This document summarizes key points from a presentation on shifting media consumption trends and strategies for media companies. It notes that most legacy media like newspapers and TV have seen declines in time spent and dollars as internet and mobile usage has grown. OTT consumption via devices like Roku is rapidly increasing and projected to be over 2 hours per day on average by 2020. By 2017, the number of US connected TV households surpassed cable households. The presentation recommends two big ideas for media companies: 1) Transforming print-centered newsrooms into video-driven ones using existing resources, and 2) Creating an OTT linear streaming channel at a local TV station to generate new audience and revenue. Metrics shown include large growth in video plays and watch
Your future TV experience won't look anything like it does today, but are people really cutting the cord? Will we ever have a la carte cable TV? Which disruptions are shaping the future of television? Presentation to Refresh Dallas on June 14, 2012.
This GlobalWebIndex Presentation is designed to cut through the hype and build understanding on how consumers will interact with their TV sets in the future.
It's the Battle of the Century, and the front line is in our living room. Billions are at stake as Media giants, Tech titans and Internet innovators revolutionise the Future of TV.
The Future of TV
Présentation donnée dans le cadre du MIC (10/12/2012)
Short overview of future tendances about television with focus on Social TV / Second Screen.
One word to keep in mind : Content
Content is the core & main concept of the future of TV
With growing influence of web and more time spend by users staying connected - what would be the future of television? This is my guess how the Television will adapt to going influence of Internet.
Your future TV experience won't look anything like it does today, but are people really cutting the cord? Will we ever have a la carte cable TV? Which disruptions are shaping the future of television? Presentation to Refresh Dallas on June 14, 2012.
This GlobalWebIndex Presentation is designed to cut through the hype and build understanding on how consumers will interact with their TV sets in the future.
It's the Battle of the Century, and the front line is in our living room. Billions are at stake as Media giants, Tech titans and Internet innovators revolutionise the Future of TV.
The Future of TV
Présentation donnée dans le cadre du MIC (10/12/2012)
Short overview of future tendances about television with focus on Social TV / Second Screen.
One word to keep in mind : Content
Content is the core & main concept of the future of TV
With growing influence of web and more time spend by users staying connected - what would be the future of television? This is my guess how the Television will adapt to going influence of Internet.
Fallon Brainfood: TV 2.0 – Scenarios for the Future of TelevisionAki Spicer
What happens when the television we've all come to know and love begins to embrace the audience expectations wrought upon it by the Internet, mobile and social participation? You get TV 2.0: a more personal, social and participatory engagement.
Fallon's Aki Spicer, Director of Digital Strategy, Rocky Novak, Director of Digital Development, and Jacob Abernathy, Creative Technologist will reveal their hopeful vision for television's future, and outline 5 scenarios that demonstrate how TV 2.0 will evolve the ad model and commercial creativity.
*Originally presented to Minnesota Broadcasters Association in Dec 2010.
A prophets view on the nearby future of TV: connected TV. How television becomes smart and connected by adding computer & internet features. Presentation by Björn Joos, partner at prophets.
The ‘Future of TV’ outlines Mindshare's view on the evolution of TV and video, and the likely implications for broadcasters and advertisers.
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
TV 2020 – Five years that will change TV like never beforeChristophe Rufin
Based on Comcast's recent comments that "TV will change more in the next 5 years than it has in the last 50", telcos could rule TV and home entertainement more than ever by 2020. Here’s why. Presented at the Connected TV World Summit, June 2014. #CTVS14
LUMA's Upfront Summit Keynote: "The Future of TV"LUMA Partners
LUMA Partners presents “The Future of TV,” as presented at the Upfront Summit conference on February 4, 2016. This presentation reviews some of the key topics discussed at the conference: the rise of digital video, the traditional TV model, and convergent video.
A presentation from way back in October 2004 at XMediaLab. This pre-dates YouTube but refers to the in-coming tidal wave, audience centric thinking and its final section about the very relevant now, portability and interoperability of personal profiles.
