1) An international retailer deployed digital signage screens in its stores but lacked insights into customer engagement. It partnered with Capgemini and Intel to install cameras and software on screens to analyze customer demographics and interactions.
2) The system provided data on which messages and screens performed best based on age, gender, time of day, and other factors. This enabled improvements to operations, screen placement, and message targeting.
3) The retailer plans to expand this system to other areas and integrate it with other customer data to further optimize the customer experience and business performance.
Our customer experience management solutions help you bank on customer insights to create precise experiences for customers to engage across channels.
https://www.itcinfotech.com/lines-of-business/customer-experience
Omnichannel is at the heart of today's Retail Transformation. However, most retail CIOs still struggle to redesign their technology frameworks to serve today's multichannel connected customer and support a growing number of new ways to shop. Lack of an omnichannel strategy, rigid legacy systems not allowing to leverage the benefits of cloud and mobile technologies, non-single view of customers across channels or lack of inventory visibility across enterprise to support distributed order management capacity are only some of the key challenges retail CIOs are facing.
This webinar will be conducted by Ismael Ciordia, Chief Technology Officer at Openbravo, Salil Godika, Chief Strategy & Marketing Officer and Industry Group Head at Happiest Minds and introduced by Xavier Places, Product Marketing Director at Openbravo.
What Will You Learn?
- Key considerations when designing and rolling out new architecture that delivers omnichannel services.
- Which technologies to evaluate, including PIM, OMS, Cloud, m-POS or Big Data.
- How some leading customers in the Specialty Retail subsector are progressing on their omnichannel path with the help of Openbravo.
- A summary of the main conclusions of the Happiest Minds' report "The State of Omnichannel Retail in the US 2015" .
Our CPQ Buyer's Guide gives you a deep dive into all the criteria and comparisons you need to be an expert with the next generation of Configure-Price-Quote applications.
Our customer experience management solutions help you bank on customer insights to create precise experiences for customers to engage across channels.
https://www.itcinfotech.com/lines-of-business/customer-experience
Omnichannel is at the heart of today's Retail Transformation. However, most retail CIOs still struggle to redesign their technology frameworks to serve today's multichannel connected customer and support a growing number of new ways to shop. Lack of an omnichannel strategy, rigid legacy systems not allowing to leverage the benefits of cloud and mobile technologies, non-single view of customers across channels or lack of inventory visibility across enterprise to support distributed order management capacity are only some of the key challenges retail CIOs are facing.
This webinar will be conducted by Ismael Ciordia, Chief Technology Officer at Openbravo, Salil Godika, Chief Strategy & Marketing Officer and Industry Group Head at Happiest Minds and introduced by Xavier Places, Product Marketing Director at Openbravo.
What Will You Learn?
- Key considerations when designing and rolling out new architecture that delivers omnichannel services.
- Which technologies to evaluate, including PIM, OMS, Cloud, m-POS or Big Data.
- How some leading customers in the Specialty Retail subsector are progressing on their omnichannel path with the help of Openbravo.
- A summary of the main conclusions of the Happiest Minds' report "The State of Omnichannel Retail in the US 2015" .
Our CPQ Buyer's Guide gives you a deep dive into all the criteria and comparisons you need to be an expert with the next generation of Configure-Price-Quote applications.
Consumer Engagement: How to Reach & Engage Consumers Across DevicesRakuten Marketing
A decade of digital innovation has changed the way consumers interact with technology, engage with brands and relate to one another. Consumers expect interactions with a brand to be connected, personalised and relevant, regardless of how they engage – a challenge in a world of siloed marketing channels.
In this booklet, we will address the challenges marketers face and go through the key steps you need to take in order to reach and engage consumers.
Personalisation and Interactivity to Drive Customer RetentionPrecisely
Companies know that customer loyalty is fragile, with 71% of customers saying that a bad experience will cause them to stop doing business with a company. As a result, personalisation has become a crucial differentiator and a key to customer retention.
Do you have the tools to meet your customers and prospects’ demand for richer interactions, better personalisation, and easier access to information?
View this on-demand webinar for a discussion with digital transformation specialists from PAPAKOSMAS Datatechnika Ltd and Precisely to:
- Discover through an exclusive customer testimonial from Panos Kouvalis, Direct Business Manager at INTERAMERICAN ΑΕ - @nytime, how digital technologies can grow loyalty and reduce customer churn
- Learn how to use a variety of digital channels to help differentiate your organisation in competitive markets
- Find out how customer retention will accelerate payment time and boost cashflow
IXFocus provides innovative digital signage solutions for Hospitals, Universities, Automotive Showrooms, Enterprises, Retail stores and Malls. We specialize in Way Finding solutions and interactive touch screens. Find out more by getting in touch with us.
DEFINING THE FUTURE READY ORGANISATION
Shopping is potentially the area of human behaviour that has been most widely changed by digital technology. Today’s shopper expects their experience to be invisibly shaped around them, at any time, at their fingertips. This report explores how.
Capgemini Leads Digital Transformation for One of the World's Largest RetailersCapgemini
Read how one of the world's largest retailers defined its digital
transformation journey to gain greater customer insights and build a better in-store experience.
