1. Task 4
1. What types of magazines and target audiences has IPC been associated with over
the years?
Over the years IPC has been associated with men’s lifestyle magazine, women’s
magazines and other types of magazines such as sports, music, home& lifestyle etc
magazines.
2. Why might IPC bean appropriate publisher for a new music magazine? What sorts of
genres of music/types of magazines might they be likely to publish? Why might
alternative publishers like Bauer be appropriate?
IPC would be an appropriate publisher for a new magazine because over the years it
has published a wide variety of magazines, so they would know how to publish a new
magazine good and know how to make it look attractive to customers from their past
experience in the publishing industry over the years. Bauer Media may also be
appropriate because they specialise in publishing music magazines such as FHM and
Kerrang especially if the new magazine genre is going to be similar to magazine such as
FHM etc.