From the Perspective of a Founder - Creative Commons/ Magnatune/ Bookmooch - ...guestf94ca4
John Buckman speaks from his experience as a founder of multiple companies - Bookmooch, Magnatune and recently his activity on the Board at Creative Commons
Fallon Brainfood: TV 2.0 – Scenarios for the Future of TelevisionAki Spicer
What happens when the television we've all come to know and love begins to embrace the audience expectations wrought upon it by the Internet, mobile and social participation? You get TV 2.0: a more personal, social and participatory engagement.
Fallon's Aki Spicer, Director of Digital Strategy, Rocky Novak, Director of Digital Development, and Jacob Abernathy, Creative Technologist will reveal their hopeful vision for television's future, and outline 5 scenarios that demonstrate how TV 2.0 will evolve the ad model and commercial creativity.
*Originally presented to Minnesota Broadcasters Association in Dec 2010.
A prophets view on the nearby future of TV: connected TV. How television becomes smart and connected by adding computer & internet features. Presentation by Björn Joos, partner at prophets.
The ‘Future of TV’ outlines Mindshare's view on the evolution of TV and video, and the likely implications for broadcasters and advertisers.
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
TV 2020 – Five years that will change TV like never beforeChristophe Rufin
Based on Comcast's recent comments that "TV will change more in the next 5 years than it has in the last 50", telcos could rule TV and home entertainement more than ever by 2020. Here’s why. Presented at the Connected TV World Summit, June 2014. #CTVS14
LUMA's Upfront Summit Keynote: "The Future of TV"LUMA Partners
LUMA Partners presents “The Future of TV,” as presented at the Upfront Summit conference on February 4, 2016. This presentation reviews some of the key topics discussed at the conference: the rise of digital video, the traditional TV model, and convergent video.
A presentation from way back in October 2004 at XMediaLab. This pre-dates YouTube but refers to the in-coming tidal wave, audience centric thinking and its final section about the very relevant now, portability and interoperability of personal profiles.
From the Perspective of a Founder - Creative Commons/ Magnatune/ Bookmooch - ...guestf94ca4
John Buckman speaks from his experience as a founder of multiple companies - Bookmooch, Magnatune and recently his activity on the Board at Creative Commons
Visiware Companion Screen Solutions for Radio @ Radio 2.0 2013ACTUONDA
Keynote – La révolution du second-écran
Comment enrichir l'expérience des auditeurs, améliorer l'audience et renforcer l'expérience de marque ?
Par Colas Overkott (Visiware)
‘Radio Augmentée et Publicité’ : La 3ème édition des Rencontres Radio 2.0 a eu lieu le 15 Octobre à l’INA Paris
Toutes les infos sur : www.rr20.fr/
250 professionnels / 50 intervenants
10 keynotes / 3 tables rondes / 12 workshops
Grands Prix Radio 2.0 / La Radio des Rencontres
L’objectif de ces Rencontres est de participer au développement du secteur de la radio 2.0 à travers un événement qui regroupe des professionnels autour de présentations, débats, workshops et de partage d’expériences.
Cette journée (6ème édition entre la France et l’Espagne) est également l’occasion de communiquer autour de la radio 2.0 afin de mettre en valeur ses qualités à la fois en termes d’innovation, d’opportunités économique et créatives.
3 grands sujets au programme en 2013 :
- Social radio & Transmedia : Quelle forme de narration transmedia attendent les auditeurs connectés sur les réseaux ?
- Radio augmentée et Second Ecran : Comment enrichir l’expérience audio des auditeurs sur toutes les plateformes, sur tous les écrans ?
- Musique et Publicité : Comment la musique, territoire des marques, est-elle préemptée par les annonceurs ?
