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Presentation done by Klauss Hasis
1.
MFG - Enabling
Innovation with ICT and Media © MFG Baden-Württemberg | 1 Clusters 101 Session on Cluster Management Klaus Haasis TCI Member of the Board of Directors / TCI German Contact Point c/o MFG Baden-Württemberg mbH India, 3rd December 2010
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MFG - Enabling
Innovation with ICT and Media © MFG Baden-Württemberg | 2 1. Cluster vs. Cluster Initiative 2. Cluster Manager is a process leader 3. Cluster Management is a contact sport 4. Cluster Management needs a charismatic leader 5. Cluster initiatives need people and infrastucture 6. Measuring Success 7. Virtual Clusters and Cluster Management in the cloud 8. The Power of Relations: The new role of the cluster manager AGENDA
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MFG - Enabling
Innovation with ICT and Media © MFG Baden-Württemberg | 3 1. Cluster vs. Cluster initiative
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MFG - Enabling
Innovation with ICT and Media © MFG Baden-Württemberg | 4 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 36 connected experts 5000 connected experts € 50,000 € 500,000 480 members: 36 members companies, research institutions, universities available for cluster manage- ment per year 2008 2009 2. Cluster Manager is a process leader
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MFG - Enabling
Innovation with ICT and Media © MFG Baden-Württemberg | 5 300,000 Employees in the IT and media sector 100% Relationships in our database 10% Experts in our managed networks 5% Participants attend our events 3% People we know personally (1:1) 1% Success actions with partners per year 0,1% 3. Cluster management is a contact sport 30,000 15,000 9,000 3,000 300
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MFG - Enabling
Innovation with ICT and Media © MFG Baden-Württemberg | 6 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Ante- cedence five specialized advisory boards Consolidation enterprise software, open source, e-health Evolution founder retires New vision Focusing -2 -1 0 1 2 3 4 5 6 7 8 9 10 11 12 13 Birth ICT ICT, health care, creative industries focus on: CyberOne, Coach&connect Linking Connecting technology Network for Business Excellence Celebration Change 4. Cluster management needs a charismatic leader
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MFG - Enabling
Innovation with ICT and Media © MFG Baden-Württemberg | 7 People matter KNOWLEDGE TRUST Infrastructure matters è ISO 9001 certified processes è Profound Relationship Management know-how è Professional Accounting è Shared Services Contracted service provider: MFG public innovation agency 5. Cluster initiatives need people and infrastructure
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MFG - Enabling
Innovation with ICT and Media © MFG Baden-Württemberg | 8 Financial capital • revenues membership-fees • fixed deposit account Relationship capital • members • connected Experts Human Capital • employees • percentage of Graduates Assets Financial capital • revenues membership-fees • fixed deposit account Relationship capital • members • connected Experts Human Capital • employees • percentage of Graduates Assets Communication & Marketing • website page impressions • newsletter & mailings • publications - print run Know-How Events • number of events • participants Cooperation and Networking offers • number of events • participants Start Ups • mediation of members • contribution CyberOne Consulting • short-term consultings • intense consultings Community Management • new members • cancellations Output Communication & Marketing • website page impressions • newsletter & mailings • publications - print run Know-How Events • number of events • participants Cooperation and Networking offers • number of events • participants Start Ups • mediation of members • contribution CyberOne Consulting • short-term consultings • intense consultings Community Management • new members • cancellations Output 6. Measuring Success
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MFG - Enabling
Innovation with ICT and Media © MFG Baden-Württemberg | 9 6. Measuring Success About 35 relevant indicators identified in the following domains: 1. Structure of the cluster (level 2) 2. Typology, governance, cooperation (levels 1 and 2) 3. Financing cluster management (level 1) 4. Strategy, objectives, services (level 1) 5. Achievements, recognition (level 1) 3 Framework conditions* 2 Cluster actors 1 Cluster organisation 2 Focus of the Indicators – the 3 levels of the Shell Model Source:EuropeanClusterExcellenceInitiative,WP2 * Level 1 and level 2) are in the focus
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MFG - Enabling
Innovation with ICT and Media © MFG Baden-Württemberg | 10 6. Measuring Success Knowledge Management Relationship Management ISO 9001 Processes Innovation Controlling EFQM Managing the MFG Innovation Process
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MFG - Enabling
Innovation with ICT and Media © MFG Baden-Württemberg | 11 Virtual Clusters Real World Plattforms in the cloud Closed Shop Open Environment 8. Virtual Clusters and Cluster Management in the cloud
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MFG - Enabling
Innovation with ICT and Media © MFG Baden-Württemberg | 12 8. Virtual Clusters and Cluster Management in the cloud 39 Websites 1.700.000 Visits 2.000.000 Newsletter 30.000 Subscribers 1.500 Follower 481 Friends 1.652 Tweets 300 Fans 9.812 Visits 165 Interactions 23.305 Reader 290.078 Unique Page Views 9 Number of Publications 38.458 Views 2.198 Number of Pictures 31 photo albums 55 Videos 10.447 Views Version: 15.11.2009
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MFG - Enabling
Innovation with ICT and Media © MFG Baden-Württemberg | 13 Measuring success the way:„public cloud“ Fans 0 50 100 150 200 250 300 350 400 Jan 10 Feb 10 Mrz 10 Apr 10 Mai 10 Jun 10 Jul 10 Aug 10 Sep 10 Okt 10 Nov 10 Dez 10Zeit Personen Anz Sei Übersicht 200 300 400 500 600 700 800 900 1000 1100 1200 1300 1400 1500 1600 Jan 10 Feb 10 Mrz 10 Apr 10 Mai 10 Jun 10 Jul 10 Aug 10 Sep 10 Okt 10 Nov 10 Dez 10 Zeit AnzahlFollower Follower Tweets kummuliert Friends
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MFG - Enabling
Innovation with ICT and Media © MFG Baden-Württemberg | 14 The Power of Relations: The new role of the cluster manager
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MFG - Enabling
Innovation with ICT and Media © MFG Baden-Württemberg | 15 „CLUSTERS“ „COMMUNITIES“ Agglomeration & Competitiveness Learning & Change Relationships, Trust and Collaboration Business Networks Social Networks Figures, Macroeconomics and Statistics
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MFG - Enabling
Innovation with ICT and Media © MFG Baden-Württemberg | 16 Training Session for Cluster Managers The Power of Relationships: Learning & Change in Cluster Management 3rd December, 10:00 – 11:30 h, Facilitator: Klaus Haasis 13th TCI Annual Global Conference, Delhi NCR 2010 Learn about the success factors empathy, acceptance and congruence Interact with people who have different cultural backgrounds Trust needs Touch Learn about trust building as the most important instrument in team building Following:
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MFG - Enabling
Innovation with ICT and Media © MFG Baden-Württemberg | 17European Commission Enterprise and Industry © 18.11.2010, Klaus Haasis, MFG Baden-Württemberg | 17MFG - Enabling Innovation with ICT and Media Innovation Manager – Communication Architect – Creative Coach • 35 years experience in Communication and Creative Industries. • Apprenticeships in Photography and Advertising, Degrees in Media Engineering and Communication Science Educations in Person-centered Counseling and Coaching. • Jobs in Creative Industries, ICT-Sector, Chemical and Pharmaceutical Industry, Media and TV • 1995 Founding CEO MFG Public Innovation Agency. Thank you for your attention! Klaus Haasis CEO, MFG Baden-Württemberg Director of the Board, TCI Global Network haasis@mfg.de
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