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TCI 2015 Indexfokus: A cluster’s competitiveness as perceived by stakeholders


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By Enrique Díaz Moreno, presented at the 18th TCI Global Conference, Daegu, 2015.

Published in: Economy & Finance
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TCI 2015 Indexfokus: A cluster’s competitiveness as perceived by stakeholders

  1. 1. Indexfokus: A cluster’s competitiveness as perceived by stakeholders Enrique Díaz Moreno TCI Member & Mentor Businessfokus CEO Associate Professor at UPNA Industrial Engineer IESE MBA “Building a common vision and multistakeholder commitment to the national and European competitiveness agendas, and mobilizing support from leaders across sectors, will help fulfil the ambitions of the Europe 2020 agenda.” The Europe 2020 Competitiveness Report.
  2. 2. Components of the Indexfokus Perceptions: (Gestalt) “Organization, identification and interpretation of sensory information in order to represent and understand of the environment” “The mind understands external stimuli as whole rather than the sum of their parts and It informs us about the environment more realistically to ensure our survival”. Networking and Social Media: “Social phenomenon that reaches professionals and companies”. “Huge potential supported by increasingly affordable Technologies”. 2 Stakeholders: We are interested to them They are interested in us. The relationship between us must be "win to win" Businessfokus
  3. 3. Conceptual Model of Indexfokus 3 Disruptive strategy Improvement strategy Gaps of Competitiveness Businessfokus
  4. 4. The key milestones of Indexfokus evaluation 1. Determining the “Factors of Competitiveness” 2. Weighting the “Factors of Competitiveness” 3. Calibrating the “Level of competitiveness” in each factor Businessfokus 4
  5. 5. 5 The 12 Competitiveness Factors (WEF): Businessfokus
  6. 6. Weighting the “Factors of Competitiveness”: Businessfokus 6
  7. 7. Calibrating the “Competitive Position” Businessfokus 7 If no weights are set to the statements:
  8. 8. Individual Competitiveness Index Indexfokus assesses the competitiveness in two phases corresponding to the two dimensions of perception of any evaluator: 1. Weighting the importance of the Market Competitiveness Factors. 10-15 minutes 2. Calibrating the Competitive Position in each factor: Indexfokus presents 5 Best Practices for each factor, and the evaluator graduates if are applied successfully by the organization. 20-30 minutes. 3. Individual Indexfokus: 8Businessfokus
  9. 9. Stakeholder Competitiveness Index “Expert evaluators” means:  Professionals who know our organization and the market in which we compete from their particular approach. “Working with perceptions” means:  Experts don’t need to handle special documents, reports or data. Their knowledge and experience are enough in a fast assessment process. 9Businessfokus
  10. 10. Stakeholders Matrix Assigning the experts to the stakeholders Expert J. K. X G. H. X X S. Y. X H. H. X R. M. x L. J. X X 10 Businessfokus
  11. 11. Cluster Competitiveness Index 11 Where z collects all Indexfokus of the Groups Businessfokus
  12. 12. Indexfokus graph. The competitiveness gaps Businessfokus 12 Gap in CF 9 Dark zone of competitiveness
  13. 13. Businessfokus 13 Businessfokus A B The “hollows of competitiveness” sorted from highest to lowest priority, tell us the main factors on which to act: C D
  14. 14. Indexfokus tells us too which good practices we must improve in each factor: Businessfokus 14
  15. 15. The kinds of Indexfokus graphs: Businessfokus 15
  16. 16. The strategy: a virtuous spiral Businessfokus 16 “Focus on priorities, act, measure and start again”.
  17. 17. Indexfokus Indexfokus has being developed through cloud computing
  18. 18. Businessfokus 18 Thanks