Ces rencontres professionnelles s’adressent à l’ensemble des acteurs du secteur :
- Editeurs de services de radio en ligne (FM, webradios, agrégateurs), plateformes de streaming, fournisseurs de services audio en ligne
- Agences média, studio de création, régies publicitaires, annonceurs
- Fournisseurs de technologies et des services, consultants, experts, développeurs, chercheurs
- Institutionnels, investisseurs et journalistes/influenceurs
Date : 15 octobre 2013, à l’INA, 83 rue Patay 75013 Paris. M° 14 – Biblio F Mitterrand
Co-organisées par Actuonda, AdsRadios, INA Expert
- Partenaires Platinum : Visiware, Civolution
- Partenaires Gold : Médiamétrie, Kantar Média, Radio France, Le Mouv', Deezer, Spotify, Music Story, Triton Digital
- Partenaires Média : La Lettre Pro de la Radio, Offremedia, Frenchweb, Satellinet, Media+ Edition Multimedi@, RadioPub
- Partenaire Grands Prix : Adswizz
- La Radio des Rencontres : Mediameeting, Save Diffusion, Wheatstone, Multicam Systems
- Autres Partenaires : Radioline, Radionomy, Bobler, Havas Media, la SACEM, Le Salon de la Radio
Pour rester informé, suivez-nous sur :
Twitter @Radio_20 : twitter.com/Radio_20
Facebook Radio20Paris : www.facebook.com/radio20paris/
linkedIn Groupe Radio 2.0 : www.linkedin.com/groups?about&…k=anet_ug_grppro
Pour plus d'information contactez Nicolas Moulard (Actuonda) moulard@actuonda.com
Site web : www.rr20.fr/
Presentation from Online Tuesday, Amsterdam, 9 September 2014. Discusses new ways of online reinforcing TV, and vice versa: multi screen, second screen, social TV and transmedia. Special focus on interactive TV & game shows.
Video Convergence Powered by Extreme ReachExtreme Reach
Extreme Reach is the only industry platform offering true video convergence for broadcast and digital advertisers. Take a few minutes to go through our presentation to learn more, and see how you can benefit from converging broadcast and digital video advertising.
Each slide contains notes to help clarify slide content. To view this notes while accessing the presentation through slideshare, please scroll down and click "Show Notes for Slide #" which is located below. Otherwise, please save/download the presentation and open it in PowerPoint to view associated notes.
For more information, please contact sales at ExtremeReach dot com.
Reach The Streaming Audience with Video Advertising on RokuTinuiti
Some topics we’ll discuss:
How to advertise on Roku, America’s #1 TV streaming platform
How OneView Ad Platform marketers can reach more than 4 in 5 homes in America
Unique audience targeting options
Available ad types on Roku
Roku ad measurement and optimization
Tinuiti’s native approach to OTT Video
ValueClick Media's Director of Video Strategy, Dan Alexander, offers four tips for cross-platform marketers to maximize their digital video ROI. Before digital video, TV was one of the few visual mediums where advertisers knew that when they bought air time, they were getting a specific audience, at a precise time, for a determined spend. While navigating the current video landscape can be unnerving for both traditional and digital marketers – often unsure of what they are getting in return for their time and spend – digital video is where top brands are progressively allocating their advertising budgets.
Now is the time to grow your video comfort zone to meet increasing demand. Learn the 4 essential questions to ask your video ad provider.
Blurring the Lines Between TV and Digital MediaPost
Video is the most effective storytelling medium in the digital world, but even the best marketers can’t escape the challenge of device fragmentation. It’s the one thing holding many advertisers back from successfully telling a holistic brand story and properly attributing conversions.
In truth, the solution to this problem is straightforward — it’s all in the data. As brands embark on their digital transformation and are creating and owning more customer data, how can you apply it and create more media accountability? A common denominator, something that transcends both TV and digital to create the connection between a single user and all of their devices is required. The data exists, the technology is there, a fundamental shift in how we approach video marketing starts now.
The paid TV market is on the precipice of a fundamental change. Internet and mobile video are challenging traditional cable TV for the attention of viewers worldwide. Consumers are demanding more personalized, unfettered content and video service providers must deliver.
3. Most Legacy Media Has Lost Time and
Dollars Spent...Internet & Mobile Have
Grown Both
4. Source: Source: Nielsen, Media Dynamics, comScore, ZenithOptimedia forecasts
eMarketer, The Diffusion Group
Time with OTT is projected to
be 2 hours and 42 minutes a
day per person by 2020.
