This document discusses different types of photography applications and provides examples for each. It covers advertising, fashion, photojournalism, portraits, studio portraits, architecture, illustration, and medical photography. For each type, it analyzes the lighting, lenses, post-production techniques, and examples of famous and current photographers working in that field. The intended uses of the photos for each application are also described.

1. Photography Applications
(Dan Bell)
1

2. (Advertising and promotional)
Is the photography in which the end result is supposed
to promote a business venture.
This Russian beer advert shows wheat fields and beer has a lot of wheat in it. This is
good because it shows it’s brewed locally. It has a bright sky in the background
because you usually associate drinking beer outside with summer. I think, this advert
is most likely to have been made on such programs as Photoshop, this would have
helped to put the large beer on the same image as a wheat field and a bus.
This Nike advert has a picture of Wayne Rooney in it which will attract attention
because of his fame and reputation in football. They have used the England colors on
him as most people from England support the national team so it will stop people
from thinking it’s biased to 1 club team.
This car avert is basically all blue and black background to go with the car. They also
have used something to add a canny bit of shine to the car. They have put the fact
that the car has won an award at the top of the page.

3. They have
used a catchy
slogan to get
attention from
the readers
“There’s a McDonalds for everyone”
will be eye catching because it will
assure them that there will be
something there for that specific
person
They will have used glue and
many other things to make the
burger look more appealing than
it actually is
Plain background to back
up the picture of the
burger and the text

4. Fashion photography
Is defined by the lighting and style of the photograph. It is not always defined by the clothes
on show, sometimes they’re wearing very little or nothing at all.
Photos 1 and 2 were taken with a wide lens, this is apparent because you can see a lot of
the background in these photos. The final photo however is long lens because the woman
takes over the majority of the picture leaving very little background room.
the lighting varies depending on what situation you are in, some shots will be in a studio so
will be artificial lighting whereas photos outside will be ambient, one of these photo is
artificial but the other two are ambient.
In photo number 1 and number 3 have had post production to give a very glossy look to the
photos.

5. This photo will have had
post production taken
place. This is to give the
woman a more
glossy/glamorous look
The dusk sky type background
contrasts well with the woman
and what she is wearing
All of this
photo has a
red/burgundy
effect.
There will have been full control in
this photo, the taker would have
told the client to pose in that way

6. (Photojournalism)
Photojournalism is communicating news by photographs.
It can be paparazzi celebrity photographs, war photos and real life events.
There is no form of editing in photojournalism so all of the lighting will be ambient.
On most occasions the photos will be taken with a wide lens but the 1st photo that
appears is long.
There has been no form of post production in the second and third photographs but it is
very possible that the first photograph has been edited to make the smoke look more
apparent.
Street photography links in well with photojournalism, Garry Winogrand is a very good
example of this. He was a street photographer in the United States, mainly in New York
during the 1950’s and 60’s.
A present photojournalist is Neil Smith who is a sports photographer in North East
England. He was recently announced as the official Gateshead FC club photographer.
These photos can be used in newspapers, magazines, flyers and even on TV to present
the news and sport.
All of these photos are observational because they are real life events taking place.

7. There will have been no post production in this
photo as in photojournalism you don’t need to
change anything
Would have waited until the goal
celebration to take the photo to make
it a good shot.
It was taken with
a low aperture,
you can tell
because it is just
Falcao who isn’t
blurry
I like the way that they have
managed to include the stadium’s
positive reaction compared to one
Everton negative reaction

