The document presents a marketing strategy proposal for Target's Threshold home goods brand. A team of 4 students analyzes Target and Threshold brand facts, the target market, competitive brands, and current SWOT analysis. They propose 3 implementations: 1) "Think Thresh" augmented reality for virtual product placement, 2) celebrity spokespersons and television product placements, and 3) coordinated in-store Threshold displays. An "After" SWOT analysis and to-do list are also included. The proposal aims to super-charge Threshold's profit and brand equity through interactive shopping experiences, social media presence, and increased brand awareness.
The document provides recommendations to help Target improve its cross-channel shopping experience. It recommends implementing a customer loyalty program, installing kiosks in stores, improving the website aesthetics, adding a local store view to the website, enhancing customer service through instant messaging, improving employee knowledge, promoting the website through various channels, and integrating the supply chain. A SWOT analysis is provided before and after the recommendations.
This document discusses strategies for Target to improve its omnichannel and flexible fulfillment capabilities. It proposes:
1. Consolidating Target's six apps into two apps to provide a more seamless customer experience.
2. Implementing mobile point-of-sale technology to allow sales associates to help customers on mobile devices and improve checkout times.
3. Launching an omnichannel marketing campaign utilizing social media and radio to increase customer awareness of Target's omnichannel and flexible fulfillment options.
Target Corporation is a large American retailer that offers everyday essentials and fashion items at discounted prices through its network of stores across the US and Canada. The document analyzes Target's business objectives for 2013 which included expanding internationally, increasing sales and earnings, investing in sustainability initiatives, and enhancing their digital platforms and loyalty programs. It also reviews Target's financial performance, product categories, pricing strategies, and competitive analysis against main rivals Walmart and Sears.
Target Stores is a major discount retail chain operating over 1,600 stores across the United States. [1] It differentiated itself from competitors by offering trendy merchandise at affordable prices in a clean and attractive store environment. [2] Target's positioning and branding focused on providing an upscale shopping experience at discount prices through innovative merchandising strategies that anticipated customer trends. [3]
A brand is defined as the name, symbol or design that identifies a seller's goods/services and distinguishes them from competitors. It includes elements like the brand name, logo, tagline, and personality. Developing a strong brand involves creating brand awareness, recognition, and a positive brand image in the minds of customers. Global brands transcend borders by conveying consistent values worldwide. Effective brand positioning identifies competitors, a company's current positioning, and develops a distinctive statement and messages to differentiate it in the market through various marketing vehicles.
Target Corporation is a major American retailer that offers discounted everyday and fashionable merchandise. It uses an integrated cost leadership and differentiation strategy to provide value to customers. Target differentiates itself from competitors like Walmart by marketing itself as "cheap chic" and bringing trends to stores faster. While Walmart is seen as a discount superstore, Target enforces a brand of quality products and high-end affordability. During the economic recession, Target emphasized value more through messages like "Fresh for Less" to address falling sales.
The document provides recommendations to help Target improve its cross-channel shopping experience. It recommends implementing a customer loyalty program, installing kiosks in stores, improving the website aesthetics, adding a local store view to the website, enhancing customer service through instant messaging, improving employee knowledge, promoting the website through various channels, and integrating the supply chain. A SWOT analysis is provided before and after the recommendations.
This document discusses strategies for Target to improve its omnichannel and flexible fulfillment capabilities. It proposes:
1. Consolidating Target's six apps into two apps to provide a more seamless customer experience.
2. Implementing mobile point-of-sale technology to allow sales associates to help customers on mobile devices and improve checkout times.
3. Launching an omnichannel marketing campaign utilizing social media and radio to increase customer awareness of Target's omnichannel and flexible fulfillment options.
Target Corporation is a large American retailer that offers everyday essentials and fashion items at discounted prices through its network of stores across the US and Canada. The document analyzes Target's business objectives for 2013 which included expanding internationally, increasing sales and earnings, investing in sustainability initiatives, and enhancing their digital platforms and loyalty programs. It also reviews Target's financial performance, product categories, pricing strategies, and competitive analysis against main rivals Walmart and Sears.
Target Stores is a major discount retail chain operating over 1,600 stores across the United States. [1] It differentiated itself from competitors by offering trendy merchandise at affordable prices in a clean and attractive store environment. [2] Target's positioning and branding focused on providing an upscale shopping experience at discount prices through innovative merchandising strategies that anticipated customer trends. [3]
A brand is defined as the name, symbol or design that identifies a seller's goods/services and distinguishes them from competitors. It includes elements like the brand name, logo, tagline, and personality. Developing a strong brand involves creating brand awareness, recognition, and a positive brand image in the minds of customers. Global brands transcend borders by conveying consistent values worldwide. Effective brand positioning identifies competitors, a company's current positioning, and develops a distinctive statement and messages to differentiate it in the market through various marketing vehicles.
