Lowendalmasaï is an international management consulting company which helps enterprisesto improve their business through cost management efficiency that enhance their long term performance and finances their growth, while protecting human capital. We had a wide presence in Europe, with own offices in France, Italy, Spain, Portugal, UK, Germany and the Netherlands, and outside Europe in China and Japan. In Italy the Group offer is structured along the business lines: Innovation Financing, Labour Cost, Fiscal, Purchasing & Cost Performance and Working Capital. Furthermore we developed a widespread network which allows us to support our clients in most European countries plus USA, Tunisia, Israel, Turkey and India. On R&D advisory we are able to support our client France, Italy, Spain, UK, Germany, Netherland, Belgium, Turkey, Ireland, Poland, Serbia, Israel, Tunisia, India, China, Brazil. Lowendalmasaï has 20 years of experience in consultancy and operates in R&D advisory since more than 11 years during which has gained experience in preparation submission and management of international and EU funding programs (including consortium definition), tax reliefs, patent box schemes. For info: gmele@lowendalmasai.com M. +39 348 6657917

1. Horizon 2020 Boost your business by shaping the future
Via A. da Recanate 1, 20124 Milano Tel. +39 02 80583223 Fax. +39 02 80583227 www.lowendalmasai.com

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Horizon 2020
│Agenda
Lowendalmasaï at a glance

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São Paulo
Mumbai
Sydney
Hanoi
Shanghai
Tokyo
Astana
Moscow
Tel Aviv
Tunisi
Izmir
Istanbul
Consulting Office
Sourcing Office
Strategic Partner
London
Madrid
Paris
Milan
Rome
Düsseldorf
Copenhagen
Barcelona
Lisbon
Bratislava
Prague
Oslo
Geneva
Amsterdam
Thessaloniki
400 EMPLOYEES IN THE WORLD
2,500 ACTIVE CLIENTS FROM ALL BUSINESS SECTORS
20 YEARS OF EXPERIENCE
We support our Clients at local and global level providing innovative solutions which lead to measurable and sustainable results
Corporate
Profile
Enterprise Cost Management: we aim at reducing enterprise costs generating cash and lightening tax burden, without resorting to cuts or human capital reductions

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Our areas of expertise are characterized by an efficient combination of strategy and pragmatism
Enterprise
Cost Management

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Lowendalmasaï remuneration model (fixed and variable fees) is orientated to success and based on tangible and measurable results
Results
%
Lowendalmasaï
Variable Fee
Lowendalmasai key assets
Lowendalmasaï key success factors
•Lowendalmasaï success fee is based on reached and validated results
•We always align our objectives with the client’s
•Lowendalmasaï aims at providing effective and durable results, as we base our success on the client’s satisfaction
Operational support
•Coaching during implementation
•Doers, not sayers
Know How
•Successful methodology
•Cost optimization specialization
•Business sector expertise
Results
•Tangible and measurable results
•Partnership
Collaboration with the Client
•Culture based on listening
•Relationship with operational contact people
Lowendalmasaï garantees:

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We are proud of our prestigious Client portfolio, which includes both
international groups and middle-sized dynamic companies
Transport Logistics & Services
Automotive & Aerospace
Energy and Oil & Gas
Chemical-Pharma & Healthcare
Food Beverage & HoReCa
Retail Distribution and Consumer
Goods
Banking Finance Insurance
Luxury & Fashion
IT Electronics & Appliances
Industry & Construction
Advertising, Publishing & Services
Our Clients

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│Agenda
Horizon 2020
Lowendalmasaï at a glance

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│Horizon 2020: What is it
Horizon 2020 is the EU framework programme to support research and innovation with a budget of more than 70B€ for the period 2014-2020
Excellent Science
Industrial Leadership
Societal Challanges
24.578m€
17.938m€
31.748m€
How long does it last
With which resources
Where does it born
Where does it aim at
Horizon 2020 joins three previous programmes of the period 2007-2013
2014
2020
7 years
Better birdge research and the market
Identify solutions for health, clean energy and transport areas as a priority
Easy the access to funding for companies, SMEs, Universities and other organizations
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│Horizon 2020: structure
To face the placed challenges, Horizon 2020 is structured into 3 main pillars along which has been set up different thematic work programmes
European Research Council
Excellent Science
Industrial Leadership
Societal Challenges
Future and emerging technologies
Marie Sklodowska Curie actions
Research infrastructures
Leadership in enabling and industrial technologies
Access to risk finance
Innovation in SMEs
Health, demographic change and wellbeing
Food security, sustainable agriculture, marine research and bioeconomy
Secure clean and efficient energy
Smart, green and integrated transport
Climate action, environment, resource efficiency and raw materials
Inclusive, innovative and reflective societies
Secure societies
Frontier research by the best individual teams
Collaborative research to open new fields of innovation
Opportunities for training and career development
Ensuring access to world class facilities
ICT, nanotechnologies, materials, biotechnology, manufacturing, space
Leveraging private finance and venture capital for research and innovation
Fostering all forms of innovation in all types of SMEs