8. (Portrait)
Port where you take a photo of someone, it shows their facial expressions and
personality in the mood of the pictures, for example if it’s a picture of a man not
smiling with very pale colours such as grey in the background then you can tell he
is a very serious person.
A good example of a portrait is in picture 1. This is a very serious looking man he
looks like someone who is at their job, however the 2nd picture is a brighter and
happier photo which is in colour. The 3rd photo is old fashioned portrait, these
were often not taken by camera they were painted.
The lens that has been used for these photos will be long because they are all
very much focused on the faces and nothing else.
These photos will be controlled because you have actually told the person to pose
that way.
Photos 2 and 3 will be ambient light because they’re both taken outside therefore
they can use the natural light from the sun. However we cannot be sure with
photograph number 1 as it is in black and white, if this photo was taken a studio
then chances are the lighting will be artificial.
In the first and third photos there will have been no post production but in the
second photo there is a good chance that there has been. As you can see the eye
colour is significantly brighter than in real life, they have also given her face a
more glossy look.
Joseph Pertzval was the inventor of the “Pertzval portrait lens.” He was also a
mathematician, inventor, and a physicist. He was a Slovakian who was born on
January 6th 1807 and died on September 19th 1891 at the age of 84.
Paul Turnbull is a current portrait photographer who is based in Leeds, West
Yorkshire. He takes photos at weddings and many other types of events.

9. Dark background to contrast with the
color of his hair, beard and clothes
Controlled picture, they will have
told him to pose like that
They may have used post production
to remove red eyes and make them a
natural color
The lighting will be
artificial

10. (High street studio)
Is photos people collect in public places that don’t necessarily represent the
presence of it or the urban environment.
The lens will be a long one as it there is very little background room behind.
Each and every one of these photos will be controlled because the photographer
will have told the models to do a certain type of pose.
The lighting will be very artificial because it is in a studio with a screen.
Post production will have taken place in case any person has has any facial
features that they are not too happy about showing.
Venture is a photography studio based in Leeds, West Yorkshire. They also have
a studio in York.
These photos will be collected by the clients who have been used to star in the
photos. They could also be used for the galleries on the official website.

11. Post production may have taken place incase somebody had a
feature on their face that they didn’t want showing
Controlled photo
The lighting will be
artificial.
They all
look like
they
have a
happy/p
ositive
attitude
in the
picture

12. (Architecture)
Architectural photography is the photographing of buildings and
similar structures that are both aesthetically pleasing and accurate
representations of their subjects.
For architecture you would use a wide lens to get the full image in and
make things look bigger than they actually are.
These photos will be observational because they were in a public place
and were just taken the way they were found.
I think that the lighting in these photos will be ambient because 2 of
the photos are
There is a lot of perspective in these photos to make the buildings look
taller and the staircase look longer than they actually are.
A person who is famous for these sorts of photos is Henry Fox Talbot
who lived in the 1800’s.
Somebody who is currently doing this type of photography is James
White who is based in Manchester, he has 20 years of experience. The
second photo on here is one he took the second photo on this slide
These photos could be used for galleries on websites and possibly in
magazines.

13. They have taken
this from directly
underneath the
building to make
it look much
higher than it
really is.
Used a really wide lens
to get the whole
building in
The lighting will be
ambient as it is in broad
daylight
They may have
used post
production to
make the sky
contrast the
building a bit more

14. (Illustration)
Is a drawing/sketch/painting remembered or imagined using a graphical
representation.
The first and second photos on this slide will have been used with a long lens
because the pictures are very close up but the 3rd photograph (the basketball
player) will be wide to fit the entire person in.
These pictures will be manipulated because they will have had to do a lot of
editing to the photos, particularly the first one in order to make it look like a proper
illustration.
There will be no lighting applicable as it is illustrated.
Someone that is famous for their illustration work is Johannes Gutenberg who
was a German who lived in the 1400’s. He played a key role in the age of
entertainment and the scientific revolution.
A current photographer in this field is James Porto
This could be used in magazines,

15. Put a building in the back of her head to have an
unusual affect on your eyes
They will have
had to do a
lot of post
production to
make this
photo look
the way it
looks
The woman half will be controlled
but the building will be
observational