Target Corporation is a major American retailer that offers discounted everyday and fashionable merchandise. It uses an integrated cost leadership and differentiation strategy to provide value to customers. Target differentiates itself from competitors like Walmart by marketing itself as "cheap chic" and bringing trends to stores faster. While Walmart is seen as a discount superstore, Target enforces a brand of quality products and high-end affordability. During the economic recession, Target emphasized value more through messages like "Fresh for Less" to address falling sales.
Brand equity refers to the value of a brand and consists of brand loyalty, brand awareness, perceived quality, and brand associations. Brand loyalty measures how attached customers are to a brand and are less likely to switch. High brand awareness means customers easily recognize or recall the brand. Perceived quality is customers' perception of a brand's quality compared to alternatives. Brand associations are anything linked to a brand memory, like product attributes, feelings, or symbols. Maintaining strong brand equity provides strategic benefits like reduced marketing costs and ability to command a price premium.
In the new economy, Brand Love is the new currency, with marketing shifting to building big ideas, leveraging purpose-driven stories that are in the moment, creating consumer experiences that people talk about, managing ubiquitous purchase moments all helping to steer the brand’s reputation. Marketing has to focus on creating a brand reputation with consumers, and equally creating an organizational culture that reflects the brand’s soul. Instead of shouting your message at every consumers, the best brands confidently whisper to those most motivated by what they do, who then scream with influence to their friends. In the new world, the best brands now fight for a place in the minds and hearts of consumers.
1. The document discusses branding, brand equity, and how brands are built. It defines a brand and brand equity, and explains that brand equity is the added value provided to products and services by a brand.
2. Building brand equity involves identifying brand positioning, planning marketing activities, measuring brand performance, and growing brand value over time. Strong brands improve perceptions of quality, create loyalty, and command higher prices and profits.
3. Brand identity and equity are driven by elements like branding activities and meaning transference that create associations with the brand. Successful brands progress from awareness to relevance, performance, advantage, and a strong relationship with customers.
Brand positioning refers to differentiating a product or service from competitors by fitting it to a specific market segment based on benefits. An effective brand position is unique, credible, and sustainable in the consumer's mind. It clearly communicates the key benefit the brand provides. Developing a strong position requires relevance, clarity, distinctiveness, coherence, commitment, patience, and courage from management over time. Successful positioning strategies can target attributes like size, shape, price, quality, intended user demographic, or cultural symbols.
1) Brand equity is created in the minds of consumers based on their experiences and perceptions of a brand over time.
2) Both qualitative and quantitative research can be used to measure sources of brand equity like brand awareness, associations, personality and image.
3) Qualitative methods are more unstructured and explore what brands mean to consumers through techniques like free association, comparisons, and projective exercises. Quantitative methods provide a more measurable assessment of brand equity.
Brand differentiation is CRITICAL in today's ever-commoditizing marketplace. In their book Overthrow, Adam Morgan and Mark Holden identify the 10 different challenger stories. Every brand MUST be a challenger brand for success. Which one are you?
Digital marketing is important for any website For an ecommerce website it is much more than just important Preparing a digital marketing plan for your eCommerce business can be a daunting task
Private label brands are brands that are developed and owned by retailers and wholesalers rather than manufacturers. Examples include Walmart's "Great Value" brand. Intermediaries create their own private label brands because it allows them to profit from manufacturing deals with excess capacity and to avoid research, advertising, and other costs associated with national brands. Private label brands offer advantages to retailers like more control over pricing, marketing plans, and profits. Demand for private label brands is growing as customers increasingly prefer them as an alternative to national brands. Global studies show that private label brands now make up an average of 15% of the value share in 75% of product categories worldwide.
How to choose the most attractive target markets.Sameer Mathur
This document discusses market segmentation and target marketing strategies. It defines a target market as buyers who share common needs, and evaluates segments based on size, growth, competition, substitutes, and supplier/buyer power. Companies can choose between mass, differentiated, niche, or micromarketing. Positioning involves defining brand attributes in customers' minds. Choosing a target strategy considers resources, product variability, life cycle stage, and market/competitor variability. Benefits of segmentation include better resource use, lower costs, easier feedback, and increased sales through better customer need satisfaction.
This document summarizes the consumer decision making process. It involves 5 stages: need recognition, information search, alternatives evaluation, purchase decision, and post-purchase evaluation. In need recognition, internal or external stimuli motivate a need. In information search, consumers gather information from recommendations, experiences, and risk management. Alternatives are then evaluated based on factors like price, benefits, availability. The purchase decision involves choosing a product, brand, dealer, amount and time. Post-purchase involves evaluating performance versus expectations. Decision making can be extensive problem solving, limited problem solving, or routine response behavior based on involvement level.
Marketing positioning is the process by which marketers try to create an identity for a brand in the minds of customers. Repositioning involves changing this identity relative to competitors. Reasons for repositioning include responding to competition, increasing slow sales, clarifying the brand message, boosting company value, and attracting new customers. Repositioning can strengthen competitive position, improve sales, better target the market, align with customer needs, and generate media attention through various approaches like emphasizing celebrity endorsements, changing target segments, symbolism, moving up-market, expanding niches, or overhauling brand image.
