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Management 3.0 Agile cluster management 
Klaus Haasis 
Cluster Labs 
11 November 2014
management 3.0 
agile cluster management – 
how to be a creative networker 
under uncertainty. 
new approaches for cluster management 
from effectuation, scrum, lean startup and more 
KLAUS HAASIS - ask klaus! 
Innovation Coach & Counsellor 
TCI Global Conference, Monterey, Mexico 
10th November 2014
Photographer and Advertiser 
Engineer and Journalist 
Managing Director and Innovator 
Person-centered Counsellor 
Organizational and Human Resource Development 
Hypnosystemic Coach 
Online Trainer 
Certified Scrum Master 
Certified Effectuation Expert
management 3.0 
agile cluster management – 
how to be a creative networker under uncertainty, 
new approaches for cluster management. 
+ adding uncertainty to 
strategy and planning 
+ adding coaching approaches 
to cluster management 
+ adding startup concepts 
to innovate in clusters
1 
Cluster 
Co-Creation 
Co-Working 
Co-llaboration 
New 
Mental and 
Physical 
Spaces 
TCI Cluster Lab 
Monterey Mexico 
11. November 2014 
Klaus Haasis - ask klaus! 
Innovation Coach & Counsellor
New 
Physical 
Spaces 
2
3
4
5
6
8 
October 2014
9
New 
Mental 
Spaces 
10
Business Modell 
Generation (Alex Osterwalder) 
Design Thinking (David Kelley) 
IOS Integrated 
Operating System (Ken Wilber) 
11
CLUSTER MANAGEMENT 3.0 
FROM the knowledge worker 
TO the creative networker 
-> increase collision 
-> leverage surprise 
-> embrace diversity 
-> fail early 
-> copy with pride - 
share with delight 
-> everything is a remix 
13
Coaching the Agile Enterprise: 
A Handbook for 
Emerging Transformation Leaders, Change Artists and 
Benevolent Trouble-Makers 
©2011-13 Michael K. Spayd 
: 
Four Pathways to Grow a 
More Agile Enterprise
AQAL – The Four Quadrants 
I It 
We Its 
©2013 Michael K. Spayd 
Subjective vs. Objective 
Collective vs. Individual
AQAL – The Four Quadrants 
I It 
We Its 
©2013 Michael K. Spayd 
Subjective vs. Objective 
Collective vs. Individual
The Integral Operating System 
The Four Quadrants 
EQ, leadership development, 
personality profiles, 
Psychological 
introspection, reflection, meditation, 
solitude, 
Window 
Scientific method, metrics, 
analysis, observation, financial 
Behavioral 
controls, statistics, quality 
programs, productivity 
measurement, financial targets, 
Window 
self-awareness 
The “I” Perspective 
Corporate vision, mental 
models analysis, stakeholder 
Cultural 
consultation, diversity, 
transformational change, 
Window 
product (singly) 
The “IT” Perspective 
Systems thinking, portfolio 
Systems 
analysis, strategic planning, trend 
forecasting, empirical 
management systems, 
Window 
The “I” Perspective 
culture management 
The “WE” Perspective 
The “IT” Perspective 
lifecycle analysis 
The “ITS” Perspective 
The “WE” Perspective 
The “ITS” Perspective 
adapted from Brett Thomas, ©2013 Michael K. Spayd AQAL Elements Applied to Leadership
The Integral Operating System 
The Four Quadrants 
EQ, leadership development, 
personality profiles, 
Psychological 
introspection, reflection, meditation, 
solitude, 
Window 
Scientific method, metrics, 
analysis, observation, financial 
Behavioral 
controls, statistics, quality 
programs, productivity 
measurement, financial targets, 
Window 
self-awareness 
The “I” Perspective 
Corporate vision, mental 
models analysis, stakeholder 
Cultural 
consultation, diversity, 
transformational change, 
Window 
product (singly) 
The “IT” Perspective 
Systems thinking, portfolio 
Systems 
analysis, strategic planning, trend 
forecasting, empirical 
management systems, 
Window 
The “I” Perspective 
culture management 
The “WE” Perspective 
The “IT” Perspective 
lifecycle analysis 
The “ITS” Perspective 
The “WE” Perspective 
The “ITS” Perspective 
adapted from Brett Thomas, ©2013 Michael K. Spayd AQAL Elements Applied to Leadership
What’s Your Preference? 
? ? 
? ? 
©2013 Michael K. Spayd 
Subjective vs. Objective 
Collective vs. Individual 
“I” 
“WE” 
“IT” 
“ITS”
THE TURKEY 
ILLUSION
Uncertainty 
Goals 
Information 
Complexity 
Change 
negotiable 
confusing 
high 
disruptive 
Risk 
controllable Uncertainty Profiling 
fixed 
clear 
low
EFFECTUATION PRINCIPLES 
The future is not predictable. 
The future comes from what people do. 
Start form your given means. 
Don't assemble means after a goal is set. 
Invest what you can afford to lose. 
Don't target a return first and hope of 
profitability and growth. 
Build a network of self-selected stakeholders 
and get stakeholder commitments. 
Embrace and Leverage surprises.