Consumer Engagement: How to Reach & Engage Consumers Across DevicesRakuten Marketing
A decade of digital innovation has changed the way consumers interact with technology, engage with brands and relate to one another. Consumers expect interactions with a brand to be connected, personalised and relevant, regardless of how they engage – a challenge in a world of siloed marketing channels.
In this booklet, we will address the challenges marketers face and go through the key steps you need to take in order to reach and engage consumers.
Personalisation and Interactivity to Drive Customer RetentionPrecisely
Companies know that customer loyalty is fragile, with 71% of customers saying that a bad experience will cause them to stop doing business with a company. As a result, personalisation has become a crucial differentiator and a key to customer retention.
Do you have the tools to meet your customers and prospects’ demand for richer interactions, better personalisation, and easier access to information?
View this on-demand webinar for a discussion with digital transformation specialists from PAPAKOSMAS Datatechnika Ltd and Precisely to:
- Discover through an exclusive customer testimonial from Panos Kouvalis, Direct Business Manager at INTERAMERICAN ΑΕ - @nytime, how digital technologies can grow loyalty and reduce customer churn
- Learn how to use a variety of digital channels to help differentiate your organisation in competitive markets
- Find out how customer retention will accelerate payment time and boost cashflow
IXFocus provides innovative digital signage solutions for Hospitals, Universities, Automotive Showrooms, Enterprises, Retail stores and Malls. We specialize in Way Finding solutions and interactive touch screens. Find out more by getting in touch with us.
DEFINING THE FUTURE READY ORGANISATION
Shopping is potentially the area of human behaviour that has been most widely changed by digital technology. Today’s shopper expects their experience to be invisibly shaped around them, at any time, at their fingertips. This report explores how.
Capgemini Leads Digital Transformation for One of the World's Largest RetailersCapgemini
Read how one of the world's largest retailers defined its digital
transformation journey to gain greater customer insights and build a better in-store experience.
The most recent product in development at Alliance Sales and Marketing Solutions is scheduled for release later this year. Alliance iTeam is a cloud solution designed specifically for the sales and marketing businesses of the timeshare industry.
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Intel IT wanted to better serve Intel employees by improving the way we provided PC peripherals. We wanted a more accessible and, ideally, self-service method.
We created IT on the GO, a vending machine with consigned inventory that enables employees to get a variety of PC peripherals in less than a minute, any time of the day.
Prosodie-Capgemini, an expert in Front Office applications, is working with Pegasystems, a leader in business
process management, to launch the Customer Interaction Efficiency package, through which companies are able to manage relations with all of their customers in cloud mode with a single integrated, turnkey tool. The objective:
to increase satisfaction, optimise the management of multi-channel interactions, and enhance the work of consultants.
“ADLET” all in one kit , just plug and play smart digital signage hardware and software integrated system built on the backbone of IoT® cloud intelligent platform , deliver as turn-key solution supported with advanced biometric analytical technology that enable to adapts messages instantly with conditional playlists, analyze actual audiences dwell time, customer behavior, demographics, accurate customer counts and generate a real-time cloud-based audiences analytical reports in details.
TOUCHims® is the proverbial "one-stop-shop" for everything market need to successfully integrate and manage digital advertising systems for any application, regardless of business size and anywhere in the world. We are passionate about designing, building and selling the best innovative marketing communication tools as we put innovations into action with end-to-end solutions.
We are passionate about designing, building and selling the best innovative marketing communication tools. Blending innovations into action with End-to-End customer oriented solutions to create superior customer value and provide excellence in services with affordable cost.
Store operations staff are often measured by improvements in same store performance year over year – and increasing customer engagement is the most important indicator of intention
5 KEY RETAIL TRENDS TO WATCH IN 2018 : Retail Tech Trends report (Digital Retail & Marketing) by Colombus Consulting Shift.
Located in France and Switzerland, Colombus Consulting Shift proposes a unique offering, specialized in innovation, marketing and data, in order to support its clients in their transformation projects, from strategy to execution.
Clienteling: Personalizing the Retail Experiencedefault default
Clienteling: Personalizing the Retail Experience
The proliferation of smart mobile devices and social interaction is changing the dynamics of how customers make buying decisions.
Connected consumers are in charge. They are confident about what they want and how they want it, secure in using technology to increase their power as car shoppers and owners, and comfortable driving innovation in the industry
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
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Kyiv PMDay 2024 Summer
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Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
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This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Sustainability: Balancing the Environment, Equity & Economy
Targeting Customer Segments Improves ROI on Retailer’s Marketing Spend
1. Effective in-store
customer
communications
enables fact-based
decisions
The Situation
With stores in the Netherlands, Belgium, Luxembourg, France and
Germany, the international retailer’s 10,000 odd employees are committed
to offering customers a personalized and compelling shopping
experience. The company prides itself on being a strong brand that sets it
apart from its competitors.
As part of its mission to provide value to customers, the retailer constantly
announces special offers across all its product lines. In order to make the
in-store experience even more engaging, the retailer has deployed digital
signage screens across its stores.