The document discusses creating brand equity and building strong brands. It defines brand equity as the added value provided to products and services due to branding. Specifically, customer-based brand equity refers to how brand knowledge influences consumer response. Aaker's model views brand equity as consisting of five categories of assets and liabilities - brand loyalty, brand awareness, perceived quality, brand associations, and other proprietary assets.
Kellogg's recognized that sales of its Nutri-Grain cereal bars were declining, putting the brand in the decline stage of its product life cycle. To extend the life of the brand, Kellogg's conducted research to identify issues with the brand message, product lineup, and marketing. Kellogg's then implemented an extension strategy focused on improving the core products, packaging, pricing, and promotion. This re-launch of Nutri-Grain was successful in returning the brand to growth above market rates.
Target uses social media to foster connections with customers and tell its brand story in a non-promotional way. It has strengths like its online magazine and creative social programs, but faced weaknesses in not promptly responding to customer complaints. Opportunities include growing loyalty and driving store traffic, while threats include stronger engagement by competitor Walmart through more frequent, interest-based posting. Target's strategy aims to segment audiences across multiple platforms like Facebook, Twitter and Pinterest.
The digital marketing plan aims to increase sales and awareness of low-calorie drinks. It targets health-conscious adults through social media posts, online TV ads, and a Pinterest contest promoting a "Buy One Get One 50% Off" deal. The plan's $26,000 budget covers advertising, promotions, and an agency to implement social media posts, search ads, and an online event. The key goals are growing revenue, awareness, customers, loyalty, and market share for low-calorie drinks.
This document provides an overview of how to effectively position a brand. It discusses that positioning is creating a perception or image in the consumer's mind to make a brand appear different and better than competitors. Key aspects of positioning include developing a sustainable competitive advantage by managing consumer perceptions through strategic activities rather than tactics. Effective positioning strategies discussed include focusing on benefits, problem-solving, competition, corporate reputation, target users, causing emotions, value, and personality. Combining multiple positioning strategies is most effective. Proper positioning requires understanding target audiences, competitors, and clearly communicating points of difference and reasons to believe the brand's claims.
This document provides an overview of key concepts in brand management. It defines a brand as a name, symbol or design that identifies a seller's goods/services and differentiates them from competitors. The document outlines various brand elements like names, logos and taglines. It also discusses brand attributes, identity, image and strategies. Specifically, it explores private branding, product line extensions, sub-branding and the importance of establishing a unique brand name. The presentation emphasizes the role of consistent branding in shaping customer expectations and building loyalty.
This document provides an overview of key concepts in advertising. It defines advertising and its purposes, which include selling products and services. Advertising reaches large audiences through mass media channels. Effective ads attract attention, build interest and desire, and inspire action. Advertisers develop strategies to identify unique brand attributes and messaging. A variety of techniques can be used to create rational, emotional, social, or biologically-focused ads. The roles of advertisers, agencies, media, suppliers, audiences and new technologies are also discussed.
Brand image is the perception of a brand held by customers, formed from all brand communications and representing what the brand stands for. Brand image can be strengthened through advertising, packaging, and other promotional tools. Improving brand image may involve repositioning the brand to better align with its core values, changing brand elements like names and logos, entering new markets, adjusting the brand portfolio, and using migration strategies for new products and services like acquiring new customers through marketing campaigns and brand extensions.
Retailing Dictionary A To Z Retail BusinessAnoopsinghMba
This document provides definitions for over 100 common retail business terms starting with A through G. Some of the key terms defined include:
- Anchor store: A major store used to drive customers to smaller retailers in a shopping center.
- Brand: A name, symbol or mark associated with a seller's goods/services that distinguishes them from competitors.
- Brick and mortar: Refers to physical retail stores located in a building rather than online.
- Category killer store: A large specialty store with an enormous selection in its product category and low prices that draws customers from a wide area.
- Department store: A large retail unit organized into departments selling a wide variety of goods and services
Business Director Michaela MacIntyre talks us through the Gravity Thinking approach to influencer marketing for brands including why you should be investing in this channel, a clear taxonomy of the types of influencers and what to expect when working with them as well as some top tips for how to manage risk and measure influencer activity. https://vimeo.com/246069774
Group 7 has launched Earth Rise Pvt. Ltd., an environmentally friendly startup company that produces kitchen tools called Pine Feast using recycled plastic. The company is located in Surat and Seattle and offers a 1.5 year warranty on its products. Earth Rise's mission is based on the 4R's of reduce, reuse, recycle and recover. The company's goals are to apply the 4R's wherever possible and keep manufacturing costs low. Earth Rise aims to market its products through online channels like Instagram and Amazon as well as displaying them in stores. It plans to measure success through expanding its customer base and maintaining financial stability.
Brand equity refers to the value of a brand and consists of brand loyalty, brand awareness, perceived quality, and brand associations. Brand loyalty measures how attached customers are to a brand and are less likely to switch. High brand awareness means customers easily recognize or recall the brand. Perceived quality is customers' perception of a brand's quality compared to alternatives. Brand associations are anything linked to a brand memory, like product attributes, feelings, or symbols. Maintaining strong brand equity provides strategic benefits like reduced marketing costs and ability to command a price premium.
