SlideShare a Scribd company logo
German for The Honest Lab
A Transmedia Experiment**that empowers actors to play the role of their dreams
Dienstag, 9. November 2010
www.dieehrlichen.com
WHAT IS IT?
A Storytelling Plattform
We tell fictional stories about people, who
share their inner feelings honestly to the web.
We ask: What happens to them and explore
the comedy and tragedy of openess.*
We tell these stories, because we believe that
strong character acting will find an audience.*
An Actors-Lab
Our Actors develop their own characters
within a thematic framework. They act
them out in realtime by producing and
publishing their content on their own. This
gives them the ability to react to audience
feedback.
The director Jan Schütte offers supervision
and a Team of writers and dramatic
advisors provides support on demand.
*At the moment we tell our stories mostly in
German. This will change over time.
Dienstag, 9. November 2010
AT THE MOMENT
WE ARE AT AN EARLY
EXPERIMENTAL STAGE!
No Funding Working at night
SEEKING FEEDBACK, ADVICE AND SUPPORT
Dienstag, 9. November 2010
WHO WE ARE
Jan Georg
Schütte
(Director)
Ole
Schlosshauer
(Actor)
Oliver
Sauer
(Actor)
Thomas
Reisinger
(Actor)
Anne Weber
(Actor)
Christian Riedel
(Creative
Consultant &
Writer)
Dienstag, 9. November 2010
THIS IS HOW WE START
Currently we are running four character streams on Youtube
Mr and Mrs Erhrlich share their
experiences with an open
marriage.
Heiner who suffers from
compulsive hoarding tries to
reach his ex-girlfriend.
Schoolteacher Bernd Schildknecht
stumbled upon his alter ego on
youtube: a guy spreading satanic
messages.
After an accident at home Roman
„Birdy“ Berger begins to see the
world with different eyes and
shares it to the web.
Dienstag, 9. November 2010
WE FOLLOW THESE RULES:
Every character has something honest to tell.
A character is never a copy of an existing person.
Clips should not be longer than 90 sec.
Every charcater reacts to audience feedback
Actors should post a new clip at least every 2 weeks
Jan Schuette keeps the artistic direction
Dienstag, 9. November 2010
THEY ARE ALREADY
INTERACTING WITH A
(SMALL) AUDIENCE
Dienstag, 9. November 2010
WE AGGREGATE OUR
STORIES TO A CENTRAL
PLATTFORM.
www.dieehrlichen.com
Wordpress-powered
Connected to Jan
Schütte‘s Emsemble-Fan-
Page on facebook.
Dienstag, 9. November 2010
WE ARE REVERSING THE
MOVIE PRODUCTION
LINE.
Writer Story
Director
Producer
Casting Actor 1 Actor 2
In the traditional production process actor is at the end of the creative
„food chain“.
Dienstag, 9. November 2010
WE EMPOWER THE ACTOR.
Writer
Story
Director
CharacterActor
In our production line story development is actor driven.
They create their own role coached by the director and a writer.
We empower actors to play the role they dream about.
Producing
Audience Feedback
Dienstag, 9. November 2010
WE EMPOWER THE ACTOR.
In our production line the actor creates his own role and produces
content on his own. This is possible by using low cost equipment:
smartphones, webcams, camcorders.
Dienstag, 9. November 2010
OUR GOALS
Dienstag, 9. November 2010
MOTIVATE MORE ACTORS TO
PRODUCE MULTIPLE
CHARACTER-STREAMS.
Dienstag, 9. November 2010
ENTHUSE MORE
SUPPORTERS
Writers & Dramatic
Adivors
willing to help actors to shape their role and
story.
A participating enthusiastic audience
who give feeedback and keeps our the artistic spirit growing.
Video and Web Geeks
who help us on different levels from video editing to (English) language support to social media.
Producers/Fundraisers
who are willing to help us keep the plattform
alive.
Dienstag, 9. November 2010
THE BENEFITS:
Play the Role of your Life*
*Actors only
Sharpen your online
profile*
*Great for actors & writers
Participate in a creative arthouse movie project*
*Great for people who love movies and like to see their feedback count.
Meet and interact with inspiring people*
*for everybody
Money*
*someday.
FUN*
*if you are willing to have it.
Dienstag, 9. November 2010
CONNECTING STORIES FOR
A DEEPER EXPERIENCE
Dienstag, 9. November 2010
RAISE AWARENESS FROM
ARTHOUSE TO PRESS TO
PUBLIC TO INVESTORS
GeneralPublic
Press & Bloggers
„Investors“
ArthouseAudience
Dienstag, 9. November 2010
GAIN FUNDING
Dienstag, 9. November 2010
LEVERAGE FUNDING AND
AWARENESS TO PRODUCE A
SELLABLE* TRANSMEDIA
FRANCHISE
Theater Play Cinema Movie
Audio PlayTV Show
Books & Comics...
*yes, we need money too.
Dienstag, 9. November 2010
REWARD THE TEAM AND
STOP WORKING AT
NIGHT :-)
Dienstag, 9. November 2010
going public (done)
Nov. 2010
motivate new actors
actors barcamp in hamburg
new character streams online
connecting streams
marketing and fundraising
funding
THIS IS OUR TIMETABLE
Feb. 2010 June 2010
english plattform
start
transmedia
franchise
Dienstag, 9. November 2010
Meet us. Ask us. Support us.