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│Horizon 2020: main participation rules
To maximize programme’s benefit the EU established some bonds for general participation together with specific requirements related to the objectives of each call
Intellectual property rights
Terms for funding
Eligible costs
•Property: who produces the output own it
•Protection: if the output can be exloited at commercial/industrial level
Subjects
Actions
Research and Innovation
Innovation Actions
Non- Profit
100%
100%
Profit
100%
70%
Direct costs:
•Personnell cost
•Subcontracting
•Other direct cost: T&Es, materials, equipment, consulting, ecc. Indirect costs:
•25% of direct costs fix rate (except subcontracting)
Terms for participation
Selection citeria
•3 indipendent entities established in 3 different member states or partner countries
•Excellence
•Impact
•Quality and efficiency in implementation
Technology Readiness Level (TRL)
•TRL 1: basic principles observed
•TRL 2: technology concept formulated
•TRL 3: experimental proof of concept
•TRL 4: technology validated in lab
•TRL 5: technology validated in relevant environment
•TRL 6: technology demonstrated in relevant environment
•TRL 7: system prototype demonstration in operational environment
•TRL 8: system complete and qualified
•TRL 9: actual system proven in operational environment

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│Horizon 2020: SMEs instrument
Furthermore, to promote SMEs participation it has been created a secific instrument transversal to Industrial Leadership and Societal Challenges plllars
Phase 1
Phase 2
Phase 3
Concept & Feasibility Assessment
Demonstration Market Replication R&D
Commercialization
Funding
50k€ (lump sum)
1-3m€ (70% funding)
Risk finance (Private/Public)
Idea > Business Plan
Elaborated Business Plan
Market Success
Supported Activities
•Prove technical and commercial viability
•Explore IP regime
•Design study
•Develop pilot application
•Risk assessment
•Prototyping
•Testing
•Piloting
•Scaling-up
•Application development
•EU quality label (promotion and networking with financires/clients)
•Investment readiness training
•EU financial facilities (EIB)
•Link to public procurement networks
Coaching
6 months
12-24 months
No deadline: open call

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│Other programmes
In addition to the general programme there are alsto other fundining instruments aiming at improving international cooperation on specific issues
Public Private Partnership
The public-private partnerships purpose in Horizon 2020 is to boost the innovation process on strategic issues involving main economic players
Other programmes
In addition to Horizon 2020, Eurpean States developed at the same time other funding programmes, for instance for ecnomic development or environmental sustainability

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│Calls calendar
The first work programmes have been published in December 2014 and have a 2 years time horizon
2014
H2020:
FoF; EeB; SPIRE
SME Instrument
Energy
H2020:
BIOTEC
FoF; EeB; SPIRE
Energy
Transport
Health
Food, Marine & Bioeconomy
Space
H2020:
Health
Innovative Societies
Space
ICT
Environment
H2020:
NMP
Energy
H2020:
SME Instrument
Energy
Innovative Societies
Food, Marine & Bioeconomy
H2020:
Transport
Secure Societies
H2020:
SME Instrument
Energy
Innovative Societies
H2020:
NMP
Environment
H2020:
Space
ICT
H2020 Marie Curie:
ITN (09/04/14)
IF (11/04/14)
RISE (27/04/14)
H2020 Marie Curie:
COFUND (02/10/14)

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│The proposal of Lowendalamasaï
Lowendalmasaï can support its clients in all the phases of the perticipation process, starting from the production of an ad hoc strategic positionig
Idea
WP/Calls Identification
Consortium creation/integration
Drafting of required documents
Proposal submission (Participant Portal)
Proposal evaluation
Grant Agreement Negotiation
Project kick-off
The participation process
The proposal of Lowendalmasaï
Strategic positioning
Drafting of project proposals
Consotium building
Partner search
Technical support
Lobbying
•Identification of fundable projects
•Analysis of existing/potential partners
•Detection of funding opportunities
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•Preparation of project documents
•Business plan outlining
•Project submission (participant portal)
•Identification of scientific and industrial partners
•Operational support in consortium creation
•Integration with existing consortia
•Profile definition
•Identification of ad hoc partner
•Relation building with potential paartners
•Support in interacting with EU Commission
•Identification the players relevant for the project
•Direct contacts with institutional contacts
•Review of technical and economic proposals
•KPIs definition
•Definition of business plan and communication strategy

15. Lowendalmasaï Italia
Via Antonio da Recanate 1 – 20124 Milano
Tel: +39 02 80 58 32 23 – Fax: +39 02 80 58 32 27
www.lowendalmasai.com
Paris - HQ EUROATRIUM
7, rue Emmy Noether 93400 St Ouen
France T : 33 (0) 1 83 72 72 00
London
5th Floor Bridewell Gate
9 Bridewell Place
EC4V 6AW – London,
United Kingdom
Tel. +44 (0) 203 697 81 00
Lisbon Rua da Misericórdia 76, 1200-273,Lisbon Portugal T: (+351) 213 210 219
Düsseldorf Louise-Dumont-Str. 5 D-40211, Germany T: +49 (0) 211 71 06 75 0
Madrid Avenida de Bruselas, 7, 28108,Alcobendas, Spain T : +34 91 319 28 75
Barcelona
Torre Inbisa
Plaça Europa, 9 – Planta 14-A
L’Hospitalet de Llobregat
08908 Barcelona - Spain
Tel: (+34) 93 201 07 00
Amsterdam Mauritsstraat 11 2011 VN, Harlem, Netherland T: +31 23 511 2980
Shanghai
Hong-Kong Plaza, 283 Middle
Huaihai Road, Room 1503,
Shanghai 200021, China T: +86 (21)63411255
Tokyo
Kitasando DT Bldg. 5F, 4-16-7Sendagaya Shibuya-ku, TOKYO 151-0051 - Japan T : +81 (0)3 6661 4501
Rome
Via Salaria, 58 00198, Rome, Italy