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Innovation and knowledge transference in a 
cluster user-driven innovation perspective – the 
Inovcluster experience 
Teresa Paiva 
Academic 2: Industrial Trends, Innovation and the Cluster Ecosystems 
11 November 2014
Innovation and knowledge 
transference in a cluster user-driven 
innovation perspective – the 
Inovcluster experience 
Teresa Paiva 
Cláudia Domingues
OVERVIEW 
• Who we are 
• Theoretical framework 
• Model of knowledge and innovation transfer 
• Case study
4 
Cluster 
Agro-Industrial do Centro 
WHO WE ARE 
4
Associates 
5
6
Milk and dairy products 
Wine and vine 
Olive oil 
Fish 
Cereals 
Meat 
Fruits and vegetables 
Honey 
7 
INTERVENTION SECTORS
8 
COMPLIMENTARY SECTORS 
COLD PACKAGING LOGISTICS EQUIPMENT 
SUPPLIERS 
QUALITY 
CONTROL 
TERRITORIAL AND 
SECTORIAL 
MARKETING 
DESIGN, LOCAL 
LABELLING
Enterprises Main Difficulties 
9 
Lack of competences 
and abilities on 
innovation 
management and 
research
Collective 
Strategy 
Efficiency 
Network Governance and Regional 
Branding 
Platforms for Innovation and 
Intermediation and Scientific and 
Technological Transfer 
Organizational Competencies and 
Qualification of Human Capital 
10 
Strategic Axes
11
12 
Theoretical framework 
Innovation 
type 
• price competition 
• new research and 
technology 
• non-recognised 
consumer needs 
Market 
orientation 
• Increase market 
competitiveness 
• Consumer trends 
European 
guidelines 
• Smart specialization 
• Services innovation
13 
User-driven Innovation Process
14 
MODEL 
Cluster Network
15 
Induced mechanism for creating 
added value cycles
Relationship between knowledge 
and value within Inovcluster context 
16
17 
User-driven activities and IDT 
projects
18 
CASE STUDY 
Innovation market 
driven 
Market study 
development 
Search for the right 
partner to help 
business need
Relationship between knowledge and value: 
19 
Inovcluster/ HEI partner and Dão Sul
20 
New product and new market 
New market niche identified 
Brand positioning adjustment 
Production and sales definition
21 
CONTACTS 
Teresa Paiva 
tpaiva@ipg.pt 
Cláudia Domingues 
claudiadomingues@inovcluster.com 
Luis Pinto de Andrade 
luispa@ipcb.pt 
geral@inovcluster.pt 
www.inovcluster.pt 
Edifício do Centro de Apoio Tecnológico Agro-Alimentar 
Zona Industrial de Castelo Branco, Rua A 
6000-459 Castelo Branco 
Tel. +351 272 349 100 Fax. +351 272 349 101

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TCI 2014 Innovation and knowledge transference in a cluster user-driven innovation perspective – the Inovcluster experience

  • 1. Innovation and knowledge transference in a cluster user-driven innovation perspective – the Inovcluster experience Teresa Paiva Academic 2: Industrial Trends, Innovation and the Cluster Ecosystems 11 November 2014
  • 2. Innovation and knowledge transference in a cluster user-driven innovation perspective – the Inovcluster experience Teresa Paiva Cláudia Domingues
  • 3. OVERVIEW • Who we are • Theoretical framework • Model of knowledge and innovation transfer • Case study
  • 4. 4 Cluster Agro-Industrial do Centro WHO WE ARE 4
  • 6. 6
  • 7. Milk and dairy products Wine and vine Olive oil Fish Cereals Meat Fruits and vegetables Honey 7 INTERVENTION SECTORS
  • 8. 8 COMPLIMENTARY SECTORS COLD PACKAGING LOGISTICS EQUIPMENT SUPPLIERS QUALITY CONTROL TERRITORIAL AND SECTORIAL MARKETING DESIGN, LOCAL LABELLING
  • 9. Enterprises Main Difficulties 9 Lack of competences and abilities on innovation management and research
  • 10. Collective Strategy Efficiency Network Governance and Regional Branding Platforms for Innovation and Intermediation and Scientific and Technological Transfer Organizational Competencies and Qualification of Human Capital 10 Strategic Axes
  • 11. 11
  • 12. 12 Theoretical framework Innovation type • price competition • new research and technology • non-recognised consumer needs Market orientation • Increase market competitiveness • Consumer trends European guidelines • Smart specialization • Services innovation
  • 14. 14 MODEL Cluster Network
  • 15. 15 Induced mechanism for creating added value cycles
  • 16. Relationship between knowledge and value within Inovcluster context 16
  • 17. 17 User-driven activities and IDT projects
  • 18. 18 CASE STUDY Innovation market driven Market study development Search for the right partner to help business need
  • 19. Relationship between knowledge and value: 19 Inovcluster/ HEI partner and Dão Sul
  • 20. 20 New product and new market New market niche identified Brand positioning adjustment Production and sales definition
  • 21. 21 CONTACTS Teresa Paiva tpaiva@ipg.pt Cláudia Domingues claudiadomingues@inovcluster.com Luis Pinto de Andrade luispa@ipcb.pt geral@inovcluster.pt www.inovcluster.pt Edifício do Centro de Apoio Tecnológico Agro-Alimentar Zona Industrial de Castelo Branco, Rua A 6000-459 Castelo Branco Tel. +351 272 349 100 Fax. +351 272 349 101

