The document discusses knowledge management (KM) practices at Tata Consultancy Services (TCS). It notes that TCS was established in 1968 as a division of Tata Sons Ltd. and has since grown to operate in 46 countries with 199 branches. The document outlines TCS's use of the SECI model of knowledge management, which involves socialization, externalization, combination, and internalization. It also discusses some of TCS's key KM tools like communities of practice, corporate groupware, and knowledge bases. The document concludes that TCS uses a mixed approach of both codification and personalization strategies to balance capturing both explicit and tacit knowledge.

1. Somipam R. Shimray
IV/Semester
Pondicherry University

2. TATA Group
 Founded by J.N. Tata in 1868 headquartered in Mumbai,
Maharashtra
 Over 100 global operating companies
 Major Tata companies are:
 TCS
 Tata steel
 Tata Motors
 Tata power
 Tata chemicals
 Tata communication
 Indian hotels etc.

3. TCS
 TCS
 1968 as a division of Tata Sons Ltd. headquartered in Mumbai,
Maharashtra
 Operating in 46 countries with 199 branch
 Engineering, energy, financial services etc.
 Motivation for Knowledge Management (KM)

4. KM in TCS
 Modernizing program over several years & phases.

5. TCS KM: SECI model
Socialization
 Knowledge communities
 Ask Experts
 PROPEL
Externalization
 CoPs
 Corporate groupware
 Kbase
 Web of participation
Internalization
 Training
Combination
 TBEM
 Ultimatix
Team/field
building
Dialogue
Learning
explicit
knowledge
Learning by
doing

6. KM: Success factors in TCS
 Senior management drove the change and encourage knowledge
sharing
 Change is universal: people, process and technology
 Increased value of intellectual capital by constant learning
 Strong investment in human capital and training

7. KM: Success factors in TCS
Culture values
 People are most important factor
 Optimal resource utilization
 Global outlook
 Continuous change and constant learning
 Job rotation across projects, functions and companies

8. KM: Success factors in TCS
Ultimatix
 Digital KM
 Speed up the process of decision making
 Digitize the organization
 Connected all the employees around the globe
 Knowledge bases: Communication network and Knowledge
Repository

9. KM: Success factors in TCS
TBEM (Tata Business Excellence Model)
 Applied in many group companies urging best practices to be shared
among organization
 Addresses all aspects of quality e.g. leadership, Strategy, KM, HR,
etc.
 Helped employees learned about:
 Managing data
 Process orientation
 Motivating people
 TCS was accessed by trained TBEM people from other TATA group
companies for knowledge sharing

10. KM: Success factors in TCS
KM maturity
 Assessed the clients readiness to adopted KM initiatives
 Helped customers formulate a KM vision and strategy
 Suggested a KM “road map”: explaining policies and processes,
conducting awareness and training sessions

11. Codification and Personalization
 In 1990s, KM started to gain strategic management relevance
 Codification: Knowledge is codified and stored in database /
repositories and made independent of the person so that it can be
easily accessed and used by anyone
 Personalization: Knowledge is tried to the person who
developed/gained it and is shared through person-to-person contact
and build network of people

12. TCS
 TCS mixed approach (Codification and Personalization)
 Balance between Codification and Personalization strategies

13. Evaluation of KM efforts:TCS
-Employee jobs satisfaction
Increase -Employee engagement/
participation
-Overloading information
Reduce -Loss of intellectual capital
-Creativity, learning

14. Conclusion
 Established in 1968
 It is one of the leading TATA companies
 Indian multinational information technology (IT) services, business
process and consulting company
 TCS is the largest Indian company by market capitalization and is
the largest India-based IT services company by 2013 revenues
 TCS is ranked 40th overall in the Forbes World's Most Innovative
Companies ranking, making it both the highest-ranked IT services
company and the top Indian company