This document provides information about the target audience for a rock music magazine. It describes them as typically being 16-19 years old, working class, and interested in rock music, concerts, playing instruments, and socializing. They often dress in band merchandise like t-shirts and hoodies. They listen to rock music daily because the lyrics can relate to personal experiences and lift mood. The target readers want magazine content including interviews, band news, concert guides and competitions about their favorite artists.

1. Task 9 – Audience Research – Qualitative – Audience Profile and focus groups.
The stereotypical audience profile
Who mainly listens to that music – Both, males and females, listen to this type of music but
my target audience tends to be more female.
Gender – Male and female.
Age – 16-19
Social Class – Working class
Interests–Listening to rock music, going to concerts,
playing instruments/singing, going out.
Dress sense–Band merchandise- t-shirts, hoodies,
shoes, hats etc. Skinny jeans, converse,
studded/fingerless gloves, wearing a lot of black.
Why they listen to rock music–A lot of songs in the
rock genre tend to consist of lyrics that almost
everyone or anyone can relate to. They also write
songs which can make people feel better about
themselves and how to look on the positive side of
things so they don’t feel unhappy about anything.
How often – They listen to it quite a lot and can be every day.
What they would like in magazines–They would want the magazines to include interviews
with their favoriteartists, latest news on a band member(s), a guide on upcoming concerts,
and competitions.
Profile of my stereotypical target audience
General background information Feelings about music magazines
Name – Erica Buys Metal Hammer and Zero Tolerance
Age – 16 regularly because they have a good coverage
Lives in Birmingham, West Midlands. of all the bands she likes and it has a funny
Currently an AS student at Solihull Sixth Form tone. Listens to bands such as Iron Maiden
College. and Behemoth because of the instruments
and vocals used.
How she uses music
Buys CD’s and attends concerts and festivals
quite regularly. Listens to music every day Loves rock and metal music but doesn’t
and sometimes downloads music from like the stereotypes that are associated
iTunes. with it because a lot of people judge
Her music magazine preferences them as bad people and the music is
She would like to see the dates of oncoming ‘devil music’.
gigs, free gifts, several images on the front Likes to wear a lot of clothes people
cover and a main image of the key artist. Also would associate with as gothic.
thinks there should be a lot of dark colours.