The advertising plan aims to promote a local vintage clothing shop in Cambridge called Jemporium through social media posts and posters/flyers around the city. The target audience is young adults and teenagers who will be interested in the vintage styles. Posters and flyers will be distributed at colleges, universities, stations and other spots frequented by students. The campaign message is to raise awareness of the shop, which is in a hidden location, by including a map on posters. It will highlight that all clothes are authentic vintage pieces at least 20 years old. The launch date for the campaign is February 18th.

1. TASK: ADVERTISING PLAN
Aims and Objectives:
We will be posting our poster all over social medias such as Instagram, Flickr, Twitter
and Facebook. By doing this we are attracting a warm audience (people who are
already aware of this shop) this will be more likely to be young adults and teenagers
as the sort of style and sizes are mainly for people in this group. By doing this we will
also be getting the attention of some cold audiences and people might retweet,
reply or favourite a tweet from the shop for example therefore people who follow
that person will get to see this on the timeline.
Also some people might go to the shop, buy some clothing items/ accessories and
use the hash tag and/or the ‘@’ to tag the shop in it which again will attract the
warm audience and also the cold one. For the cold audience we have also got
posters that will be posted locally around Cambridge (as it’s a local/ independent
shop unlike other shops like Primark) we will also be giving out flyers with the same
style as the poster but smaller which will be given to the cold audience to get their
attention and present to them a new shop which is locally which sells vintage
clothing and accessories.
Target Audience:
The target audience for this shop is, like I’ve mentioned before, young adults and
teenagers, as they are more likely to be interesting in this sort of clothing items and
accessories. Also people who live locally or travel here therefore we will be
distributing our posters and flyers around colleges in Cambridge, Universities, Sixth
Forms, Train Stations, Buses and common areas which students might visit such s
McDonalds, Subway, Primark, TK Maxx, Claire’s and Waterstones.
Campaign Message:

2. Our campaign message is to grab the attention of cold audience to increase the
popularity of the shop. As it is a local shop which is only situated in Cambridge(and
its in a hidden location) it will be good to add a map on the poster which is what we
did. We also want to make sure that the clothes that are being sold in Jemporium
are 100% vintage and are clothes that are at least 20 years old.
Campaign Schedule and Launch Dates
For our advertisingcampaign,we agreedwithourclientthatthe launchdate forour
campaignwouldbe the 18th
of February.
Consideration of Seasonaland Calendar Events
The models are wearing different clothing styles in most of the photographs we did,
she liked an specific design therefore we chose to do that one.
Location
Jemporium is in Cambridge, in front of Primark which is in the city centre where all
the shops are.
Relevant/ Ethical Issues
We could have some issues with the fact that there are only white models so the
shop could be seen as a ‘white shop’
It could be false advertising in the sense that its an independent vintage clothing
therefore it is not likely that they will have the same item that shows in the poster in
the store as it could of got sold.