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Final
Evaluation
Culture in the Digital Age Draft Four
Evaluation
At the beginning of my project, the process went smoothly, I finished all my research and
presented my rationale. From my survey results I found that my rationale was successful, the
target audience understood my idea and who the client was as well as saying that it appealed to
them. For the improvement section of my feedback I was quite pleased due to two people saying
that there was nothing to improve, and the only other feedback was directed at the way I
presented, saying I should speak more clearly/directly. To help this I represented my rationale,
rehearsed it more beforehand and spoke more confidently. I would say that this did help my
confidence with speaking in front of a crowd. Also, because I presented to people who were part
of my target audience for BBC Three, I could find out if the idea for my documentary interested
and appealed to them
For the preproduction work, in preparation for my project,
I completed all the necessary paperwork that I needed
before I started filming. This paperwork included the
consent forms from the participants that I included in
documentary (i.e., the ones I interviewed), location
scouting and location release forms, risk assessments
and evaluations of these locations, personnel list and
resource list of who and what equipment is needed for
the filming and the storyboard, a roughly sketch and
detailing of how I want my scenes to look like.
I filled out all this necessary paperwork up to standard
with no issues, because of this I could therefore begin
filming my documentary straight away.
To record footage of my interviews, I asked 5 people out of my media
class to participate in these interviews. I planned to record these
videos on a Thursday morning (23rd of April 2022) as I know that
all the people that I asked to participate were in college that day
anyway. I also gave my participants the questions a couple days in
advance so that they could prepare their answers, this meant that
when they got to answering the questions in the recordings, they
weren't pondering thinking for an answer which would create an
awkward cut.
To record these interviews I used my own camera however borrowed a
mic and tripod from the college. I booked the recording studio for two
hours from 11am till 1pm, this way I had plenty of time to set up my
equipment in preparation for recording my interviews, to make sure
that everything was working properly and that my camera was
steady and fitted properly on the tripod.
Because I was not on camera during the recordings (only the person
that I was interviewing) I could start and stop the recordings myself
while also making sure that the camera was in focus while it was
recording.
For the band recording I had to fit in with the timetable of the music
students and find an opportunity where we were both free to
record. Because of this we decided to record on a Friday morning
before our classes (24th of April 2022) as we both didn't start till
after 11am.
We started at 9am to give us time to set up cameras and for there
to set up their instruments and therefore we had around and hour
and a half to record after this which left us with plenty of time.
Recording this required
quite a lot of
communication between
us all, as I had to know
when they were ready to
perform, as well as
communicating with the
sound and lighting
technician.
For the production part of my project, the only real issues I had was with the mic when recording,
this was because to mic stand was broken and therefore would not sit securely on top of the
camera, therefore was often falling off and certain footage had to be rerecorded several times
because of this and because the mic kept picking up the sound of the air vents in the recording
studio over the sound of my interviews, making my interviewees less audible. A simple solution to
overcoming these next time I am to record for a project is by finding and using a mic that is not
broken and is more stable as well as recording in a room where there are no air vents or where air
vents are less audible. Aside from this, my recording
process was very easy, I managed to get four people
to interview, and they were all reliable and showed up
on time although one dropped out, therefore I had one
less person to record. I knew that was a possibility as
everyone has their own circumstances that can affect
their commitments, that's why I chose several
interviewees in the first place, in case some didn't turn
up I knew I could still gather some interviews and
footage.
Within the post-production side there were a few issues that I
had to deal with. The editing process itself went quite smoothly
however I had to create four drafts in total as there was issues
that kept popping up after I had rewatched them or gotten
feedback from my peers. The differences from my first draft to
final draft included subtitles, credit music, louder overall audio,
louder interviews, quieter live music performances and a fixed
spelling error. Overall, the editing of cutting clips, adding and
recording a voiceover, adding background music, downloading
and uploading clips, adding text, video and audio transitions
went well. I added subtitles to make my project appeal to more
people, credit music to make it more like a regular documentary
(I found this out from my codes and conventions of a
documentary research), and the other issues were all related to
the sound. To link back to my client, I even edited the BBC
logo into the top right-hand corner of the screen like in the real
TV shows, to show who the client was for my documentary to
make it as professional as possible, as well as the name of my
own production company.
