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Fragrance foundation breakfast 2015 final
The document presents a market overview by Mike Ramseyer, CEO, highlighting the company's extensive data solutions that cover 90% of the beauty market and provide insights from real-time data and historical sources. It includes advertising expenditures, consumer engagement, and innovations within the fragrance industry, showcasing trends from 2006 to 2014. The report emphasizes the importance of understanding consumer behavior and the effectiveness of promotional strategies.
Fragrance foundation breakfast 2015 final
- 1. Mike Ramseyer Founder& CEO A presentation to THE MARKET THE BRANDS THE MEDIA 3rd February 2015
- 2. our pedigree &heritage • Deliver solutions to 90% of the beauty market • Recognised as the industry standard for market insight • Set a standard by which others are measured • Real time data from 80M websites • 10 years of historical data from 600 publications • Constantly evolving and developing products to meet our clients needs • Historical pricing and promotional data across retailers • Building digital communities
- 3. who do wework with? ….plus quite a few more….
- 4. COLLECT CLARIFY CONNECT DISTILLINGKNOWLEDGE FROM THE NOISE
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- 6. 9 years offragrance editorial 2499 2415 2921 2590 2788 2849 2838 2470 2279 800 1300 1800 2300 2800 3300 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 Qtr3 Qtr4 2006 2007 2008 2009 2010 2011 2012 2013 2014 Consumer & national press fragrance mentions For clarity within the graph the values shown are only for the number of mention’s peaks
- 7. 9 years offragrance advertising Consumer & national press fragrance ad spend est at rate card £22,004,465 £29,093,756 £30,064,343 £25,496,509 £27,737,822 £30,969,199 £30,530,226 £28,118,066 £28,555,023 £5,000,000 £10,000,000 £15,000,000 £20,000,000 £25,000,000 £30,000,000 £35,000,000 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 Qtr3 Qtr4 2006 2007 2008 2009 2010 2011 2012 2013 2014 For clarity within the graph the £s values shown are only for the spending peaks
- 8. 2014 v 2013fragrance PR / advertising
- 9. 2014 fragrance newproducts 765
- 10. 2006 to 2014 2006v 2014 fragrance consistency
- 11. 2014 PR 2014ADV 1 Estee Lauder Companies 1 Procter & Gamble Prestige 2 LVMH 2 Coty UK Ltd 3 Coty UK Ltd 3 Kenneth Green Associates 4 Kenneth Green Associates 4 L'Oreal Group 5 L'Oreal Group 5 LVMH 6 Procter & Gamble Prestige 6 Puig UK 7 Chanel 7 Chanel 8 Puig UK 8 Estee Lauder Companies 9 Elizabeth Arden Inc 86%68% 2006 v 2014 fragrance consistency
- 12. 2006 to 2014fragrance cumulative CONSUMER PRESS PUBLISHERS PR PAGES ADV REVENUE 1 Hearst Conde Nast 2 Bauer Hearst 3 Conde Nast IPC Southbank 4 IPC Southbank Bauer 5 IPC Media ShortlistMedia 6 Hello Limited Hello Limited 7 Northern & Shell IPC Media 8 ShortlistMedia Redwood Publishing 9 Harrods Media Harrods Media 10 Wonderland Magazine Northern & Shell
- 13. 2014 fragrance consumertitles 1st = PR mentions 1st = Ad spend
- 14. 2014 fragrance topproducts / consumer press 1st= for PR mentions 1st for ad spend
- 15. 2015 fragrance PRJanuary +7%
- 18. 2014 fragrance innovationfor Christmas
- 19. Your initials here Advertwith the viewer’s name + initials on bottle Interactive advertising + alert where ad will appear + directions to nearest stockists
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- 22. 2014 fragrance innovationfor Christmas
- 23. First use ofa # in a Chanel ad #theonethatiwant
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- 25. 2014 fragrance innovationfor Christmas
- 26. #debslovestory Pont des ArtsParis Create your own ‘lock’
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- 29. 2015 innovation forthe fragrance industry www.rise.global/beauty #beautyindex
- 30. Promotion Discovery Q4 2014 Octoberto December top line findings* 1 x company 32% of SKUs on promotion 2 x retailers 35% of time running promotions 1 x retailer 42% was average discount December * Boots Flat-lined TFS 3.68% increase 6 x retailers 6.71% increase *Sample: Female EDP 30ml 6 companies 8 brands 2,000 fragrance SKUs in 8 retailers
- 31. Discover Share Buy Understand the consumer’sshopping intent Reviews, wish lists , friends, pricing alerts 5,000 retailer partners 86,000 beauty products 14,000 fragrance products
- 32. 2015 monthly insightreports