
5%
of IDFA enrolled in
Tracking
5%
of IDFA enrolled in
Tracking
3. Challenges with Traditional
Cookie-Based Tracking
Third-party Cookies Model
User clicks on an ad and
arrives on your site.
User browses your site
and reads about your
product/solutions.
User fills in a form on your
site and becomes a lead.
A 3-rd party cookie
records the lead event,
and sends it to Facebook
or Google.
Conversion is
logged in Facebook or
Google, fueling reporting,
targeting, and budget
optimization.
Ad Product Co.
82%
1 2 3 4 5
4. Challenges with Traditional
Cookie-Based Tracking
Although they cause a lot of controversy in privacy, it is the DSP owners who want
to make sure that they get what they pay for out of their web traffic:
These three demands do not seem that hard to answer, but with cookie-based tracking,
you are taking an educated guess at the precision of your data. Data is skewed in
numbers, and depending on your sample size, there is a large chance for error without
great precision in data, which cookie tracking does not have.
You need to know
exactly how much traffic
you are getting from
channels you pay for.
You need to know
exactly how much traffic
you are getting from
channels you pay for.
You need to know the
quality of the traffic you
are getting from
channels you pay for.
You need to know the
quality of the traffic you
are getting from
channels you pay for.
You would like to know
that the traffic you are
receiving is filled with
real people.
You would like to know
that the traffic you are
receiving is filled with
real people.
5. Challenges with Traditional
Cookie-Based Tracking
If you don't make a shift and continue to rely on cookies, you’ll face these challenges:
User clicks on an ad and
arrives on your site.
User browses your site
and reads about your
product/solutions.
User fills in a form on your
site and becomes a lead.
A 3-rd party cookie
records the lead event,
and sends it to Facebook
or Google.
Conversion is
logged in Facebook or
Google, fueling reporting,
targeting, and budget
optimization.
Ad Product Co.
82%
1 2 3 4 5
You’re already losing
conversations. 40%+ of
US internet browsers
use adblock today.
Apple blocks iOS
conversations. Google
goes cookieless
by 2024.
Pixels track all leads
not good leads. Bad
quality signals lead to
low quality results.
6. Context Enters the Game
Сontextual targeting offers a promising alternative by leveraging advanced
algorithms and content analysis.
Operates outside the
bounds of privacy
regulations and
browser-specific
restrictions.
Adheres to Regulations
and Restrictions
Feels natural to users if
they see relevant ads next
to content they’re
reading, listening to or
watching.
Makes Sense to
the End Users
Gets in front of many
people at a time and
gains a larger reach with
less frequency, and at
higher-value touch points.
Reduces
Ad Fatigue
Puts you in charge of
keywords, contextual
segments and tactics
to optimize your
approach.
Gives You
More Control
Provides better
opportunities to cast a
wider net from the start
and engage qualified
audiences.
Offers Broad
and Niche Reach
1
2
3
4
5
Strongly Agree Agree Neutral Disagree Strongly Disagree
Increasing use
of 3P data 23% 21% 32% 17% 8%
Increasing use
of 1P data 49% 33% 18%
From 2018 to 2021
of marketers find it
while delivering
to the
.
difficult to
achieve reach
right audience in the
right context
71%
of marketers plan to
&
.
increase
the scale of contextual
targeting find new
audiences
87%
7. Introducing AI-Powered
Cookieless White-Label DSP
Our new version of white-label DSP is a game-changing solution that leverages the
power of artificial intelligence to transform how brands connect with their audiences
and help them fully adapt to the cookieless environment.
Improved
Transparency
Transparent and
detailed information on
how your campaigns
are being targeted and
measured
Increased
Compliance
The platform is fully
compliant with privacy
regulations. No
individual user data is
required, respecting
privacy concerns.
Enhanced
Creativity
Creating more
engaging ad
experiences to capture
audience attention and
stand out from the
competition.
