This document discusses different types of briefs and the skills required for each. It defines contractual, negotiated, formal, informal, commission, tender, co-operative, and competitive briefs. For each brief type, it provides a 1-2 sentence description of the purpose and 1-2 sentences outlining the key skills learnt and required. Overall, the document serves to educate about various brief structures used in business and the skills needed to complete each successfully.

1. Contractual Brief Understanding
I understand thatthis brief is a legaldocument that isbetween the
clientand company. It isa brief that must besigned and copiesare
made for theclient. This type ofbrief is permanentand will state
theduration of theagreement.
Contractual Brief skills learnt and required
Skills learntwhen working tothis brief wouldinclude-
Work as a team-
Work toguidelines-
Some work willbe done
Independently
Negotiated Brief Understanding
I understand that this brief is more of anunderstanding typeof brief.
Both partiescan put as muchinput as they wouldlike and both come
toterms with the finalagreement.-
Negotiated Brief skills learnt and required
How to with workanothermember ofstaff-
Develop animportantopinion-
PresentationskillsFormal
Formal Brief Understanding
This brief is a shotinformative brief. Iunderstand that thisbrief is
usuallypresented to a groupof people and isusually used for a big
company; an examplewould be anadvertising company. I realize that
thisbrief can be sentthrough PDF
Formal Brief skills learnt and required
Professionalsoftware use-
Timemanagement

2. Informal Brief Understanding
In comparison to aformal brief, aninformal brief is doneface to face. It
givesthe clients andemployees anopportunity tounderstand
exactlywhat they have to do,however I realize thatthis can been seen
asan un professionaland will only be usedfor short briefs forsmall
close workingcompanies.
Informal brief skills learnt and required
Socialnetworking
Presentation skills
Timemanagement
Working dependently orin a group ofpeople
Commission Brief understanding
I understand thatbefore a commissionbrief is sent out theclient will
researchinto detail the typesof people who theywant to employ
tomake sure they arecertain they are rightfor the company
orproduct.
Commission Brief skills learnt and required
Time management
Good workethic
Understandingof professional software’s
Tender brief understanding
I understand that thisbrief is similar to thecompetitive brief this brief
is slightlydifferent as theemployees can askfor guidance from
thecompany whereas acompetitive briefwould have no othercontact
from thecompany. The onlyinformation wouldthey would
receivewould be sentthrough on the brief.
Tender brief skills learnt and requirements
Presentationskills-
Work wellunder pressure-

3. Learn how tobetter your competitors
Co-operative brief understanding
I understand that thisbrief focuses on thequality of customerservice.
The ‘team ‘members of thiswork together and toproduce the
bestvalue for theiraudience.-communication skills
Co-operative brief skills learnt and required
Social networking
Customer careservice
Better understandingof thecompany andbrief
Competitive brief understanding
Understand thatthis type of brief isextremelycompetitive, and isused
for severaljobs within themedia industry.
Skills Learnt and required
Work wellunder pressure-
Timemanagement- communication skills
Be able to working dependentlyand plan inadvance