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BathuDun                                           Bids, Proposals & Tenders
                                                               Consulting, Learning & Assessments
                         Your Growth Partner




      Bids & Proposals (Presales & Solutioning) Excellence
                         Program - BEP

                                               February 2012



                                                                                                  BathuDun
                                                                                Means “Greater Impact “in Greek




BathuDun Confidential, Copyright protected                                                         1
Cost on growing business affecting your bottom-line?       Are your teams geared to Win more business?
  …we can reduce your Business Development Cycle time               …we can help build Tiger Teams for you




      Impediments in New and Existing Business flow?               Finding responding to Proposals tough?
             … we can help chart Bid & Win Strategies     …. our Consulting offerings help equip your teams




        Compliance to contracts bleeds 83% …high risk?     Sales-Presales coordination can’t get this close?
        …. we help device appropriate Contracts & SLAs    …. we help in tour Business Pursuit Team Strategy



Bids, Proposals & Tenders -
                                                                                                               BathuDun
                                                                                                               Your Growth Partner
Consulting, Learning & Assessments
    BathuDun Confidential, Copyright protected                                                                               2
Elevator Pitch


BathuDun Consulting

            Propagate Win Strategies to Business Development professionals
            Reduces Sales & Presales challenges faced on daily basis
           Equips the business development team to Win more & Sustain existing business
           Vertically focussed on Bids & Proposals (or Presales)
           Is a Consulting, Training, Certification & Assessment company
           Has Researched & analyzed global RFPs
           Consortium of Industry & Academia
           Is comprised of senior leaders from multinationals



                                             A Lateral thinking “Business Development Partner”

BathuDun Confidential, Copyright protected                                                 3
Business Development Challenges We Address


           Long Deal Pursuit cycle time (Business Development or RFP closure time)
           Worrying win ratio and sustenance ratio
            Low Synergy between Sales & Presales teams
            Relationships with new and existing customers
           Ineffective Deal Pursuit Style (Business Development style)
           Unable to craft convincing Win Strategy & Bid Strategy for every RFP
           Unable to create mutually beneficial Contracts & SLAs




BathuDun Confidential, Copyright protected                                           4
Typical Business Development Cycle and how BathuDun can intervene


   Typical Sales Cycle

                                                                                                                                Contract Award
     Response Activities




                                                                    Pricing
                                                                                                                                Contract fine tuning
                                           Intermediary/Influencer Review
                                             Internal Stakeholder review      Proposal Submission
                                                                                                                              Invitation for
                                                                               Evaluation
                                               Solutioning                                                                    Contract negotiation
                                          Scope ratification, Go/No-go         Intimation of selection                       BAFO
                                       Acceptance                                                                     Continued negotiations,
                                                                               Business Value Demonstration
                                Solicitation receipt                                                                  Client orals & Proposal
                                                                                                                      defense
                           Opportunity Identification                                    Client Visits, floor walks
                                                                                  Time

                           High involvement of Bid response team               Low involvement of Bid                  Repeat involvement of Bid
                                      (Sales + Presales)                          response team                            response team




                                 BathuDun, with its Consulting, Training and Coaching offerings
                                     can intervene at any or all the 3 phases of Sales Cycle

BathuDun Confidential, Copyright protected                                                                                                             5
Our Consulting & Trainings Caters To Entire Business Development Cycle




BathuDun Confidential, Copyright protected                                 6
Our Consulting Offerings

Consulting                                      Training       Certification                 Assessments
                       For IT & BPO companies
                              Apex level Bid Board strategy formulation & execution
                              Identify, design and implement organization wide Bid process
                              Organization Bid& Proposals change management
                              Assess, formulate and execute Relationship Strategy
                              Formulation of new contracts & review existing
                              Customized Bid Management trainings and certifications
                              Contracts Formulation and Review
                       For Start up & Emerging Enterprises
                              Apex level Bid Board strategy formulation & execution
                              Identify, design and implement organization wide Bid Process
                              Frontend end to end Bid Response activities
                              Formulate & execute Relationship Strategy
                              Formulation of new contracts
                              Sales & Go To Market Strategy
                              Customized Bid Management trainings and certifications