PURPOSE 5
UNCERTAINTY 
RISK 
CERTAINTY 
UNCERTAINTY PROFILE 6
MEANS •BIRD IN HAND 7
AFFORDABLE LOSS 8
PARTNERSHIPS 9
NEXT STEPS 10
ITERATIONS 11
REFRAIMING 12
INVITATION 
TCI mentoring program 
TCI INNOVATION COACHING 
FOR CLUSTERS 
Join and Register now!de.linkedin.com/in/klaushaasis 
klaus haasis mail@klaushaasis.de, 
mobile +491706313193 
www.klaushaasis.de 
de.linkedin.com/in/klaushaasis 
de.linkedin.com/in/klaushaasis

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TCI 2014 Management 3.0 Agile cluster management

  • 1. Management 3.0 Agile cluster management Klaus Haasis Cluster Labs 11 November 2014
  • 2. management 3.0 agile cluster management – how to be a creative networker under uncertainty. new approaches for cluster management from effectuation, scrum, lean startup and more KLAUS HAASIS - ask klaus! Innovation Coach & Counsellor TCI Global Conference, Monterey, Mexico 10th November 2014
  • 3.
  • 4. Photographer and Advertiser Engineer and Journalist Managing Director and Innovator Person-centered Counsellor Organizational and Human Resource Development Hypnosystemic Coach Online Trainer Certified Scrum Master Certified Effectuation Expert
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. management 3.0 agile cluster management – how to be a creative networker under uncertainty, new approaches for cluster management. + adding uncertainty to strategy and planning + adding coaching approaches to cluster management + adding startup concepts to innovate in clusters
  • 11. 1 Cluster Co-Creation Co-Working Co-llaboration New Mental and Physical Spaces TCI Cluster Lab Monterey Mexico 11. November 2014 Klaus Haasis - ask klaus! Innovation Coach & Counsellor
  • 13. 3
  • 14. 4
  • 15. 5
  • 16. 6
  • 17.
  • 19. 9
  • 21. Business Modell Generation (Alex Osterwalder) Design Thinking (David Kelley) IOS Integrated Operating System (Ken Wilber) 11
  • 22.
  • 23. CLUSTER MANAGEMENT 3.0 FROM the knowledge worker TO the creative networker -> increase collision -> leverage surprise -> embrace diversity -> fail early -> copy with pride - share with delight -> everything is a remix 13
  • 24. Coaching the Agile Enterprise: A Handbook for Emerging Transformation Leaders, Change Artists and Benevolent Trouble-Makers ©2011-13 Michael K. Spayd : Four Pathways to Grow a More Agile Enterprise
  • 25. AQAL – The Four Quadrants I It We Its ©2013 Michael K. Spayd Subjective vs. Objective Collective vs. Individual
  • 26. AQAL – The Four Quadrants I It We Its ©2013 Michael K. Spayd Subjective vs. Objective Collective vs. Individual
  • 27. The Integral Operating System The Four Quadrants EQ, leadership development, personality profiles, Psychological introspection, reflection, meditation, solitude, Window Scientific method, metrics, analysis, observation, financial Behavioral controls, statistics, quality programs, productivity measurement, financial targets, Window self-awareness The “I” Perspective Corporate vision, mental models analysis, stakeholder Cultural consultation, diversity, transformational change, Window product (singly) The “IT” Perspective Systems thinking, portfolio Systems analysis, strategic planning, trend forecasting, empirical management systems, Window The “I” Perspective culture management The “WE” Perspective The “IT” Perspective lifecycle analysis The “ITS” Perspective The “WE” Perspective The “ITS” Perspective adapted from Brett Thomas, ©2013 Michael K. Spayd AQAL Elements Applied to Leadership
  • 28. The Integral Operating System The Four Quadrants EQ, leadership development, personality profiles, Psychological introspection, reflection, meditation, solitude, Window Scientific method, metrics, analysis, observation, financial Behavioral controls, statistics, quality programs, productivity measurement, financial targets, Window self-awareness The “I” Perspective Corporate vision, mental models analysis, stakeholder Cultural consultation, diversity, transformational change, Window product (singly) The “IT” Perspective Systems thinking, portfolio Systems analysis, strategic planning, trend forecasting, empirical management systems, Window The “I” Perspective culture management The “WE” Perspective The “IT” Perspective lifecycle analysis The “ITS” Perspective The “WE” Perspective The “ITS” Perspective adapted from Brett Thomas, ©2013 Michael K. Spayd AQAL Elements Applied to Leadership
  • 29. What’s Your Preference? ? ? ? ? ©2013 Michael K. Spayd Subjective vs. Objective Collective vs. Individual “I” “WE” “IT” “ITS”
  • 30.
  • 32. Uncertainty Goals Information Complexity Change negotiable confusing high disruptive Risk controllable Uncertainty Profiling fixed clear low
  • 33. EFFECTUATION PRINCIPLES The future is not predictable. The future comes from what people do. Start form your given means. Don't assemble means after a goal is set. Invest what you can afford to lose. Don't target a return first and hope of profitability and growth. Build a network of self-selected stakeholders and get stakeholder commitments. Embrace and Leverage surprises.
  • 35. UNCERTAINTY RISK CERTAINTY UNCERTAINTY PROFILE 6
  • 42. INVITATION TCI mentoring program TCI INNOVATION COACHING FOR CLUSTERS Join and Register now!de.linkedin.com/in/klaushaasis klaus haasis mail@klaushaasis.de, mobile +491706313193 www.klaushaasis.de de.linkedin.com/in/klaushaasis de.linkedin.com/in/klaushaasis