This document discusses different types of media vehicles that companies can use to deliver advertising messages to customers. It describes press/print media like newspapers and magazines that can target broad or niche audiences. It also covers television, noting it began commercially in 1946. Additional media vehicles mentioned are radio, cinema, internet/web advertising, and mobile advertising. Specifics are provided on characteristics and examples of different formats within each vehicle.

2. Media vehicle" refers to specific methods of
media used by companies to deliver
advertising messages to targeted
customers.
Selecting the right mix of media vehicles is
critical to reaching your audience and getting
them to respond well to your ads.

3. Types of Media and Their Characteristics
1 Press
2 Television
3 Radio
4 Cinema
5 Internet/Web Advertising
6 Mobile Advertising

6.  For Broad readership base: Major national
newspaper or magazine.
 For Narrowly targeted: Local newspapers and
trade journals on very specialized topics.
 Form of Press advertising :
Classified advertising : Narrowly targeted ad
and low fee.
Display Ad: Which is a larger ad (can include art)
that typically run in an article section of a
newspaper.

11.  The first television public demonstration was done in
1928.
 It took another 26 years before commercial television
began in 1946.
 June 19, 1946 that WRGB of America, the oldest TV
station in the world, started its first network
commercial.
 Gillette was the sponsor and the show was the
heavyweight boxing championship between Joe Louis
and Billy Conn.

16. Rate: (15sec)1-1.5 L depends on location

18. Billboard advertising works where you have
large amounts of traffic.
Banners are more locally targeted
Act as Cues and Keep reminding targets about
the Brand, Product Or Service.
Example: Laxmi Optics and F-studio.

21. Rate:15-30 Rs per sec