OTT Consumption is Rapidly Growing,
While Traditional Media Sees Declines
0
5
10
15
20
25
30
35
40
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Newspapers Consumption per Day
(minutes)
TV
Newspapers
OTT
0:00
1:12
2:24
3:36
4:48
6:00
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Average Media Consumption per Day
(HH:MM)
Mobile Desktop/laptop TV Radio Newspapers Magazines OTT
6. The Audience
HAS Shifted
By 2020, there will be 97.7
million US connected TV
households, up from 88.7
million in 2016.
73.8
88.7
92.5
94.9 96.3 97.7
60.7%
72.5%
75.1% 76.6% 77.3% 77.9%
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
120.0%
0
20
40
60
80
100
120
2015 2016 2017 2018 2019 2020
Connected TV households % of total households
Note: Connected TVs are TV sets connected to the internet through built-in internet
capability or through another device such as a Blu-ray player, game console or set-
top box (e.g., Apple TV, Google Chromecast, Roku).
Source: eMarketer, Oct 2016
7. CONTENT
text, photo, video, audio
LEGACY NEO-LEGACY OTT SMART TV
GAME
CONSOLES
Audio
Cable TV Web/Tablet Roku Samsung X Box Alexa
Print Mobile Fire Vizio PlayStation Google Home
Apple LG WII
Sony
Opera
Calkins Media Content Distribution Strategy
Currently or soon to be
publishing on these platforms
8. Why Video? Why Now?
Video advertising spend is growing
Source: Borrell
$22.97
$32.62
$48.26
$69.50
$82.68
$98.58
$112.10
2011 2012 2013 2014 2015 2016 2018
VIDEO ADVERTISING (IN MILLIONS)
CALKINS MEDIA MARKETS
9. Source: webtrends, Nov 2016
Time Spent with OTT is SIGNIFICANT
95%
[CATEGORY
NAME]
[VALUE]
Hours
2%
[CATEGORY
NAME]
[VALUE]
Hours 3%
[CATEGORY
NAME]
[VALUE]
Hours
Total Time Spent Viewing Video by Platform
November 2016
10. 2.1
1.8
OTT devices TV Set-top boxes
Average Number of Devices
in U.S. Households
Source: Leichtman Research Group
February-March 2016
Note: OTT devices include smart TVs and streaming media devices that connect a television
to the Internet. Set-top boxes are the boxes that pay TV companies rent out to subscribers.
Among all U.S. households, the mean
number of streaming-capable devices is
2.1 per household, compared to 1.8 pay
TV set-top boxes.
OTT Devices Outnumber Cable Boxes
11. 56.5 57.2 57.6 56.2 55.1 54.8 54.5 53.9 53.2 52.4
18.0
21.7
27.0
41.2
56.0
73.8
88.7
92.5 94.9 96.3
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Cable and Connected Households
(in millions)
Cable TV households Connected TV households
Streaming Households Surpass the
Number of US Cable Households
Source: eMarketer, Oct 2016
Note: Cable TV: households with a subscription to cable TV service
Connected TV: households with at least one connected TV set, where at least one person of any age uses the internet through a connected TV at least once per month
12. Among Households in the Calkins Media Markets
Source: Scarborough, 2016; Simmons, Spring 2016
Streaming Has Caught Up to Cable
in the Calkins Media Markets as Well
202,531
446,379
726,776
Cable Company #2
Cable Company #1
Uses a Streaming Service
14. BIG IDEA 1
To take a print-centered
newsroom and transform it into
a video-driven newsroom using
existing people and dollars.
