2. What are THE MOST IMPORTANT
FACTORS DETERMINING selection OF a
destination?
1. Geographical location and Accessibility
2. Cost
3. Attractiveness of the destination
4. High Quality MICE Infrastructure
5. Security
6. Unique off-site venues
7. Walkability within the destination
8. Efficient public transport
3. What would convince you to
organise an event in a destination?
1.Support of a local host or organiser
2.Creative and high-quality social
programme
3.Financial support from the city
4.Proactive approach of the local CVB
5.Marketing and PR support from the city
4. Are there any absolute issues which
disqualify a destination?
• Medical associations and pharma events are
now required to use “compliant” venues and
destinations
• EFPIA - www.efpia-e4ethics.eu
• EUCOMED - http://www.eucomed.be/key-
themes/ethics/ethicalmedtech
5. How do you measure success for your events
and if a hotel, venue, DMC or the destination is a
success for you?
• Measurement of success is surprisingly
unscientific
• Most associations will undertake a post event
survey with disappointing response rate
• For the Organiser (PCO or Association)
Success is mainly determined by the number
of delegates, sponsors and exhibitors
attending and the profitability of the event
6. other important points
Are the issues of subvention, added value (however this is
defined), speed of response, flexibility, and transparency now more
important than ever?
• Subvention – BIG DEAL !!!
• Service offering – Vital
• Transparency – There is a gap to be bridged – Ethics and cultural
differences in business practice need to be addressed in
Association bidding procedures.
7. other important points
-Relatively unknown destination
-Hotel Rooms
-Fiscal Issues – eg VAT reclaim
-Security ??
-Association trends and market must be understood
KNOW YOUR POSITION AND MARKET ACCORDINGLY