   BathuDun Confidential, Copyright protected                                                              7
Our Training Offerings

Consulting                                      Training                   Certification                Assessments
                                                    Bid Leadership Program (BLP)
                                                    Bid Management Program (BMP)
                                                    Women Leadership in Bid Management (WLB)
                                                    Solutioning Excellence Program (SEP)
                                                    Sales for Presales (SFP)
                                                    Presales for Sales (PFP)
                                                    Customer Relationship Effectiveness (CRE)
                                                    Leadership Development Program for Bid Managers (LDP)
                                                    Awareness to large Contracts (ALC)
                                                    Art of Bid Negotiations (ABN)
                                                    Boot camp for entry level on Presales/Bid management (BCP)
                                                    Accelerated Sales Acquaintance program for lateral hires (ASA)

                                                              Training Packages can be custom made from individual Training Labs




   BathuDun Confidential, Copyright protected                                                                                 8
Our Certification Offerings

Consulting                                      Training                     Certification                 Assessments
                                                   BathuDun can work with your organization in creating a virtual Bid
                                                   Management Institute, offering your empolyees the following
                                                   certifications:

                                                           Bid Leader Certification
                                                           Bid Strategist Certification
                                                           Bid Manager Certification
                                                           Solution Architect Certification
                                                                Certification can be custom made from our individual Training Labs




   BathuDun Confidential, Copyright protected                                                                                    9
Our Coaching Offerings

Consulting                                        Training                    Certification               Assessments
                                                 Enterprise Decision Management Systems (EDMS) is a CXO Dashboard for
                                                Bids & Proposals

                                                 It is a Proposal Effectiveness Assessment Tool, a software suite to measure
                                                the effectiveness of various deal winning strategies while responding to RFPs

                                                 It numerically analyses the various stages of a Bid/RFP or a deal and arrives
                                                at precision level effectiveness to indicate the direction of your proposal
                                                effort

                                                 At an aggregation, EDMS can compute the sum total of all the Bid/RFP or
                                                deals indicating the total commercial value (TCV) of effective and in-effective
                                                deals

                                                 Can give your organization the trajectory of effectiveness over time

                                                 Implemented as a Bayesian learning system




   BathuDun Confidential, Copyright protected                                                                                 10
Our Typical Engagement Plan


    Understand Client's Business Development Challenges


   Plan for Long Term & Short Term Strategies prioritising the challenges


   Assess Business Development Styles at Team, BU, Organization level


   Design & Deliver the Consulting, Coaching and Training labs


   Arrive at an Continuous Improvement Plan to sustain the momentum


   Closure – Reports & Individual Development Plan




BathuDun Confidential, Copyright protected                                  11
List of Offerings

                                                       Audience                Duration   ILT   Real Play    Classroom   Template Case Studies
Lab Session                                                                     (hours)                     Assessment

Deal Pursuit Style (Session + Real Play)               DPT                        3
Overview to Presales & Lifecycle of RFP process        DPT, D&A                   4
Global Deal Process                                    BL, BM, S                  4
Develop Win strategy                                   BL, BS, BM, S, D&A         3
Develop Bid strategy                                   BL, BS, BM, S, D&A         3
Capture Planning                                       BL, BS, BM, S, D&A         4
Mapping Evaluation Criteria                            BL, BS, BM, S, D&A         3
Customer Needs Analysis                                DPS                        3
Common Errors To Avoid While Solutioning               DPT                        4
Crafting Winning Executive Summary                     DPT                        4
Proposal Response Evaluation Process                   DPT                        4
Client Orals & Proposal Defence                        BL, BS, BM, S, D&A         6
Demystifying Contracts                                 BL, BS, BM, S, F, D&A      4
Art of Negotiating Contracts                           BL, BS, BM, S, F, D&D      4
Storyboarding Technique of Respond to Large RFPs       BL, BS, BM, S, D&A         5
Competition Assessment & Positioning appropriately     BL, BS, BM, S, D&A         3
Deciding Bid or No-bid                                 BL, BS, BM, S, D&A         3
Ensuring the Effectiveness of an Organization Strategy BL, BS, BM, S, D&A         4
Define and Devise an Organization Strategy             BL, BS, BM, S, D&A         4