To download footage, I used a platform
called Y2Mate. For this all I had to do was
find some footage from YouTube that I was
interested in using for my documentary,
(footage that I could not record myself as I
did not have the resources, such as clips of
jukeboxes) copy the video link and paste it
into Y2Mate. Y2Mate would give me the
option to convert and download just the
audio, or the video and audio files into an
MP4. Another good aspect was that I could
choose the file size that I wanted to
download, for all the clips that I
downloaded I chose the biggest file size so
that I could get the best quality footage.
Overall
Evaluation
This project has overall helped me improve my video and sound
editing skills, especially sound as I had not experimented with that
much before this project. The research and pre-production work I
had experience with from my last projects and therefore I would say
were simpler and didn't require much improvement in comparison to
the production and post-production work. Although I did have
experience with production and post-production work, this was a
different type of project therefore the production and post-
production process was quite different (e.g., smile campaign I didn't
have to use a mic as the only audio was the background music
whereas I had to record live music and interviews for my
documentary).
I have also learnt more about video recording with a mic and text
transitions, especially with creating credits which I had
no experience with before. The only aspect that I would change
would be to try and record more of my own clips, instead of just
using downloaded footage from YouTube using Y2Mate.
Overall, I would say that my documentary turned out well with the incorporation of interviews to fit in
with the codes and conventions of documentaries, matching with the research I did on Tiger King and
The Instagram Effect. Having people being interviewed that matched the age description of the target
audience would have also helped appeal more to other viewers. I also appealed to the audience, (as
shown in my feedback surveys) I knew that my documentary would appeal to my BBC Three audience
due to the initial survey that I created to find out more about my target audience's interests, which
music was very popular answer.
The documentary that I have created is an expository documentary, this is because it has a clear
voiceover that features relative videos and images within the background. My voiceover was scripted
and informational, showing the relation between what was being said and what features in the
background of the documentary.
I used quite upbeat music in the background of most of my documentary to match the subject as well
as makign the voiceover less awkward and again ,
The brief was to create a documentary about "Culture in the Digital Age" and its impacts, I described
what music was like before the digital age and how it was influenced by the evolution of technology. It
is also a short documentary, as the brief described, lasting just over 9 minutes. Also, it appeals to the
target audience of 16-24 being both enjoyable and informational as it appeals to their interests which
educating them on what life was like before the digital age (as they are too young to experience this)
and the positive and negative effects that it has had on the music industry.

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Final Evaluation

  • 1. Final Evaluation Culture in the Digital Age Draft Four Evaluation
  • 2. At the beginning of my project, the process went smoothly, I finished all my research and presented my rationale. From my survey results I found that my rationale was successful, the target audience understood my idea and who the client was as well as saying that it appealed to them. For the improvement section of my feedback I was quite pleased due to two people saying that there was nothing to improve, and the only other feedback was directed at the way I presented, saying I should speak more clearly/directly. To help this I represented my rationale, rehearsed it more beforehand and spoke more confidently. I would say that this did help my confidence with speaking in front of a crowd. Also, because I presented to people who were part of my target audience for BBC Three, I could find out if the idea for my documentary interested and appealed to them
  • 3. For the preproduction work, in preparation for my project, I completed all the necessary paperwork that I needed before I started filming. This paperwork included the consent forms from the participants that I included in documentary (i.e., the ones I interviewed), location scouting and location release forms, risk assessments and evaluations of these locations, personnel list and resource list of who and what equipment is needed for the filming and the storyboard, a roughly sketch and detailing of how I want my scenes to look like. I filled out all this necessary paperwork up to standard with no issues, because of this I could therefore begin filming my documentary straight away.
  • 4. To record footage of my interviews, I asked 5 people out of my media class to participate in these interviews. I planned to record these videos on a Thursday morning (23rd of April 2022) as I know that all the people that I asked to participate were in college that day anyway. I also gave my participants the questions a couple days in advance so that they could prepare their answers, this meant that when they got to answering the questions in the recordings, they weren't pondering thinking for an answer which would create an awkward cut. To record these interviews I used my own camera however borrowed a mic and tripod from the college. I booked the recording studio for two hours from 11am till 1pm, this way I had plenty of time to set up my equipment in preparation for recording my interviews, to make sure that everything was working properly and that my camera was steady and fitted properly on the tripod. Because I was not on camera during the recordings (only the person that I was interviewing) I could start and stop the recordings myself while also making sure that the camera was in focus while it was recording.