In the new economy, Brand Love is the new currency, with marketing shifting to building big ideas, leveraging purpose-driven stories that are in the moment, creating consumer experiences that people talk about, managing ubiquitous purchase moments all helping to steer the brand’s reputation. Marketing has to focus on creating a brand reputation with consumers, and equally creating an organizational culture that reflects the brand’s soul. Instead of shouting your message at every consumers, the best brands confidently whisper to those most motivated by what they do, who then scream with influence to their friends. In the new world, the best brands now fight for a place in the minds and hearts of consumers.
1. The document discusses branding, brand equity, and how brands are built. It defines a brand and brand equity, and explains that brand equity is the added value provided to products and services by a brand.
2. Building brand equity involves identifying brand positioning, planning marketing activities, measuring brand performance, and growing brand value over time. Strong brands improve perceptions of quality, create loyalty, and command higher prices and profits.
3. Brand identity and equity are driven by elements like branding activities and meaning transference that create associations with the brand. Successful brands progress from awareness to relevance, performance, advantage, and a strong relationship with customers.
Brand positioning refers to differentiating a product or service from competitors by fitting it to a specific market segment based on benefits. An effective brand position is unique, credible, and sustainable in the consumer's mind. It clearly communicates the key benefit the brand provides. Developing a strong position requires relevance, clarity, distinctiveness, coherence, commitment, patience, and courage from management over time. Successful positioning strategies can target attributes like size, shape, price, quality, intended user demographic, or cultural symbols.
1) Brand equity is created in the minds of consumers based on their experiences and perceptions of a brand over time.
2) Both qualitative and quantitative research can be used to measure sources of brand equity like brand awareness, associations, personality and image.
3) Qualitative methods are more unstructured and explore what brands mean to consumers through techniques like free association, comparisons, and projective exercises. Quantitative methods provide a more measurable assessment of brand equity.
Brand differentiation is CRITICAL in today's ever-commoditizing marketplace. In their book Overthrow, Adam Morgan and Mark Holden identify the 10 different challenger stories. Every brand MUST be a challenger brand for success. Which one are you?
Digital marketing is important for any website For an ecommerce website it is much more than just important Preparing a digital marketing plan for your eCommerce business can be a daunting task
Private label brands are brands that are developed and owned by retailers and wholesalers rather than manufacturers. Examples include Walmart's "Great Value" brand. Intermediaries create their own private label brands because it allows them to profit from manufacturing deals with excess capacity and to avoid research, advertising, and other costs associated with national brands. Private label brands offer advantages to retailers like more control over pricing, marketing plans, and profits. Demand for private label brands is growing as customers increasingly prefer them as an alternative to national brands. Global studies show that private label brands now make up an average of 15% of the value share in 75% of product categories worldwide.
How to choose the most attractive target markets.Sameer Mathur
This document discusses market segmentation and target marketing strategies. It defines a target market as buyers who share common needs, and evaluates segments based on size, growth, competition, substitutes, and supplier/buyer power. Companies can choose between mass, differentiated, niche, or micromarketing. Positioning involves defining brand attributes in customers' minds. Choosing a target strategy considers resources, product variability, life cycle stage, and market/competitor variability. Benefits of segmentation include better resource use, lower costs, easier feedback, and increased sales through better customer need satisfaction.
This document summarizes the consumer decision making process. It involves 5 stages: need recognition, information search, alternatives evaluation, purchase decision, and post-purchase evaluation. In need recognition, internal or external stimuli motivate a need. In information search, consumers gather information from recommendations, experiences, and risk management. Alternatives are then evaluated based on factors like price, benefits, availability. The purchase decision involves choosing a product, brand, dealer, amount and time. Post-purchase involves evaluating performance versus expectations. Decision making can be extensive problem solving, limited problem solving, or routine response behavior based on involvement level.
Marketing positioning is the process by which marketers try to create an identity for a brand in the minds of customers. Repositioning involves changing this identity relative to competitors. Reasons for repositioning include responding to competition, increasing slow sales, clarifying the brand message, boosting company value, and attracting new customers. Repositioning can strengthen competitive position, improve sales, better target the market, align with customer needs, and generate media attention through various approaches like emphasizing celebrity endorsements, changing target segments, symbolism, moving up-market, expanding niches, or overhauling brand image.
The document discusses creating brand equity and building strong brands. It defines brand equity as the added value provided to products and services due to branding. Specifically, customer-based brand equity refers to how brand knowledge influences consumer response. Aaker's model views brand equity as consisting of five categories of assets and liabilities - brand loyalty, brand awareness, perceived quality, brand associations, and other proprietary assets.
Kellogg's recognized that sales of its Nutri-Grain cereal bars were declining, putting the brand in the decline stage of its product life cycle. To extend the life of the brand, Kellogg's conducted research to identify issues with the brand message, product lineup, and marketing. Kellogg's then implemented an extension strategy focused on improving the core products, packaging, pricing, and promotion. This re-launch of Nutri-Grain was successful in returning the brand to growth above market rates.