     BathuDun Confidential, Copyright protected                                                                                        12
Voice of Our Customers




BathuDun Confidential, Copyright protected   13
THANK YOU
                                    It is BathuDun’s desire to partner with clients in
                                             influencing “winning new business” and
                                                       “sustaining existing business”



                                   Our logo, our motto:

                                   Multi-colors - We are “lateral thinkers” in your business development effort
                                   Grey square canvas - We help you outgrow your revenues and your expectations from us
                                   Growing Steps - We help you grow continuously

                                                                                                            BathuDun Consulting,
                                                                                                                +91 988-637-7889
BathuDun Confidential, Copyright protected
                                                                                                              www. Bathudun.com    14

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Bathu Dun Corporate Overview Feb 2012

  • 1. BathuDun Bids, Proposals & Tenders Consulting, Learning & Assessments Your Growth Partner Bids & Proposals (Presales & Solutioning) Excellence Program - BEP February 2012 BathuDun Means “Greater Impact “in Greek BathuDun Confidential, Copyright protected 1
  • 2. Cost on growing business affecting your bottom-line? Are your teams geared to Win more business? …we can reduce your Business Development Cycle time …we can help build Tiger Teams for you Impediments in New and Existing Business flow? Finding responding to Proposals tough? … we can help chart Bid & Win Strategies …. our Consulting offerings help equip your teams Compliance to contracts bleeds 83% …high risk? Sales-Presales coordination can’t get this close? …. we help device appropriate Contracts & SLAs …. we help in tour Business Pursuit Team Strategy Bids, Proposals & Tenders - BathuDun Your Growth Partner Consulting, Learning & Assessments BathuDun Confidential, Copyright protected 2
  • 3. Elevator Pitch BathuDun Consulting Propagate Win Strategies to Business Development professionals Reduces Sales & Presales challenges faced on daily basis Equips the business development team to Win more & Sustain existing business Vertically focussed on Bids & Proposals (or Presales) Is a Consulting, Training, Certification & Assessment company Has Researched & analyzed global RFPs Consortium of Industry & Academia Is comprised of senior leaders from multinationals A Lateral thinking “Business Development Partner” BathuDun Confidential, Copyright protected 3
  • 4. Business Development Challenges We Address Long Deal Pursuit cycle time (Business Development or RFP closure time) Worrying win ratio and sustenance ratio Low Synergy between Sales & Presales teams Relationships with new and existing customers Ineffective Deal Pursuit Style (Business Development style) Unable to craft convincing Win Strategy & Bid Strategy for every RFP Unable to create mutually beneficial Contracts & SLAs BathuDun Confidential, Copyright protected 4
  • 5. Typical Business Development Cycle and how BathuDun can intervene Typical Sales Cycle Contract Award Response Activities Pricing Contract fine tuning Intermediary/Influencer Review Internal Stakeholder review Proposal Submission Invitation for Evaluation Solutioning Contract negotiation Scope ratification, Go/No-go Intimation of selection BAFO Acceptance Continued negotiations, Business Value Demonstration Solicitation receipt Client orals & Proposal defense Opportunity Identification Client Visits, floor walks Time High involvement of Bid response team Low involvement of Bid Repeat involvement of Bid (Sales + Presales) response team response team BathuDun, with its Consulting, Training and Coaching offerings can intervene at any or all the 3 phases of Sales Cycle BathuDun Confidential, Copyright protected 5
  • 6. Our Consulting & Trainings Caters To Entire Business Development Cycle BathuDun Confidential, Copyright protected 6