Critize us.
dieehrlichen.com
Jan Schütte, Director
JanSchuette@arcor.de
Christian, Writer & Creative Coach
@mindcaffeine on twitter
christian@creativeglasses.de
www.creativeglasses.de
Dienstag, 9. November 2010

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"dieehrlichen.com" - An Indy-Movie Transmedia Experiment

  • 1. German for The Honest Lab A Transmedia Experiment**that empowers actors to play the role of their dreams Dienstag, 9. November 2010
  • 2. www.dieehrlichen.com WHAT IS IT? A Storytelling Plattform We tell fictional stories about people, who share their inner feelings honestly to the web. We ask: What happens to them and explore the comedy and tragedy of openess.* We tell these stories, because we believe that strong character acting will find an audience.* An Actors-Lab Our Actors develop their own characters within a thematic framework. They act them out in realtime by producing and publishing their content on their own. This gives them the ability to react to audience feedback. The director Jan Schütte offers supervision and a Team of writers and dramatic advisors provides support on demand. *At the moment we tell our stories mostly in German. This will change over time. Dienstag, 9. November 2010
  • 3. AT THE MOMENT WE ARE AT AN EARLY EXPERIMENTAL STAGE! No Funding Working at night SEEKING FEEDBACK, ADVICE AND SUPPORT Dienstag, 9. November 2010
  • 4. WHO WE ARE Jan Georg Schütte (Director) Ole Schlosshauer (Actor) Oliver Sauer (Actor) Thomas Reisinger (Actor) Anne Weber (Actor) Christian Riedel (Creative Consultant & Writer) Dienstag, 9. November 2010
  • 5. THIS IS HOW WE START Currently we are running four character streams on Youtube Mr and Mrs Erhrlich share their experiences with an open marriage. Heiner who suffers from compulsive hoarding tries to reach his ex-girlfriend. Schoolteacher Bernd Schildknecht stumbled upon his alter ego on youtube: a guy spreading satanic messages. After an accident at home Roman „Birdy“ Berger begins to see the world with different eyes and shares it to the web. Dienstag, 9. November 2010
  • 6. WE FOLLOW THESE RULES: Every character has something honest to tell. A character is never a copy of an existing person. Clips should not be longer than 90 sec. Every charcater reacts to audience feedback Actors should post a new clip at least every 2 weeks Jan Schuette keeps the artistic direction Dienstag, 9. November 2010
  • 7. THEY ARE ALREADY INTERACTING WITH A (SMALL) AUDIENCE Dienstag, 9. November 2010
  • 8. WE AGGREGATE OUR STORIES TO A CENTRAL PLATTFORM. www.dieehrlichen.com Wordpress-powered Connected to Jan Schütte‘s Emsemble-Fan- Page on facebook. Dienstag, 9. November 2010
  • 9. WE ARE REVERSING THE MOVIE PRODUCTION LINE. Writer Story Director Producer Casting Actor 1 Actor 2 In the traditional production process actor is at the end of the creative „food chain“. Dienstag, 9. November 2010
  • 10. WE EMPOWER THE ACTOR. Writer Story Director CharacterActor In our production line story development is actor driven. They create their own role coached by the director and a writer. We empower actors to play the role they dream about. Producing Audience Feedback Dienstag, 9. November 2010
  • 11. WE EMPOWER THE ACTOR. In our production line the actor creates his own role and produces content on his own. This is possible by using low cost equipment: smartphones, webcams, camcorders. Dienstag, 9. November 2010
  • 12. OUR GOALS Dienstag, 9. November 2010
  • 13. MOTIVATE MORE ACTORS TO PRODUCE MULTIPLE CHARACTER-STREAMS. Dienstag, 9. November 2010
  • 14. ENTHUSE MORE SUPPORTERS Writers & Dramatic Adivors willing to help actors to shape their role and story. A participating enthusiastic audience who give feeedback and keeps our the artistic spirit growing. Video and Web Geeks who help us on different levels from video editing to (English) language support to social media. Producers/Fundraisers who are willing to help us keep the plattform alive. Dienstag, 9. November 2010
  • 15. THE BENEFITS: Play the Role of your Life* *Actors only Sharpen your online profile* *Great for actors & writers Participate in a creative arthouse movie project* *Great for people who love movies and like to see their feedback count. Meet and interact with inspiring people* *for everybody Money* *someday. FUN* *if you are willing to have it. Dienstag, 9. November 2010
  • 16. CONNECTING STORIES FOR A DEEPER EXPERIENCE Dienstag, 9. November 2010
  • 17. RAISE AWARENESS FROM ARTHOUSE TO PRESS TO PUBLIC TO INVESTORS GeneralPublic Press & Bloggers „Investors“ ArthouseAudience Dienstag, 9. November 2010
  • 18. GAIN FUNDING Dienstag, 9. November 2010
  • 19. LEVERAGE FUNDING AND AWARENESS TO PRODUCE A SELLABLE* TRANSMEDIA FRANCHISE Theater Play Cinema Movie Audio PlayTV Show Books & Comics... *yes, we need money too. Dienstag, 9. November 2010
  • 20. REWARD THE TEAM AND STOP WORKING AT NIGHT :-) Dienstag, 9. November 2010
  • 21. going public (done) Nov. 2010 motivate new actors actors barcamp in hamburg new character streams online connecting streams marketing and fundraising funding THIS IS OUR TIMETABLE Feb. 2010 June 2010 english plattform start transmedia franchise Dienstag, 9. November 2010
  • 22. Meet us. Ask us. Support us. Critize us. dieehrlichen.com Jan Schütte, Director JanSchuette@arcor.de Christian, Writer & Creative Coach @mindcaffeine on twitter christian@creativeglasses.de www.creativeglasses.de Dienstag, 9. November 2010