Target uses social media to foster connections with customers and tell its brand story in a non-promotional way. It has strengths like its online magazine and creative social programs, but faced weaknesses in not promptly responding to customer complaints. Opportunities include growing loyalty and driving store traffic, while threats include stronger engagement by competitor Walmart through more frequent, interest-based posting. Target's strategy aims to segment audiences across multiple platforms like Facebook, Twitter and Pinterest.
The digital marketing plan aims to increase sales and awareness of low-calorie drinks. It targets health-conscious adults through social media posts, online TV ads, and a Pinterest contest promoting a "Buy One Get One 50% Off" deal. The plan's $26,000 budget covers advertising, promotions, and an agency to implement social media posts, search ads, and an online event. The key goals are growing revenue, awareness, customers, loyalty, and market share for low-calorie drinks.
This document provides an overview of how to effectively position a brand. It discusses that positioning is creating a perception or image in the consumer's mind to make a brand appear different and better than competitors. Key aspects of positioning include developing a sustainable competitive advantage by managing consumer perceptions through strategic activities rather than tactics. Effective positioning strategies discussed include focusing on benefits, problem-solving, competition, corporate reputation, target users, causing emotions, value, and personality. Combining multiple positioning strategies is most effective. Proper positioning requires understanding target audiences, competitors, and clearly communicating points of difference and reasons to believe the brand's claims.
This document provides an overview of key concepts in brand management. It defines a brand as a name, symbol or design that identifies a seller's goods/services and differentiates them from competitors. The document outlines various brand elements like names, logos and taglines. It also discusses brand attributes, identity, image and strategies. Specifically, it explores private branding, product line extensions, sub-branding and the importance of establishing a unique brand name. The presentation emphasizes the role of consistent branding in shaping customer expectations and building loyalty.
This document provides an overview of key concepts in advertising. It defines advertising and its purposes, which include selling products and services. Advertising reaches large audiences through mass media channels. Effective ads attract attention, build interest and desire, and inspire action. Advertisers develop strategies to identify unique brand attributes and messaging. A variety of techniques can be used to create rational, emotional, social, or biologically-focused ads. The roles of advertisers, agencies, media, suppliers, audiences and new technologies are also discussed.
Brand image is the perception of a brand held by customers, formed from all brand communications and representing what the brand stands for. Brand image can be strengthened through advertising, packaging, and other promotional tools. Improving brand image may involve repositioning the brand to better align with its core values, changing brand elements like names and logos, entering new markets, adjusting the brand portfolio, and using migration strategies for new products and services like acquiring new customers through marketing campaigns and brand extensions.
Retailing Dictionary A To Z Retail BusinessAnoopsinghMba
This document provides definitions for over 100 common retail business terms starting with A through G. Some of the key terms defined include:
- Anchor store: A major store used to drive customers to smaller retailers in a shopping center.
- Brand: A name, symbol or mark associated with a seller's goods/services that distinguishes them from competitors.
- Brick and mortar: Refers to physical retail stores located in a building rather than online.
- Category killer store: A large specialty store with an enormous selection in its product category and low prices that draws customers from a wide area.
- Department store: A large retail unit organized into departments selling a wide variety of goods and services
Business Director Michaela MacIntyre talks us through the Gravity Thinking approach to influencer marketing for brands including why you should be investing in this channel, a clear taxonomy of the types of influencers and what to expect when working with them as well as some top tips for how to manage risk and measure influencer activity. https://vimeo.com/246069774
Group 7 has launched Earth Rise Pvt. Ltd., an environmentally friendly startup company that produces kitchen tools called Pine Feast using recycled plastic. The company is located in Surat and Seattle and offers a 1.5 year warranty on its products. Earth Rise's mission is based on the 4R's of reduce, reuse, recycle and recover. The company's goals are to apply the 4R's wherever possible and keep manufacturing costs low. Earth Rise aims to market its products through online channels like Instagram and Amazon as well as displaying them in stores. It plans to measure success through expanding its customer base and maintaining financial stability.
6 big differences between good & great social media marketersFalcon.io
If your idea of marketing entails dropping the occasional blog post and hoping it makes a splash, you may need to rethink your strategy. Taking your social marketing from good to great means always being on your A-game.
In this webinar you'll discover:
- How to get organized and save hours of work
- How to grow an audience, regardless of budget
- What great marketers focus on beyond just metrics and numbers
Rand's slideshow presentation from the June 2013 internal Mozzer AllHands event, covering the mission, vision, values, and BHAG for Moz over the years ahead.
Zest Media proposes a brand building and communication plan for Sugar Rush to establish it as a brand and increase awareness. They recommend developing a unique logo and brand positioning as a brand that offers ingredients to adorn daily lifestyle through unique products. Their plan involves initial awareness campaigns using viral videos, social media marketing and mobile marketing followed by more advanced campaigns like events and digital activations.