During its pilot phase, the retailer placed the signage screens in strategic
points across one store, including the restaurant area, behind cash
registers and along the aisles. The screens displayed diverse information
from menus to advertisements. Though the screens looked appealing,
the retailer was unable to measure performance of the signage boards
with respect to customer engagement, or to compare effectiveness
against more traditional signage tools. Capgemini was commissioned to
overcome this challenge.
Targeting Customer Segments Improves
ROI on Retailer’s Marketing Spend
2. The Solution
Capgemini worked with the retailer and Intel to integrate the Intel®
Audience Impression Metrics Suite (Intel®
AIM Suite) into its existing
digital signage environment. By using sensors and sophisticated
algorithms, the Intel AIM Suite could carry out real-time analytics on the
visual characteristics of a viewer. In turn, this helped determine audience
demographics and provided additional insights about potential and actual
audiences for visual messaging and merchandizing.
The Intel®
AIM Suite analyzes viewers by variables like gender and age
range, and how long they view a piece of digital content. This provides the
retailer with objective and quantitative analysis of messages. This type of
analysis helps the retailer identify information for the day or the week such
as the most compelling messages or product-demand variation.
Capgemini installed webcams on top of several digital signage screens
in the pilot store, which were connected to an Intel®
NUC (Intel’s ultra
compact form-factor PC), powered by Intel®
Core™ i3 processors,
and ran the Intel AIM Suite. The webcams measure real-time viewer
metrics, without saving any content or individually-identifiable details.
The anonymous information is then sent, through a secure in-store Wi-
Fi connection to the Intel AIM Suite backend, where false positives are
filtered. From here, the data is extracted to Capgemini’s SAP HANA
database for in-depth, on-demand analysis and reporting.
The Result
The data gathered by the Intel AIM Suite gave the retailer new and
improved insight into how well each of its digital signage screens was
performing. Capgemini helped the retailer analyze the demographics of its
customers by breaking down the results based on a number of parameters,
including screens, campaign, day of the week and hour of the day.
The retailer could leverage this data to delve into behavioral trends of
in-store customers and identify several opportunities to enhance its
business. These included:
• Streamlining operations: The in-store restaurant could, for example,
adjust its operations to accommodate senior visitors who were found to
lunch one hour earlier than other shoppers.
• Enhancing screen and content placement: Some screens were found to
be positioned at an inappropriate height or behind an infrequently used
cash register, resulting in lesser eyeball traction. Identifying this issue
helped the retailer to reposition screens.
• Improving message targeting: Insight into target groups’ shopping
behaviour in the store, enabled the retailer to structure and target the
most appropriate digital content for each of those groups.
• Providing feedback on reach: The retailer could see how many people
watch each screen, and for how long. This provides insight into which
content is most compelling. Correlating the AIM data with a people
counter at the store entrance can determine how many store visitors
have seen the screens.
3. • Providing feedback on message target effectiveness: The retailer
can assess how many members of a demographic group watched a
particular campaign.
• Providing feedback on a campaign, type of media or length of message:
Insights from the Intel AIM Suite enabled the retailer to identify whether
a given video was most likely to appeal to adult male watchers who
were waiting in line at the take-away food counter.
How the Retailer, Intel and Capgemini Worked Together
Capgemini’s global Retail Solutions practice works with a majority of
the world’s largest retail and consumer products companies. A team of
approximately 10,000 consultants and technologists throughout the world
helps these companies reap the benefits of industry-specific solutions
such as Demand-Driven Supply Chain, All-Channel Experience, Business
Information Management and Global ERP Integration.
As a long-time Capgemini client, the retailer has always relied on
Capgemini’s expertise and insight to help direct and improve strategic use
of technology. When the Capgemini Retail Solutions team suggested that
the retailer consider implementing the Intel AIM Suite to drive more value
from its digital signage investment, it immediately commissioned a pilot.
The pilot program began with several collaborative in-store sessions, with
the retailer and Capgemini business experts. The retailer’s hypotheses
about customer behaviour were examined with the focus on which
insights provided by the Intel AIM Suite would be most valuable.
Assisted by Intel, the team also reviewed which locations around the store
would be most suitable as locations for the cameras and Intel NUCs. The
team had to help the retailer gain the maximum value from a small number
of devices, taking into account environmental factors such as lighting and
power to accommodate new equipment.
Intel and Capgemini Retail Solutions then worked together to set up the
new tools and integrate them with other systems, such as the Capgemini
SAP HANA backend environment, powered by Intel®
Xeon®
processors
E7 family. One of the retailer’s in-house experts was also involved in the
installation phase in order to share his knowledge around in-store facilities
and automation capabilities. Regular checks were made to ensure the
data collected was accurate and correctly processed.
Next Steps
The retailer is now looking at ways of extending the potential of the new
tools. For example, a camera and Intel NUC, running the Intel AIM Suite,
could be added to other points of engagement in the store, such as
mannequins or static posters. This approach to assessing the cost and
effectiveness of a variety of communication channels will help the retailer
optimize its use of these resources and effectively shape a comprehensive
strategy for in-store communication and advertisements.