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This document discusses The Package Builder, a tool that allows destinations to create vacation packages combining attractions, hotels, and activities. It enables collaboration between tourism boards and businesses, provides discounts for travelers, and generates revenue for destinations. The Package Builder maintains up-to-date content, supports online marketing, and provides transaction capabilities and inventory management for participants.
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Middlemen play an important role in the tourism industry by acting as intermediaries between consumers and suppliers. Various middlemen include travel agencies, tour operators, and online travel agencies. They perform key functions like providing information to customers, making reservations, assembling travel packages, and marketing excess inventory. Using middlemen has advantages for both consumers and suppliers by reducing costs and providing expert assistance with trip planning and booking.
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Tdc
- 1. Ron Simoncini TDC and The Package Builder Scott Reimels
- 2. • Online Marketing • Conventional Marketing and Publicity • Package Builder Destinations – Meadowlands – Great Barrier Reef – TDC
- 3. • International appeal • Growing eco tourism market • Value • Rediscovery • Unique Among Islands • Destination similarities
- 4. • Tourism Board – Cohesion within the destination – Economic development – Differentiate from other destinations – News generator – Quantifiable results – Receptor • Attractions and Hotels – Collaborative tool – Discounting vehicle – Utilizes generally available inventory – eCommerce enabled • Travelers – Control over their vacation – Earn discounts – Virtual discovery – Convenient transaction – Certainty of available attractions
- 5. • Revenue growth in your destination • Maintains data and information with 24/7 content management • The basis for efficient online marketing • Infinite package creation promotional potential • Allows universal participation with all destination assets regardless of size • Provides inventory management for all participants • Provides transactional capacity – Proprietary systems such as Sabre – Inventory management systems such as BPT – Utilizing vouchers • Scalable and anticipates growth • Sensitized to niche marketing
- 6. • Promotional Spots – Revenue generating – Additional exposure • Package Listings – Title – Travel Dates – Overview – Participating Hotels
- 7. • Package overview • Package price • Package details • Offer details • Offer price
- 8. • Further listings of the offers that are within the package • The participating hotel(s) for this package • A Book Now button
- 9. • Package/Itinerary review • Easy check out process • Enter Billing information one time
- 10. • Printable online itinerary • Contact Information for individual destinations provided • Confirmation emails from each provider • Air Affiliate Program
- 11. Advanced Destination Editing Platform • Online presence • 24/7 accessibility • Easy to use Content management System
- 12. • Enhance Internet Presence Strategy
- 13. • Where does this program belong? • Is it a component of an existing site or a complete redesign? • Training or service organization • Collateral marketing program for launch – Graduate from an Online only launch – Burst with a Package builder as the center piece of an integrated campaign