1. My proposal
By Ryan Goldsmith

2. Content outline
• I have chosen to make designs for a
billboard, poster and leaflet.
• This is the font that I have chosen to use for
my products because it’s a nice rounded
and soft font to use rather than using a
serif font which have harsh edges.
• The colour that I’ve chosen to go for is
green, I have chosen to go for this green
because it gives a warming feeling.
• The images that I’m going to use will be of
a positive nature. To show the good that is
being done and that can be done by
people.

3. Target audience and resources
Audience
• People aged 16-24 that are either homeless or at risk of
becoming homeless in their current situation or people that
want to know more about it and maybe help. Different
products will have different audiences in mind.
Resources
• Computer
• Camera
• Photoshop
• Stock image libraries
• SASH products for reference

4. personnel
• Graphic designer
• Photographer
• Text editor
• Copy writer
• models

5. Schedule
• With my schedule I have kept things simple
and ensured that it has been split up into
achievable sections leaving time at the end for
anything that needs fixing or refining further.
• First week have poster and leaflet done
• Second billboard and contingency time.