  • 5. For the band recording I had to fit in with the timetable of the music students and find an opportunity where we were both free to record. Because of this we decided to record on a Friday morning before our classes (24th of April 2022) as we both didn't start till after 11am. We started at 9am to give us time to set up cameras and for there to set up their instruments and therefore we had around and hour and a half to record after this which left us with plenty of time. Recording this required quite a lot of communication between us all, as I had to know when they were ready to perform, as well as communicating with the sound and lighting technician.
  • 6. For the production part of my project, the only real issues I had was with the mic when recording, this was because to mic stand was broken and therefore would not sit securely on top of the camera, therefore was often falling off and certain footage had to be rerecorded several times because of this and because the mic kept picking up the sound of the air vents in the recording studio over the sound of my interviews, making my interviewees less audible. A simple solution to overcoming these next time I am to record for a project is by finding and using a mic that is not broken and is more stable as well as recording in a room where there are no air vents or where air vents are less audible. Aside from this, my recording process was very easy, I managed to get four people to interview, and they were all reliable and showed up on time although one dropped out, therefore I had one less person to record. I knew that was a possibility as everyone has their own circumstances that can affect their commitments, that's why I chose several interviewees in the first place, in case some didn't turn up I knew I could still gather some interviews and footage.
  • 7. Within the post-production side there were a few issues that I had to deal with. The editing process itself went quite smoothly however I had to create four drafts in total as there was issues that kept popping up after I had rewatched them or gotten feedback from my peers. The differences from my first draft to final draft included subtitles, credit music, louder overall audio, louder interviews, quieter live music performances and a fixed spelling error. Overall, the editing of cutting clips, adding and recording a voiceover, adding background music, downloading and uploading clips, adding text, video and audio transitions went well. I added subtitles to make my project appeal to more people, credit music to make it more like a regular documentary (I found this out from my codes and conventions of a documentary research), and the other issues were all related to the sound. To link back to my client, I even edited the BBC logo into the top right-hand corner of the screen like in the real TV shows, to show who the client was for my documentary to make it as professional as possible, as well as the name of my own production company.
  • 8. To download footage, I used a platform called Y2Mate. For this all I had to do was find some footage from YouTube that I was interested in using for my documentary, (footage that I could not record myself as I did not have the resources, such as clips of jukeboxes) copy the video link and paste it into Y2Mate. Y2Mate would give me the option to convert and download just the audio, or the video and audio files into an MP4. Another good aspect was that I could choose the file size that I wanted to download, for all the clips that I downloaded I chose the biggest file size so that I could get the best quality footage.
  • 9. Overall Evaluation This project has overall helped me improve my video and sound editing skills, especially sound as I had not experimented with that much before this project. The research and pre-production work I had experience with from my last projects and therefore I would say were simpler and didn't require much improvement in comparison to the production and post-production work. Although I did have experience with production and post-production work, this was a different type of project therefore the production and post- production process was quite different (e.g., smile campaign I didn't have to use a mic as the only audio was the background music whereas I had to record live music and interviews for my documentary). I have also learnt more about video recording with a mic and text transitions, especially with creating credits which I had no experience with before. The only aspect that I would change would be to try and record more of my own clips, instead of just using downloaded footage from YouTube using Y2Mate.
  • 10. Overall, I would say that my documentary turned out well with the incorporation of interviews to fit in with the codes and conventions of documentaries, matching with the research I did on Tiger King and The Instagram Effect. Having people being interviewed that matched the age description of the target audience would have also helped appeal more to other viewers. I also appealed to the audience, (as shown in my feedback surveys) I knew that my documentary would appeal to my BBC Three audience due to the initial survey that I created to find out more about my target audience's interests, which music was very popular answer. The documentary that I have created is an expository documentary, this is because it has a clear voiceover that features relative videos and images within the background. My voiceover was scripted and informational, showing the relation between what was being said and what features in the background of the documentary. I used quite upbeat music in the background of most of my documentary to match the subject as well as makign the voiceover less awkward and again , The brief was to create a documentary about "Culture in the Digital Age" and its impacts, I described what music was like before the digital age and how it was influenced by the evolution of technology. It is also a short documentary, as the brief described, lasting just over 9 minutes. Also, it appeals to the target audience of 16-24 being both enjoyable and informational as it appeals to their interests which educating them on what life was like before the digital age (as they are too young to experience this) and the positive and negative effects that it has had on the music industry.