Editor's Notes

  1. Levar apa mundial O mapa mostra que a localização dos seus associados é maior junto da sua sede, em Castelo Branco, mas existem também associados na região de Cantanhede, como a Adega Cooperativa de Cantanhede ou o Biocant. A Inovcluster conta neste momento com 118 associados distribuídos conforme gráfico apresentado. (caso alguém pergunte: Para se ser associado basta enviar um email para geral@inovcluster.pt a solicitar os documentos de intenção de adesão. Estes documentos devem ser enviados preenchidos, devem ser enviados à Direção da inovcluster que efetuar a proposta junto da próxima assembleia geral no mês de abril e que se pronunciará sobre o interesse do novo membro para a rede. Só a partir dessa data e apos aprovação da assembleia, será considerado associado. Os preços são 50€ de joia no 1º ano e entre 150€ a 250€ dependendo da dimensão da empresa nos anos seguintes) A Inovcluster tem desenvolvido a sua atividade em torno de 8 fileiras prioritárias: Leite e lacticínios, Vinho e vinha, Azeite, peixe, cereais, carne, hortofrutícolas, mel.
  2. Levar apa mundial O mapa mostra que a localização dos seus associados é maior junto da sua sede, em Castelo Branco, mas existem também associados na região de Cantanhede, como a Adega Cooperativa de Cantanhede ou o Biocant. A Inovcluster conta neste momento com 118 associados distribuídos conforme gráfico apresentado. (caso alguém pergunte: Para se ser associado basta enviar um email para geral@inovcluster.pt a solicitar os documentos de intenção de adesão. Estes documentos devem ser enviados preenchidos, devem ser enviados à Direção da inovcluster que efetuar a proposta junto da próxima assembleia geral no mês de abril e que se pronunciará sobre o interesse do novo membro para a rede. Só a partir dessa data e apos aprovação da assembleia, será considerado associado. Os preços são 50€ de joia no 1º ano e entre 150€ a 250€ dependendo da dimensão da empresa nos anos seguintes) A Inovcluster tem desenvolvido a sua atividade em torno de 8 fileiras prioritárias: Leite e lacticínios, Vinho e vinha, Azeite, peixe, cereais, carne, hortofrutícolas, mel.
  3. O mapa mostra que a localização dos seus associados é maior junto da sua sede, em Castelo Branco, mas existem também associados na região de Cantanhede, como a Adega Cooperativa de Cantanhede ou o Biocant. A Inovcluster conta neste momento com 158 associados distribuídos conforme gráfico apresentado. (caso alguém pergunte: Para se ser associado basta enviar um email para geral@inovcluster.pt a solicitar os documentos de intenção de adesão. Estes documentos devem ser enviados preenchidos, devem ser enviados à Direção da inovcluster que efetuar a proposta junto da próxima assembleia geral no mês de abril e que se pronunciará sobre o interesse do novo membro para a rede. Só a partir dessa data e apos aprovação da assembleia, será considerado associado. Os preços são 50€ de joia no 1º ano e entre 150€ a 250€ dependendo da dimensão da empresa nos anos seguintes) A Inovcluster tem desenvolvido a sua atividade em torno de 8 fileiras prioritárias: Leite e lacticínios, Vinho e vinha, Azeite, peixe, cereais, carne, hortofrutícolas, mel.