15. Newsroom People
Training & Development
Drew Berry & Associates, LLC
300 E. Lombard St.
Suite 840
Baltimore, MD 21202
410-814-7555
drew@drewberryassociates.com
Drew Berry
A two-time Emmy Award-winning President of Drew Berry
& Associates, LLC, which is a media consulting agency
Berry has more than 25 years of experience in the
television news industry in numerous markets including
New York City, Philadelphia, Dallas, Atlanta and New
Orleans. He won his Emmys in his role as news director
for CBS in Philadelphia
Berry's experience includes teaching and practicing
journalism as well as major involvement on various boards
and committees
16. Nuts and Bolts
iPhones for newsroom staff
HD cameras
Editing stations
Portable lights
Microphones
Tripods
In-house studio
Tricaster editing station
Consultant for shows
Consultant for news video
In-house development of journalists
Journalists trained to date; 100+
17. Show Development
James Andrew Miller
Award-winning journalist who has worked in politics, media, and
entertainment in a career spanning more than 30 years
Executive VP of Original Programming for USA Network
Producer with CBS News and Senior Executive Producer
of both Anderson Cooper 360 & Paula Zahn Now
Author of the recently released NYT best selling book Powerhouse, The
Untold Story of Hollywood’s Creative Artists Agency, Those Guys Have
All the Fun, Inside the World of ESPN, and Live From New York, An
Uncensored History of Saturday Night Live, His first book, RUNNING IN
PLACE: Inside the Senate, was also a bestseller.
18. 64 Hours of Video Published in October
Source: Limelight Analytics
393 396 398
415
620 613
526
437
539
649
688
13.0 14.3 14.5 15.7
32.1
25.9
24.3 23.0
26.0
30.4
64.3
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
0
100
200
300
400
500
600
700
800
Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16
HoursofVideoContent
#VideosPublished
Videos Published Hours of Content
19. Calkins Print Video Plays Across All Devices
Source: Webtrends
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
Total Video Plays
Calkins Print Properties
20. Calkins OTT Apps
Distribution platforms for digital video streamed to your TV via the
internet
Roku Amazon FireTV Apple TV
21. Calkins Philly: Comcast & Verizon VOD
Partnership
Distribution is for entire Philadelphia DMA
22. BIG IDEA 2
Creating an OTT linear stream at a
local broadcast TV station to
generate additional audience and
revenue using existing resources.
23. VOD/Video on Demand Math Example
• 100,000 monthly video views
• $25/CPM, 100% sold out
• Monthly Revenue - $2,500, Annualized Revenue - $30,000
Business Models: VOD vs Linear Math
24. Linear TV Math Example:
Based on 40 content minutes/20 (30 sec) ad minutes per hour
Ad Units/
Hour
Ad Units/
Day
Ad Units/
Year
Revenue/
Year
@$1/Spot 40 960 350,400 $350,400
@$5/Spot 40 960 350,400 $1,752,000
Business Model: VOD vs Linear Math
25. Trend of Roku, Amazon Fire and Apple TV
Cumulative Downloads at One Local TV Station
Source: webtrends, iTunes, Amazon Developer, Roku Developer
0
50,000
100,000
150,000
200,000
250,000
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16
TOTALVIEWTIME(HOURS)
DOWNLOADS
DOWNLOADS AND TOTAL VIEW TIME
DOWNLOADS TOTAL TIME
Linear Channel
Soft Launched 10/15
Linear Channel
Hard Launch Jan
26. Source: Webtrends, November 2016
Mobile
12%
Desktop
9%
OTT
79%
Share of Total Plays
[CATEGORY
NAME]
[PERCENTAG
E]
(3M, 40S)
[CATEGORY
NAME]
[PERCENTAGE]
( 11M, 1S)
[CATEGORY
NAME]
[PERCENTAG
E]
(1H, 37M)
Share of Total Time
(with avg. view time per session)
Linear Drives Engagement
27. Source: Webtrends, November, 2016
0
500
1,000
1,500
2,000
2,500
3,000
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
12:00AM
1:00AM
2:00AM
3:00AM
4:00AM
5:00AM
6:00AM
7:00AM
8:00AM
9:00AM
10:00AM
11:00AM
12:00PM
1:00PM
2:00PM
3:00PM
4:00PM
5:00PM
6:00PM
7:00PM
8:00PM
9:00PM
10:00PM
11:00PM
WebsitePlays
OTTPlays
LIVE STREAM PLAYS BY HOUR
OTT Live Stream Plays Website Live Stream Plays
TV is the NEW TV
AM PM
28. Good News
• Gateway to cable carriage, low power OTA, virtual MVPDs
• Legacy TV sales reps can sell it
• Preserves legacy TV pricing model
Bad News
• Traditional TV syndicators don’t have rules yet
• It’s hard and requires a lot of planning
• There is a hard cost (bandwidth) associated with delivery that scales quickly
Linear OTT Facts