The document discusses the target audience and media consumption for a short film about a man who finds and keeps a lottery ticket instead of returning it to its owner. The target audience would be ages 12 and up, as the film aims to show that stealing is wrong without exposing younger viewers. It would also appeal to all races. The filmmakers used blogs, YouTube and Google Docs to promote the film and conduct audience research via a questionnaire. The questionnaire provided feedback that supported the 12+ age rating and informed the genres included in the film.