The document provides guidance on using social media for marketing on a shoestring budget. It discusses using Facebook, LinkedIn, Twitter, Google+, YouTube, and blogging to engage customers, drive traffic to the website, and increase search engine optimization. Case studies are presented on how businesses leverage social media for online and in-store promotions, events, and thought leadership. Regular posting and engaging content across multiple channels is recommended to build awareness of the brand.
Last week I ventured to Manilla to share at The Summit Media Audience Aware conference, how 3rdspace helps brands bring their purpose to life through content that provokes action. Our thinking takes the work of Simon Sinek into the content space. While involving my audience in a quick sing along and sharing a few case studies, here's 9 steps I shared to create content with purpose.
How to Plan and Build a Content Marketing StrategyLiz Bedor
Step by step guide on how to plan and build an effective content marketing strategy. This will be covered in the following sections:
Discovery
Destination
Team
Editorial
Customer Journey
KPIs/Reporting
Optimization
The document discusses product marketing, including defining it, comparing it to general marketing, how it differs across company size and complexity, and the roles and functions of product marketers. Key points include:
- Product marketing is promoting and selling a product to an audience by assessing customer needs and developing positioning, messaging, and go-to-market strategies.
- It differs from general marketing in its specific focus on one product or solution.
- The role and needs of product marketing change based on a company's size, complexity of its product, and market landscape - requiring different levels of strategic vision and tactical execution.
- Effective product marketing is essential to building, launching, and growing a product successfully by enabling
This document provides an overview of key concepts for a final class on branding and SEO. The learning objectives are to build a brand house including the brand's idea, positioning, attributes, pillars, and proof points. It also covers developing a SEO strategy and creating perceptual maps. An exercise is included where students will create a perceptual map, brand brief, and SEO strategy for a business. Key elements covered are brand positioning, attributes, pillars, proof points, keyword research, on-page optimization, and content calendars.
Robinson Smith Research is a marketing research firm specializing in brand strategy. The firm was founded in 1997 by Paul Robinson and Christopher Smith who have decades of experience in qualitative and quantitative research, respectively. The firm partners with data collection organizations and focuses on understanding brand equity to inform strategic branding decisions through its proprietary BranDNA approach.
Dorchester Food Co-op's Rebrand: Telling Your Co-op's Story NFCACoops
Jacqueline Hannah (Food Co-op Initiative) and Darnell Adams (Dorchester Food Co-op) share lessons learned from a case study of Dorchester Food Co-op's re-branding and re-visioning process. This was presented at NFCA's 2017 Northeast Start-up Workshop Day hosted by Monadnock Food Co-op.
Steve Vaughan, HubSpot
Meer traffic, meer leads, meer klanten met HubSpot all-in-one marketing software
The question is simple: will you position your business so that you can not only survive the next 5-10 years of digital transformation, but capitalise on it so you become a thought-leader in your sector and grow your business in a predictable and scalable manner?
Meer info: www.dfb2b.nl
Powered by: www.webs.nl
How Aberdeen Asset Management create awareness and generate sales leads on Li...LinkedIn Europe
Live Webcast: LinkedIn's Jon Lombardo and Mathew Greenlay from Aberdeen Asset Management highlight best practice for generating leads using LinkedIn Marketing Solutions
This document provides an overview and agenda for Debbie Williams' 2017 Content Marketing Workshop. It begins with introductions of Debbie Williams and her background in content marketing. It then outlines the workshop agenda which includes discussions on content marketing strategy, buyer personas, editorial SEO, content ideas, content distribution, and a Q&A. It also includes exercises for participants to apply the concepts and pre-event and post-event surveys to understand participants' goals and takeaways. The overall goal is to help participants improve their content marketing efforts through strategic planning, creation of relevant content, and effective distribution.
McDonald's has grown its brand through strategic extensions over time. It started as a drive-in restaurant in 1937 and is now the world's largest fast food chain with over 68 million daily customers across 119 countries. McDonald's has expanded its product mix, increased its online and social media presence, and adapted to local cultures. Through new products, market and product development, McDonald's has overcome challenges to drive growth according to Ansoff's matrix. Successful brand extensions depend on perceived fit and associations between the parent brand and new products.
It’s not enough to find and create a product that people want to buy; you also have to present this product in a way that makes people DESIRE IT and MAKE THE PURCHASE.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
9. 1960s
● Opened in Roseville, MN, in 1962
● Expands outside of Minnesota
1970s
● Reaches $1 billion in annual sales
TARGET FACTS.
10. 1980s
● Opened stores in Southern California,
the Pacific Northwest, and the
Southeast U.S.
1990s
● Introduced “Expect More. Pay Less.”
brand promise
● Opened first “SuperTarget” store
● Introduced Archer Farms brand
● Implemented website
TARGET FACTS.
11. 2000s
● Opened locations in Alaska and Hawaii
2010s
● Celebrated 50th anniversary in 2012
● Target pledges $1 billion by end of 2015
TARGET FACTS.
12. TODAY
● More than 1800 stores in 49 states
● Employ more than 300,000 team
members
● Seeks to provide enjoyable
shopping experience
● Wants to lead in diversity and
inclusion
● Donates $4 million every week to
charitable causes
TARGET FACTS.