  • 7. Our Consulting Offerings Consulting Training Certification Assessments For IT & BPO companies Apex level Bid Board strategy formulation & execution Identify, design and implement organization wide Bid process Organization Bid& Proposals change management Assess, formulate and execute Relationship Strategy Formulation of new contracts & review existing Customized Bid Management trainings and certifications Contracts Formulation and Review For Start up & Emerging Enterprises Apex level Bid Board strategy formulation & execution Identify, design and implement organization wide Bid Process Frontend end to end Bid Response activities Formulate & execute Relationship Strategy Formulation of new contracts Sales & Go To Market Strategy Customized Bid Management trainings and certifications BathuDun Confidential, Copyright protected 7
  • 8. Our Training Offerings Consulting Training Certification Assessments Bid Leadership Program (BLP) Bid Management Program (BMP) Women Leadership in Bid Management (WLB) Solutioning Excellence Program (SEP) Sales for Presales (SFP) Presales for Sales (PFP) Customer Relationship Effectiveness (CRE) Leadership Development Program for Bid Managers (LDP) Awareness to large Contracts (ALC) Art of Bid Negotiations (ABN) Boot camp for entry level on Presales/Bid management (BCP) Accelerated Sales Acquaintance program for lateral hires (ASA) Training Packages can be custom made from individual Training Labs BathuDun Confidential, Copyright protected 8
  • 9. Our Certification Offerings Consulting Training Certification Assessments BathuDun can work with your organization in creating a virtual Bid Management Institute, offering your empolyees the following certifications: Bid Leader Certification Bid Strategist Certification Bid Manager Certification Solution Architect Certification Certification can be custom made from our individual Training Labs BathuDun Confidential, Copyright protected 9
  • 10. Our Coaching Offerings Consulting Training Certification Assessments Enterprise Decision Management Systems (EDMS) is a CXO Dashboard for Bids & Proposals It is a Proposal Effectiveness Assessment Tool, a software suite to measure the effectiveness of various deal winning strategies while responding to RFPs It numerically analyses the various stages of a Bid/RFP or a deal and arrives at precision level effectiveness to indicate the direction of your proposal effort At an aggregation, EDMS can compute the sum total of all the Bid/RFP or deals indicating the total commercial value (TCV) of effective and in-effective deals Can give your organization the trajectory of effectiveness over time Implemented as a Bayesian learning system BathuDun Confidential, Copyright protected 10
  • 11. Our Typical Engagement Plan Understand Client's Business Development Challenges Plan for Long Term & Short Term Strategies prioritising the challenges Assess Business Development Styles at Team, BU, Organization level Design & Deliver the Consulting, Coaching and Training labs Arrive at an Continuous Improvement Plan to sustain the momentum Closure – Reports & Individual Development Plan BathuDun Confidential, Copyright protected 11
  • 12. List of Offerings Audience Duration ILT Real Play Classroom Template Case Studies Lab Session (hours) Assessment Deal Pursuit Style (Session + Real Play) DPT 3 Overview to Presales & Lifecycle of RFP process DPT, D&A 4 Global Deal Process BL, BM, S 4 Develop Win strategy BL, BS, BM, S, D&A 3 Develop Bid strategy BL, BS, BM, S, D&A 3 Capture Planning BL, BS, BM, S, D&A 4 Mapping Evaluation Criteria BL, BS, BM, S, D&A 3 Customer Needs Analysis DPS 3 Common Errors To Avoid While Solutioning DPT 4 Crafting Winning Executive Summary DPT 4 Proposal Response Evaluation Process DPT 4 Client Orals & Proposal Defence BL, BS, BM, S, D&A 6 Demystifying Contracts BL, BS, BM, S, F, D&A 4 Art of Negotiating Contracts BL, BS, BM, S, F, D&D 4 Storyboarding Technique of Respond to Large RFPs BL, BS, BM, S, D&A 5 Competition Assessment & Positioning appropriately BL, BS, BM, S, D&A 3 Deciding Bid or No-bid BL, BS, BM, S, D&A 3 Ensuring the Effectiveness of an Organization Strategy BL, BS, BM, S, D&A 4 Define and Devise an Organization Strategy BL, BS, BM, S, D&A 4 BathuDun Confidential, Copyright protected 12
  • 13. Voice of Our Customers BathuDun Confidential, Copyright protected 13
  • 14. THANK YOU It is BathuDun’s desire to partner with clients in influencing “winning new business” and “sustaining existing business” Our logo, our motto: Multi-colors - We are “lateral thinkers” in your business development effort Grey square canvas - We help you outgrow your revenues and your expectations from us Growing Steps - We help you grow continuously BathuDun Consulting, +91 988-637-7889 BathuDun Confidential, Copyright protected www. Bathudun.com 14