16. (Medical)
Medical photography will be used in training materials to show doctors and medical
trainees how to perform a medical related activity.
It could also be used in medical magazines to show someone what the facilities are like in
the hospital.
All of the photos use ambient light. You can tell this because the photographer is using no
other light than the lights inside the medical room. You could argue that it is artificial light
because there is no light coming from the sun.
The majority of medical photographers will do their work in minor medical illustration
departments in hospitals or even places to get medical education.
Every photo on here was taken with a wide lens.
Medical photographs tend to be observational and all the photos here are observational.
It is highly unlikely that post production has taken place. This is because it is the way you
would expect to find a medical room if you walked into one.
In most medical scenario’s the photographer will use a digital camera and a flash to
photograph patients on wards and sometimes in a theatre during surgery. They will also
do photography on dead bodies in the post mortem room.
Ducehnne De Bolongue was a French medical photographer who was born in 1806 and
died in 1875. He was a neurologist, he revived Galvani’s research and specialised in the
effect of lesions and his diagnostic innovations which included deep tissue biopsy, nerve
conduction tests and clinical photography.
Lizzie Easter is someone who currently takes medical photos and is from Reading. She
also takes wedding photos and event photos. Recently she was commissioned by
Berkshire Imaging and took some pictures of a broken spinal vertebra.

17. The lighting is ambient. Because
they’re in a room. Doctors will need
light to see what they’re doing
This will be
observational,
taken the way
they found it.
No post production
You may see these
photos in instruction
manuals or doctors
magazins
This will have been taken with a wide lens
because it has managed to fit the room in

18. (Fine Art Photography)
Involves many different styles of photography and can use all sorts of different
techniques. There are many subjects for fine art photography such as architecture
and wildlife. You have a choice of the image being black and white or in colour. It
may occur that a lot of post production will have been done.
The first and second photos pictured will be a wide lens because there is a lot of
foreground and background to go with the main content of the photo whereas the
3rd photo will be a long lens because it is paying a lot attention to the smaller
detail.
Photos one and two will be manipulated, photo 3 will be controlled
The lighting for all these photos will be ambient because the first two were taken
outside so the lighting used will simply be daylight and the 3rd photo looks like it
has been taken inside but has a light shining over it but could be artificial if a flash
was needed
There will have been a lot of post production required to make these photos look
like they do, like in photo 3 where they have shaded out part of the bible to give
you that evening romance effect. Photos one and 2 are obvious because they
give the waves and the clouds an animation effect.
A famous fine art photographer is William Henry Jackson who took photos of the
American civil war in the 1800’s and early 1900’s. his long life allowed him to
capture an awful lot of his countries history
Someone currently working in this area of photography is Jackson Fine Art who
chose not to reveal his real name but does his work in Atlanta, USA
These photos would be used in a lot of galleries.

19. There will have been a serious
amount of post production
needed to make this photo
have that artistic effect
Almost looks like she is waving her
hair really quickly and ink/water is
coming out of it
It is a controlled photo as the photographer
would have told the woman to pose in that
way
As it is fine art
it is more than
likely that the
lighting is
artificial

20. (Documentary)
Is working on long term projects with multi-stand narratives, it is a lot like
photojournalism though photojournalism is more breaking news.
The first photo will very much be a wide lens as the 2 people look very small in
comparison to everything else whereas if it was a long lens they’d look much
bigger. The second and third are long lens as there is a lot more attention on the
people.
All of these photos will be observational.
The lighting will be ambient as every photo is in the outdoors though it is difficult
to tell with photos 1 and 3 as they’re in black and white.
Documentary photography is very similar to photojournalism so it will be as they
were found, therefore no post production.
Somebody who currently is in the documentary photography business is Ed
Thompson who is British. His photos have appeared on National Geographic
Magazine, Newsweek Japan and Greenpeace Magazine. A former documentary
photographer is Gustave Le Gray who was called the most important French
photographer of the 19th century. He was originally a painter but moved to
photography in the years of development.
These photos would be used in magazines, newspapers, books and galleries.

21. As it is documentary photography there will have been no
post production taken place. Post production is like
photojournalism, though photojournalism is more breaking
news
It will be an observational photo as the photographer has
not told the security guard to pose in any specific way
It is unknown what this woman is actually doing but this
photo has a bit of a conflict theme to it. This is apparent
because the woman is trying to get on with every day life
while the man is having to guard to guard the door with a
gun
The ‘May I help you’ sign has a very sarcastic effect to it
because of the guard holding the gun, he does not look
very friendly and welcoming. It is a very stern face.