13. TARGET’S PURPOSE
● “Fulfilling the needs and fuel the
potential of our guests”
TARGET’S GUESTS
● Digitally engaged
● Younger families
● Enjoy shopping
● Want quality merchandise at low
price
TARGET FACTS.
15. ● In 2012, Target launched the Threshold
brand
● Home product brand featuring
products in:
○ Home decor
○ Kitchen accessories
○ Bedding
○ Furniture
PROJECT ANALYSIS.
16. ● Target strives to have Threshold be of good quality
and good design at value pricing
● Home products brands becoming more popular
● Tend to have high Gross Margin Return on
Investment
PROJECT ANALYSIS.
17. ● Build a dynamic business strategy for the
Threshold Brand that would super-charge its profit
and growth while building long-term brand equity
OUR TASK.
19. SUPPORT.
● “89% of consumers began doing business with a competitor following a poor
customer experience.“
● “Two thirds of in-store shoppers will check prices on their phone before making a
purchase.”
● “47% of Millennials say their purchase decisions are influenced by social media.”
● “31.2% of consumers who view product placements show interest in purchasing
the product.”
● “...announcement from a brand signing a celebrity or athlete can cause the stock
prices of the company to rise … sales will likely increase 4% (on average) after
signing a celebrity.”
21. Retail Format Big Box Specialty Department
Quality Low High Medium to Low
Versatility High Medium High
Affordability High Low High
Product
Assortment
Large assortment
of home
furnishings
Upscale traditional
home furnishings
High quality basic
home decor
COMPETITIVE ANALYSIS
22. Retail Format Specialty Specialty Discount Specialty
Quality High Medium Medium to High
Versatility Medium Low to Medium Medium
Affordability Medium High Low to Medium
Product
Assortment
Modern
housewares
Unique, cultural
home furnishings
Upscale
contemporary
home decor
COMPETITIVE ANALYSIS
29. 1. New homeowners
2. Young to middle aged women
3. DIY interior decorators
4. Trendy young professionals
5. Fashion conscious mothers
TARGET MARKET.
34. 1. Choose in-store Think Thresh™ kiosk or downloadable Think Thresh™ app
2. Upload a photo of your room or use a Threshold pre-set room
3. Select Threshold items you wish to appear
4. Place Threshold items
5. Check out room variations and pick your favorite Thresh look!
6. Confirm
7. Choose in-store pick up or home delivery
THINK THRESH™
AUGMENTED REALITY.
39. 1. Forge relationships with well-known individuals
● HGTV and Food Network
2. Use those celebrities in advertisements
3. Celebrity spokespersons not foreign to Target
CELEBRITY
SPOKESPERSONS.
41. CELEBRITY SPOKESPERSONS:
Advantages
● Enhances brand equity
● Transfer bonds from celebrities to products
● Many avenues to promote through
○ Television
○ Social Media
○ Blogs
○ Websites
42. 1. Place Threshold Brand in celebrity spokespersons’
television shows
2. Encourage celebrity spokespersons to use their
products on their shows
3. Provide decor on cooking shows
PRODUCT PLACEMENT.
45. ● Do not feature a direct call to action
● Increase consumer awareness toward brand
● Generate positive feelings toward the brand
● Reaffirm purchase decisions
PRODUCT PLACEMENT: Advantages
59. 1. Employ augmented reality kiosk & app
2. Develop relationships with celebrities and
television programs
3. Create company wide planograms for new and
improved Threshold displays
TO DO.
61. WORKS CITED.
$4 Million Every Week: A Brief History of Target's Community Giving. (2012, October 30). Retrieved April 11, 2017, from
https://corporate.target.com/article/2012/10/4-million-every-week-a-brief-history-of-Target-s-c
Carly Rae Jepsen And Target Team Up For Celebrity Endorsement Ad Debuted At Grammy's. (2017, February 17). Retrieved April 11, 2017, from
http://blog.hollywoodbranded.com/carly-rae-jepsen-and-target-team-up-for-celebrity-endorsement-ad-debuted-at-grammys
Clow, K. E., & Baack, D. (2016). Product Placements and Branded Entertainment. In Integrated Advertising, Promotion, and Marketing
Communications (Seventh ed., pp. 287-290). Pearson.
Clow, K. E., & Baack, D. (2016). Sources and Spokespersons . In Integrated Advertising, Promotion, and Marketing Communications (Seventh ed.,
pp. 173-174). Pearson.
Houk, E. (2017, February 14)."Target Case Study": Moving from Owned Brands to Amazing Brands! Lecture.