Machine Learning
Algorithms
to Optimize the
Performance
KPI-based price
optimization for CPM,
CPC, and CPA
campaigns.
Auto-Optimization
Tools to Reduce
Manual Work
Customizable Smart
alerts, the tool to stop
campaigns, and
optimization rules to
control traffic sources
based on performance
expectations.
10. Contextual Targeting Module
3 Contextual targeting
ensures that ads are aligned
with the user's interests and
the website's content.
3 Contextual targeting
ensures that ads are aligned
with the user's interests and
the website's content.
2 Reach the right audience
based on the relevance of
ad placements, without
relying on user cookies.
2 Reach the right audience
based on the relevance of
ad placements, without
relying on user cookies.
1 Leverage the power of
contextual analysis to
understand the content of
websites where ads will be
displayed.
1 Leverage the power of
contextual analysis to
understand the content of
websites where ads will be
displayed.
Contextual
Advertising
Content Category
Targeting
Contextual
Exclusions
Creative
Customization
OpenAI
Integration
Advanced
Reporting
Keyword
Targeting
12. Machine-Learning Algorithms:
Enhanced Campaign Optimization
Now, our DSP empowers advertisers with advanced data analysis, real-time
optimization, predictive insights, and continuous improvement.
Campaign Control with
Performance Expectations
ML-driven KPI-based
Price Optimization
Optimized KPI-driven campaigns
(CPM, CPC, CPA).
Dynamic adjusting of the bidding
strategies, ensuring optimal KPI
achievement.
An innovative tool allowing to manage
campaign’s bidding based on performance
expectations.
ML algorithms continuously assess campaign
data against predefined benchmarks.
Underperforming campaigns can be
automatically paused, optimizing budget
allocation and maintaining ROI.
Optimization Rules for
Traffic Sources
Advanced optimization rules feature harnesses
Machine Learning to control traffic sources
Algorithms adapt campaign distribution across
sources to maximize performance.
Campaigns are dynamically allocated to
sources that consistently deliver desired
outcomes.
Customizable
Smart Alerts
Customizable smart alerts keep advertisers
informed in real time.
Algorithms monitor campaign performance
against predefined thresholds and trigger
alerts for deviations.
Advertisers can respond promptly to any
unexpected changes, ensuring campaign
success.
13. AI-Powered Keyword Expansion
for Contextual Targeting
Our WL DSP leverages ChatGPT to expand keyword lists, providing users with a
comprehensive set of relevant keywords to precisely target their desired audience.
The user sets up a
contextual campaign.
The user sets up a
.
contextual campaign
Chat GPT generates a set
of additional similar
keywords.
Chat GPT generates a set
of
.
additional similar
keywords
The advertiser selects the
relevant keywords from
the expanded list for their
campaign, optimizing
audience reach and
relevance.
The advertiser selects the
from
the expanded list for their
campaign,
.
relevant keywords
optimizing
audience reach and
relevance
The user defines the
targeted audience.
The user defines the
.
targeted audience
DSP scans traffic and
obtains keywords related
to the target audience.
DSP and
related
to the target audience.
scans traffic
obtains keywords
14. About SmartyAds
SmartyAds is a that has been creating
programmatic solutions for demand, supply partners, and enterprises .
global programmatic development company
since 2013
As an award-winning digital advertising software developer, SmartyAds creates
for seamless trading within the programmatic ecosystem. Powered by
and , SmartyAd's
data-driven solutions easily cater to the needs of media buyers, publishers, ad networks, and
marketing agencies in any spot of the world.
innovative
ad tech solutions AI,
machine learning, the latest ad tech industry technological innovations
15. Our Offices
United States
1201 N. Orange Street,
Suite 762Wilmington,
New Castle County,
DE 19801.
United
Kingdom
122-126 Tooley Street
London SE1 2TU
Konstantynivska Str.
1/2 Kyiv, 04071
Ukraine