Influencer Marketing Statistics. (2017). Retrieved April 17, 2017, from https://www.tapinfluence.com/influencer-marketing-statistics/
Lunka, R. (2016, May 10). Retail Data: 100 Stats About Retail, eCommerce & Digital Marketing. Retrieved April 17, 2017, from
https://www.nchannel.com/blog/retail-data-ecommerce-statistics/
62. WORKS CITED CONTINUED.
Purpose & Beliefs. (2017). Retrieved April 11, 2017, from https://corporate.target.com/about/purpose-beliefs
Spruce Up Your Bedroom With Emily Henderson and Threshold. (2017, January 12). Retrieved April 15, 2017, from
https://corporate.target.com/article/2017/01/emily-henderson-threshold-bedding
Target Global Locations: USA, Canada, India. (2017). Retrieved April 11, 2017, from https://corporate.target.com/careers/global-locations
Target Threshold. (n.d.). Retrieved April 17, 2017, from http://www.chudetat.com/dollhouse
Target Through the Years. (2017). Retrieved April 11, 2017, from https://corporate.target.com/about/history/Target-through-the-years
The Economics of Product Placements. (2013, December 4). Retrieved April 17, 2017, from https://priceonomics.com/the-economics-of-product-
placements/
(n.d.). Retrieved April 5, 2017, from http://www.target.com/c/threshold/-/N-56clv
Durham, C. (2015, January 05). Target’s NEW Threshold Debuts! Retrieved April 1, 2017, from http://mypbrand.com/2012/08/28/targets-new-threshold-
debuts/
63. WORKS CITED CONTINUED.
Kohl's | Shop Clothing, Shoes, Home, Kitchen, Bedding, Toys & More. (n.d.). Retrieved March 25, 2017, from https://www.kohls.com/
(n.d.). Retrieved March 25, 2017, from http://www.potterybarn.com/
IKEA.com - International homepage. (n.d.). Retrieved April 9, 2017, from
http://www.bing.com/cr?IG=8EDB5484FA654A049D2257CED98EAA92&CID=336D067D708B63CA00730C15711B626A&rd=1&h=lTxccPqen3DFnBX
SxdlYatFfzRrmD_vczzOEtAbt42o&v=1&r=http%3a%2f%2fwww.ikea.com%2f&p=DevEx,5063.1
Furniture, Home Decor and Wedding Registry | Crate and Barrel. (n.d.). Retrieved March 26, 2017, from https://www.crateandbarrel.com/
HomeGoods | Blog | Unique Home Decor and Affordable Home Furnishings. (n.d.). Retrieved March 28, 2017, from http://www.homegoods.com/
Threshold Dollhouse. (n.d.). Retrieved April 5, 2017, from https://corporate.target.com/article/tag/2863/Threshold-Dollhouse
Editor's Notes
Kelsey
Kelsey
Kelsey
Amanda
Mention retailing experience
Kelsey
Mention retailing experience
Pierce
Mention retailing experience
Chandler
Mention retailing experience
Pierce
Pierce
Kelsey
Amanda
Amanda
Pierce
Pierce
Pierce
Threshold success far exceeded expectations
Pierce
Pierce
Kelsey
Kelsey
Amanda
Amanda
Break this into multiple slides
Amanda
Break this into multiple slides
Chandler
Chandler
Focus on Threshold SWOT
Chandler
Lack of Space (unlike IKEA)
Low Threshold brand awareness- explain how people buy and like the products but they don’t associate purchase with brand
Chandler
Use flex space for Threshold display at off-peak times, between holiday seasons
Chandler
Lack of market share in home goods?
Fast fashion?
Chandler
Chandler
Kelsey
Kelsey
Kelsey
Kelsey
Call it augmented reality
Mention that other retailers like IKEA are doing this
Video: 0:18
Kelsey
Kelsey
Kelsey
Kelsey
Pierce
Pierce
Pierce
Pierce
Pierce
Pierce
Pierce
Pierce
Amanda
Amanda
Our team wanted to give the Threshold brand an in-store presence that spoke to its quality, attention to detail, and functionality.
Amanda
Take displays to the next level
Sears’ craftsman tools, standout with cardboard
Amanda
In order to provide guests a way to easily distinguish the Threshold brand and provide Target with a plan to easily implement cohesion throughout the store, we created Threshold end aisle displays.
Inspired by Target’s launch of the Threshold brand, the end aisle displays are reminiscent of the Threshold dollhouse built in Grand Central Terminal’s Vanderbilt Hall. By integrating this dollhouse theme into the in-store experience, Threshold will better establish brand recognition and equity.
Amanda
The End-cap displays, that our team designed, would hang from the ceiling and signal to guests where they could find the Threshold products throughout the store. The hanging end aisle displays would enhance the current Threshold end-caps, making for an easy installation for Target team members.
Amanda
Amanda
Each hanging Threshold end aisle display showcases a picture of coordinated home decor products located within the aisle. Guests can identify related products and visualize products’ in-home presence.
Amanda
In order to enhance Threshold’s on-shelf presence next to its competitors, we propose adding Threshold shelf strip labels. These simple shelf strip labels featuring the Threshold logo would provide Target with a cost effective way to increase brand recognition, guide the guest through the aisle, and draw attention to Target’s current shelf talkers.
Semi-permanent flex panel point of sale display
Thematic-seasonal
Chandler
Chandler
Chandler
If we include redcard here then we should mention it earlier